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Brand Extension of Dove: Introducing Toothpaste - Desklib

   

Added on  2023-06-16

12 Pages1050 Words361 Views
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Presentation
Brand Extension of Dove: Introducing Toothpaste - Desklib_1

Table of Content
Background
existing brand values
brief explanation of the new product
Target Market
Pestle analysis
Competitive analysis
Image of brand extension
References
Brand Extension of Dove: Introducing Toothpaste - Desklib_2

Introduction
The present PPT is based upon the Dove, and wants to extend a brand by introducing the
new product i.e. Toothpaste
The report will provide a brief overview of a company along with the STP and its macro
environment factor
Further, it perform the comparative analysis of a firm and determine the category in which
Ansoff growth vector matrix performed
Brand Extension of Dove: Introducing Toothpaste - Desklib_3

Background
Dove has a brand image such that it has a market share of 3.5% in metros and it also lead
to share a 11.54%.
Also, it is considered as a market leader in body wash around 24% share.
The trend of its sales reflect that company keep introducing new product in an innovative
manner and that is why, it attract the customers towards it.
Brand Extension of Dove: Introducing Toothpaste - Desklib_4

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