Survey Sample and Analysis for Dove Soap
Added on 2023-06-07
17 Pages2333 Words98 Views
Survey Sample and Analysis 1
SURVEY SAMPLE AND ANALYSIS
Name
Course
Tutor
University
Date
SURVEY SAMPLE AND ANALYSIS
Name
Course
Tutor
University
Date
Survey Sample and Analysis 2
Contents
Purpose........................................................................................................................... 3
Development of Survey Instrument ............................................................................ 4
Administration Processes ............................................................................................. 4
Data Analysis ................................................................................................................. 5
Key Findings .................................................................................................................. 6
Reference List .................................................................................................................... 7
Appendices ......................................................................................................................... 9
Contents
Purpose........................................................................................................................... 3
Development of Survey Instrument ............................................................................ 4
Administration Processes ............................................................................................. 4
Data Analysis ................................................................................................................. 5
Key Findings .................................................................................................................. 6
Reference List .................................................................................................................... 7
Appendices ......................................................................................................................... 9
Survey Sample and Analysis 3
Data Analysis and Discussion
Purpose
Feedback from consumers play a significant role in determining purchase decisions. For
this reason, it is significant for companies to conduct studies on their consumers in order to
evaluate and assess factors that contribute to their purchase patterns (Bagozzi, Gurhan-canli &
Priester 2002). Information collected from questionnaires play a crucial role in helping
businesses improve their products, have competitive advantage and increase their market share.
Therefore, understanding various purchase decisions is significant in helping products such as
Dove soap to become successful in the industry (Jansson-boyd 2010).
Besides, feedback from consumers is important in helping companies develop customer
profile so as to retarget the campaigns among specific consumer segments to increase sales for
the business (Yarrow 2014). Purchase decisions often depend on rational and emotional reasons.
As a result, emotional attachment can help a company to create loyal customers as well as
encouraging recommendations and referrals (Hoyer, Macinnis & Pieters 2018). Moreover,
understanding consumer’s choice and preference patterns helps a business to develop marketing
strategies that are specifically targeted to the consumers as a means of reducing marketing costs.
Therefore, the purpose of this analysis is to determine elements that help Dove soap to
perform better in the market through assessing the perception of consumers, attitudes towards the
product, elements that motivate the consumers, culture and influence from family and lifestyle
among other issues that are integrated in the survey questions (Yarrow 2014). The information
collected will help Dove soap to determine the reasons why consumers purchase and use the
product, how often the consumers are likely to purchase the product and whether the consumers
are likely to purchase for others among other aspects such as social norms that weigh into
individual and group purchase patterns.
Data Analysis and Discussion
Purpose
Feedback from consumers play a significant role in determining purchase decisions. For
this reason, it is significant for companies to conduct studies on their consumers in order to
evaluate and assess factors that contribute to their purchase patterns (Bagozzi, Gurhan-canli &
Priester 2002). Information collected from questionnaires play a crucial role in helping
businesses improve their products, have competitive advantage and increase their market share.
Therefore, understanding various purchase decisions is significant in helping products such as
Dove soap to become successful in the industry (Jansson-boyd 2010).
Besides, feedback from consumers is important in helping companies develop customer
profile so as to retarget the campaigns among specific consumer segments to increase sales for
the business (Yarrow 2014). Purchase decisions often depend on rational and emotional reasons.
As a result, emotional attachment can help a company to create loyal customers as well as
encouraging recommendations and referrals (Hoyer, Macinnis & Pieters 2018). Moreover,
understanding consumer’s choice and preference patterns helps a business to develop marketing
strategies that are specifically targeted to the consumers as a means of reducing marketing costs.
Therefore, the purpose of this analysis is to determine elements that help Dove soap to
perform better in the market through assessing the perception of consumers, attitudes towards the
product, elements that motivate the consumers, culture and influence from family and lifestyle
among other issues that are integrated in the survey questions (Yarrow 2014). The information
collected will help Dove soap to determine the reasons why consumers purchase and use the
product, how often the consumers are likely to purchase the product and whether the consumers
are likely to purchase for others among other aspects such as social norms that weigh into
individual and group purchase patterns.
