Assignment on Consume Buying Behaviour

Running head: CONSUMER BUYING BEHAVIOUR
CONSUMER BUYING BEHAVIOUR

CONSUMER BUYING BEHAVIOUR 2
Table of Contents
1. Purpose (the goal of your survey)................................................................................. 3
2. Development of a survey instrument (the objectives of your survey questions).........................3
3. Administration processes (how was this survey distributed and why).....................................3
4. Data Analysis (a succinct summary of the survey results)...................................................4
5. Key Findings (an analysis of emerging themes from gathered results)....................................6
6. References............................................................................................................. 9
7. Appendices.......................................................................................................... 10

CONSUMER BUYING BEHAVIOUR 3
1. Purpose (the goal of your survey)
The goal of conducting a survey on consumer buying behavior is to support the company to
comprehend the ways of making a decision for buying the products and services. These data
are supportive for firms and business managers to comprehend the cause behind buying and
rejecting the products through customers. It is significant for marketers in order to investigate
the behaviour of consumers. It is significant for them in order to comprehend the consumers
as groups and individuals decide on, consumer or disposing products with services as well as,
ways through which, they share experiences in order to meet their needs and wants (Wilson,
2010).
With respect to the viewpoint of marketers, they assume that the key intention of marketing is
to sell the products and services to a large number of individuals hence more profits can be
developed. But, in current times, as consumer is more aware regarding the application of
products and other data related to products, it is not difficult to sell and influence the
consumers to purchase the products. Therefore, to sell Impulse body spray to convince
consumers to purchase products, marketers have to need to conduct research on consumers in
order to identify their perspectives (Sharma, 2014).
2. Development of a survey instrument (the objectives of your survey questions)
The monkey survey instrument is used to create the data related to the perspectives of
consumers regarding Impulse body spray. The objective of each survey question is to
understand the perception, motivation, lifestyle, culture, family, individual and group
differences, as well as, attitude of consumers.
3. Administration processes (how was this survey distributed and why)
The survey is used for investigating the in-depth sampling regarding sampling of individual
units through the population and managing data collection tools on that sample. It involves
instruments and procedures where the researcher asks close-ended questions with participants

CONSUMER BUYING BEHAVIOUR 4
in order to collect data and increasing the response rate. In the research, 10 survey question is
asked with 15 consumers in order to get the opinion regarding their purchasing behavior. For
choosing the sample, the simple random probability sampling method is selected as it
provides chances to choose the respondents on a random basis. It also aids to decline the
biases from the research study. These consumers were selected from outside the store who
use Impulse body spray as it would aid to gather depth information related to the research
issue (Wilson, 2010).
4. Data Analysis (a succinct summary of the survey results)
Demographic-based question
Q1: Please specify your gender
From Appendix 1, it is found that there are about 13.33% of participants were male and
80.00% of respondents were female, as well as, 6.67% of participants were others.
Q2: Please mention your age-group
From Appendix 2, it is illustrated that there are most of the participants i.e. 60.00% of
respondents fall under 25-34 years. On the other side, only 13.33% of participants come
under 18-24 years, and 35-44 years.
Q3: Please specify your occupation
From appendix 3, the data collection shows that there are 66.67% of participants are
employed while only 13.33% of participants are unemployed.
Theme based questions
Perception
Q4: What do you think about purchasing the Impulse body spray?
From Appendix 4, it is analyzed that there are 53.33% of participants who thinks Impulse
body spray is clean, fresh as well as, floral faceted. On the other side, only 6.67% of
consumers think that Impulse body spray is a foxy blend of lime as well as, sandalwood.