Duque Papetiers Gros: Expanding into the German Stationery Market

GERMAN STATIONERY
MARKET

TABLE OF CONTENTS
Introduction..................................................................................................................................................1
Analysis of issues for Duque Papetiers Gros...............................................................................................1
2.1 An Overview of the Wholesale Stationers Market in Germany........................................................1
2.2 Annual Spending on Writing/Drawing Materials per Capita............................................................2
2.3Analysis of Duque’s last three financial years of sales data (2015-2017)..........................................3
2.4 Feasibility of Expanding to Germany & International Standards.....................................................6
2.5 Costs of a New Building....................................................................................................................7
2.6 Mean Value of Orders.......................................................................................................................8
2.7 Customer Satisfaction........................................................................................................................8
Conclusion...................................................................................................................................................9
References..................................................................................................................................................10

LIST OF FIGURES
Figure 1: Annual spending for stationary products.....................................................................................2
Figure 2: Products and their sales................................................................................................................3
Figure 3: Mixed pie chart............................................................................................................................4
Figure 4: Scatter diagram.............................................................................................................................5
Figure 5: forecasting....................................................................................................................................5
Figure 6: Formula used in Excel..................................................................................................................7

Introduction
The stability of the German stationery market has attracted several countries for high profitability.
Duque which is a French organization in the stationery products and services is thinking to expand the
business operations in Germany. For the organization, report will discuss the scope and market in the
Germany along with the analysis of the financial years of the organization to understand the capabilities.
Besides to it, the report will discuss the annual per capita for the writing and drawing material. It will
discuss the concept of the mortgage interest to suggest the organization the most suitable way to
establish the business. It will also discuss the mean order values and the regulations for the business in
the German market. The report will analyse the trends and customer satisfaction through the
questionnaire.
Analysis of issues for Duque Papetiers Gros
2.1 An Overview of the Wholesale Stationers Market in Germany
German stationery market has effective contribution in the economic growth. Recent trends and
development in the products and services has increased the customer interest and preferences.
Customers are moving toward the high quality products those are easily available and economic in the
cost. German stationery market has annual revenue of the €14.8 million with individual’s investment
for the product for a year is €182. €35.2 is annual spending on the writing and drawing material those
are leading in the sales (German Stationery Industry, 2018). The industry has received the growth of
3.5% in the sales in comparison of the year 2015. The stationery business has increased to a higher value
in the country and domestic market has increased with 2.5% growth.
However, the competition and market trend has driven the business as well as customers. The
organizations are using ecommerce technology to scale the business operations and reach the customers
whereas the customers are being more oriented to the quality products with high features in their prices.
HBC determined that the growth of the writing and drawing material is high and might be continue in
the next years (Rickert et al, 2015). However, the technological trends have impacted the country to use
the stationery products. The market share of the industry is also increasing to the 17%.
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