Survey Sample and Analysis 4
Development of Survey Instrument
The development of Dove soap survey instrument was achieved through different
development stages. The first stage of the development process aimed at achieving a desired
outcome. The outcome in this case was to create a survey question which would help Dove soap
understand how consumers are influenced to make purchase decisions (Brace 2008). As a result,
the survey instrument was centered on various aspects that contribute to influencing purchase
patters such as perception, attitudes, motivation, group and individual differences, culture as well
as family and lifestyle.
Consequently, the survey instrument considered various types of questions in order to get
the information that is required for purposes of making informed conclusions. Among the types
of questions that the survey used include open-ended questions, close-ended questions, likert
scale questions, multiple choice question and rank order questions (Emde 2014). In order to
measure perception among the consumer’s, questions regarding side effects and usage of Dove
soap were used in the collection of data.
Consequently, the survey instrument determined consumers influence with respect to
group and individual differences by seeking to understand whether users are likely to
recommend the soap to other people as well as whether most families use the soap (Heeringa,
West and Berglund 2017).
Administration Processes
Administering the survey questions to relevant respondents was the most crucial part for
this study. The process involved various key aspects such as developing the questions in a
manner that is easy for consumers to understand and provide appropriate answers. This was
achieved through coming up with a number of questions which were then listed in order of
priority and easy understanding. The questions that seemed difficult for the respondents were
cancelled from the main list and only those that were relevant to the goal of survey and easy to
answer were used. The questions were then submitted to surveymonkey.com which is a free
online tool that is used to conduct surveys (Ness, Tandberg and McLendon 2015).
The links to the questions were shared through different social media channels and the
results were collected and analyzed on question by question basis along with graphical
Development of Survey Instrument
The development of Dove soap survey instrument was achieved through different
development stages. The first stage of the development process aimed at achieving a desired
outcome. The outcome in this case was to create a survey question which would help Dove soap
understand how consumers are influenced to make purchase decisions (Brace 2008). As a result,
the survey instrument was centered on various aspects that contribute to influencing purchase
patters such as perception, attitudes, motivation, group and individual differences, culture as well
as family and lifestyle.
Consequently, the survey instrument considered various types of questions in order to get
the information that is required for purposes of making informed conclusions. Among the types
of questions that the survey used include open-ended questions, close-ended questions, likert
scale questions, multiple choice question and rank order questions (Emde 2014). In order to
measure perception among the consumer’s, questions regarding side effects and usage of Dove
soap were used in the collection of data.
Consequently, the survey instrument determined consumers influence with respect to
group and individual differences by seeking to understand whether users are likely to
recommend the soap to other people as well as whether most families use the soap (Heeringa,
West and Berglund 2017).
Administration Processes
Administering the survey questions to relevant respondents was the most crucial part for
this study. The process involved various key aspects such as developing the questions in a
manner that is easy for consumers to understand and provide appropriate answers. This was
achieved through coming up with a number of questions which were then listed in order of
priority and easy understanding. The questions that seemed difficult for the respondents were
cancelled from the main list and only those that were relevant to the goal of survey and easy to
answer were used. The questions were then submitted to surveymonkey.com which is a free
online tool that is used to conduct surveys (Ness, Tandberg and McLendon 2015).
The links to the questions were shared through different social media channels and the
results were collected and analyzed on question by question basis along with graphical
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Survey Sample and Analysislg...
|17
|2333
|247
Consumer Behaviour and Marketing Psychology - Projectlg...
|34
|2722
|25
Factors Influencing Consumer Behavior: Survey Analysislg...
|14
|3031
|76
What is Content Marketing?lg...
|22
|2151
|12
Consumer Behavior Analysis in FMCG - Procurement Study for Bathing Soapslg...
|38
|3482
|162
Assignment on Consume Buying Behaviourlg...
|14
|2272
|7