This report discusses the principles of marketing and the development of a new brand extension for Dove toothpaste. It includes an analysis of the target market, new market trends, and competition. The report also covers the Ansoff Matrix and Tauber's Brand Extension strategies. The conclusion highlights the importance of marketing in introducing and developing a product in the market.

Report on developing a new brand extension for Dove toothpaste using STP marketing planning process and identifying key components of marketing environment.

MG412 Principles of Marketing - CW2 Brand Extension Report

This report discusses the brand expansion and value of Dove, an American-based company dealing in self-care products. It covers STP analysis, Pestle analysis, Ansoff model, and the comparison of Dove's products with its competitors. The report also explains the brand extension and value, Kapferer's Brand Identity Prism, and the Tauber's model theory. The target market of Dove is described, and the report concludes with the importance of marketing in business.

Leadership Management

Brand Expansion and Value: A Case Study of Dove

Principles of Marketing (POM)

This report explores the concept of brand extension and provides strategies for effectively launching a new product under an existing brand name. It discusses the case of Dove Toothpaste and includes topics such as brand value, STP analysis, Ansoff matrix, and competition analysis.

Oxford Business College

Marketing

Brand Extension: Analysis and Strategies for Successful Launch

STRATEGY

This report covers the launch of Dove toothpaste through brand extension. It includes the existing brand and brand value of Dove, target market and analysis of new market, explanation of the new product, competition analysis, and conclusion. The report uses primary research methods and covers pestle analysis, stp model, and Ansoff grid.

University of Cape Town

Brand Extension Report for Dove Toothpaste Launch

This presentation discusses the concept of brand extension and its impact on organisational growth and development. It focuses on Dove's hand wash product launch and its strategies using Ansoff matrix, STP model, Pestle analysis and competitive analysis. The report also covers the brand value of Dove, its advertising campaigns, and the differentiation of its hand wash products from competitors.

Brand Extension: Principles of Marketing

This report covers the introduction of Dove's new product range, Baby Dove, and its brand extension in the market. It includes market segmentation, targeting, and positioning, external factors that can affect the product launch, and its competitors in the market.

Business Development

MG412 -CW2 - Report Explaining the New Brand Extension

This presentation explores the principles of marketing through a case study on Dove. It covers topics such as brand identity, target market, and analysis of new market. The study includes findings, conclusions, and references.

MG412 Principles of Marketing - CW2 Brand Extension Report

Brand Expansion and Value: A Case Study of Dovelg...

Brand Extension: Analysis and Strategies for Successful Launchlg...

Brand Extension Report for Dove Toothpaste Launchlg...

Brand Extension: Principles of Marketinglg...

MG412 -CW2 - Report Explaining the New Brand Extensionlg...

Principles of Marketing: Dove Case Studylg...

Brand Expansion and Value: A Case Study of Dove

Brand Extension: Analysis and Strategies for Successful Launch

Brand Extension Report for Dove Toothpaste Launch

Brand Extension: Principles of Marketing

MG412 -CW2 - Report Explaining the New Brand Extension

Principles of Marketing: Dove Case Study