Duque Papetiers Gros - Doc

DUQUE PAPETIERS GROS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Discussing overview of German Wholesaler stationers market.................................................1
TASK 2............................................................................................................................................1
Enumerating annual spending by people of European nations...................................................1
TASK 3............................................................................................................................................1
Listing and explaining sales information of last three years of financial performance..............1
..........................................................................................................................................................3
..........................................................................................................................................................3
TASK 4............................................................................................................................................4
Enumerating expansion feasibility to German Wholesaler stationers market............................4
TASK 5............................................................................................................................................5
Providing calculation of costs of new building of firm..............................................................5
TASK 6............................................................................................................................................6
Assessment of mean value of orders by formulating hypothesis................................................6
TASK 7............................................................................................................................................6
Assessment of customer satisfaction with reference to firm.......................................................6
TASK 8............................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Duque is a France based company which is owned by Donald Duque and owns a small
stationary business in in northern France. Duque don't sell stationary directly to public but this
business have built a huge customers base within 50 years. This report discuses about the
overview of the entire stationary market of Germany (Pérez-Fortes and et.al., 2016). This report
also discuses about the annual spending on the drawings materials per capita in seven countries
of Europe. This report also discuses about the analysis of last three financial years on the sales of
Duque. This report also discuses about the pros and cons of Duque for carrying out the business
in Germany and Belgium.
Task 1
1. Overview of Germany's wholesale stationary market
Germany's stationary market is well positioned. As per the associations of trade of
writing materials and office supply the total turnover Germany's stationary market is 14.8 billion
Euros annually. As per the report of the Association each individual is spending more than 182
Euros annually on their stationary (Pasaoglu and et.al., 2016.). The brands of Germany's
stationary have good reputation in the Germany as well across the world. German stationary
have gained a good size of market share due to its positive image. Stationary industry consists of
a broad range of products and is continuously evolving. Due to digitization, paper related
products like folders are declining significantly in the markets of Germany and has also
decreased its turnover rates. There are more than 2200 whole sale companies of stationary in
Germany as per the official statics of Germany. The turnover rate of half of these companies is
less than 500,000 Euros and this also includes the whole sellers too which are selling office
supplies, writing instruments and papers to business to business intermediaries. There has been
decrease in the total number of stationary whole sellers because of their merging with other
companies and their decision of exit from the markets of stationary. Now the strategies of the
wholesalers is that they are increasing the scope of their business by making a direct contacts
with the customer in order to increase their sale of stationary (Ahlgren, Börjesson Hagberg and
Grahn, 2017). Addition to the wholesalers in Germany there are other small stores of retailers
5500 in number and their turn over is more than 250,000 Euros each. As per the specialist of
HBS the retailers that are selling good quality products can be easily recognized with the help of
of the official labels which is been issued by the HBS and these labels are in-front of the shops.
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Specialist retailers of Germany is proving to be successful concept in selling the high quality
stationery in Germany.
Task 2
2.1 Seven European countries annual spending on stationary
Graphical representation is the best way to simplify the numeric data in recent times. It
helps in the clear understanding of facts and figures by taking the looks on the graphs. Graphical
representation helps in the analysis of the entire data effectively.
Interpretation: It can be interpreted from the given graph the Switzerland is on the top position
in spending the 35.5 Euros on the stationary and is also the highest spending on stationary among
the given European countries (Abdon and et.al., 2017.).
It can also be interpreted from the given graph that after Switzerland, Germany comes on
the second place in spending on the stationary which is equivalent to 35.2 Euros annually.
It can also be interpreted from the above graph Austria is on the third position among the
seven European countries in the spending on stationary and comes after Germany and is
spending 35 Euros per capita. The fourth position is been occupied by France and is spending
28.3 Euros annually and also the largest grossing business market.
Its is also interpreted that Slovenia holds fifth position among the seven European
countries and is spending 20.4 Euros on their stationary annually and the difference is 7.9 Euros
between Slovenia and France. Also on the basis of this analysis Italy comes in sixth position and
is contributing 18.6 Euros annually towards stationary. At last among these seven European
countries Slovakia comes at the seventh position among Seven European countries and Slovakia
is spending 9.8 Euros and there is a much difference between Italy and Slovakia.
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