Dynamic Capability and Business Portfolio Development

Dynamic Capability and
Business Portfolio
Development
BUSINESS ANALYSIS AND RECOMMENDATIONS

Introduction
 Fantasy Film –Overview
 The company is a specizlied digital animation studio
 Specialized in
 Animated Feature Films
 Animated Advertisement
 Digital Animation Software
 Digital Special Effects
 Headquarter -> Sydney
 Production facilities -> Brisbane, San Francisco and Los Angeles.

Introduction (cont.)

Fantasy Films have following four business units
 Fantaspace :
 Specializes in digital animation feature films.
 Revenue: $4.8 billion
 Academy Award for best animated feature film “Slippery Bob”.•
 Advantage :
 Specializes in digitally animated advertisement
 Revenue: $1.9 billion.
 Clientele: Amazon, Tesla Motors, and Apple.

Introduction (cont...)
 Anisoft :
 Specializes in digital animation software
 Revenue: $200 million.
 Clientele: DreamWorks is a client subscriber.
 DigiFX :
 Specializes in special effects for live action feature films.
 Revenue: $150 million.
 Contracted for digital special effects work for ‘AquaMan’.

BCG Matrix Analysis

GE-McKinsey Matrix