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Innovation in Clothing Industry

   

Added on  2021-02-19

9 Pages2085 Words65 Views
DYNAMIC INNOVATION INCLOTHING INDUSTRY1

INTRODUCTION...........................................................................................................................3PART 1............................................................................................................................................3PART 2............................................................................................................................................5PART 3............................................................................................................................................7CONCLUSION ...............................................................................................................................9REFERENCES................................................................................................................................9

INTRODUCTIONInnovation is strongly affecting all Industries including clothing industries. As taste,preferences and fashion choices of customers and fashion industry are continuously changing itis essential for an organisation to continuously change their product designs with the help ofcontinuous innovation (Pal and Gander, 2018). Innovation is effectively greening up fashionIndustries thus, with the help of this company can effectively able to transform their industriesand can take more competitive advancements. Present report has been conducted on Marks andSpencer, a British multinational retailing organisation headquartered in London. Company offershigh quality products and services. In this report formative discussions has been made on internaland external strength of company, there competitive strengths and future strategies. Lastly, reportincludes strategic process model and business practices.PART 1Internal and External strength and Weaknesses of Marks and SpencerMarks and Spencer is the leading retailing organisation in UK with having 1330 stores aroundthe world. The company was established in the year 1894 with the mission to make inspirationalquality products which is accessible to all. Mentioned below there are some internal and externalstrength and weaknesses of company are defined:3

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