Analysis of Wholesale Stationers Market in Germany

Report for Duque Papetiers Gros

Report for Duque Papetiers Gros 2017
1. Introduction
In the recent times, German stationary sector is growing with the very high pace. Now,
there are several stationers who provide customers with suitable and innovative products or
services according to their requirement. This project report is based on the case scenario of
Duque Papetiers Gros which offers stationery product or services to the local schools, small
shops and offices. Such business unit offers several stationery products or services to the
customers namely printers, office furniture etc. This business organization is highly known for
its trustworthiness and reliability pertaining to pricing as well as quality of offerings. On the
basis of case situation, with the motive to enhance customer base and attain success Duque is
planning to explore operations in European countries. In this, report will provide deeper insight
about the trend exists in the wholesale stationery market and annual spending on material per
capita. Further, it also depicts whether plan in relation to expanding operations in European
Countries will prove to be beneficial or not. Report also presets the way through which survey
responsive rate can be enhanced.
1

Report for Duque Papetiers Gros 2017
2. Analysis of Issues for Duque Papetiers Gros
2.1 An Overview of the Wholesale Stationers Market in Germany
Report published by the Association of German Stationary Brand shows that, during the
period of 2014 and 2015, inclining trend has assessed in the sales of German stationary market
by 3.5%. This report presents that demand for stationary products or service, at home level,
increased by 2.5%. On the other side, in the context of foreign market, demand level increased
from by 5%. Further, by doing assessment, it has also identified that majority of stationery
brand approximately 70% attained benefit from increasing sales level or trend. This aspect
shows that at both domestic and global level German stationary brands have positioned
themselves prominently (Schmidt, 2016). Along with this, it has found that stationary brands
have gained high market share pertaining to the product such as writing instruments over the
private labels.
In the stationary sector of Germany, large number of companies is operating, around
2200, which offer innovative products or services to the customers. Research results show that,
out of 2200, half of the companies having annual sales less than €500000. Such companies are
mainly offering papers, office supplies and writing instruments to the customers. Currently,
decreasing trend has found in the number of wholesale stationary companies due to high
merger and acquisition activity. Besides this, in the current times, due to the reduction in the
number of intermediaries scope of German wholesale market has increased to a great extent.
Thus, considering the current trend, it can be depicted that by laying emphasis on innovative
offerings stationers which are operating in wholesale market can attain success.
2

Report for Duque Papetiers Gros 2017
2.2 Annual Spending on Writing/Drawing Materials per Capita
Tabular and graphical presentation clearly shows that German stationery sector is
continuously growing. Trade Association for Office Supply and Writing material has
published or presented in their report that annual turnover of the sector accounted for more
than €14.8 billion. Further, report shows that spending of each individual in stationery products
imply for €182 per annum. Further, graphical presentation clearly exhibits that approximately
€35.5 are spending by the customers in writing and drawing material. In terms of spending in
the stationery products or services Germany has secured second position in comparison to
other countries come under European Union. In the context of France and Germany come
under EU, annual spending per capita in drawing materials accounts for €35.2 & €28.3
respectively. Thus, for enhancing the demand of customers and thereby revenue Duque needs
to develop or undertake competent promotional strategies. Further, emphasis also needs to be
placed on the online selling or distribution. Now, companies prefer to place order for the
products or services via online means as it offers high level of convenience to them. Apart
from this, report presented by HSBC entails that declining number of pupils by 11.9% will
negatively impacts the revenue and profit margin of stationary sector.
Writing
instruments
Production Year on
Year
Change
Export Year on
year
changes
Import YOY
change
Fountain
pen
45 4.7 103.1 9.4 9.5 -7.8
Ballpoint
pen
103.6 20 173 4.3 97.8 23
3