Strategic Management: Evaluation and Strategic Plan for Marks & Spencer

Strategic Management
(Assessment 2)

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1............................................................................................................................................3
A. Critically evaluate the performance of Marks & Spencer highlighting its competitive
strengths, market position and areas where improvement across the value chain may be
required.......................................................................................................................................3
B. Propose a strategic plan for Marks & Spencer using appropriate tools to explain and justify
the strategic choices....................................................................................................................4
PART 2............................................................................................................................................8
Reflection upon the module........................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic management is a process for keeping the company's administration effective in
order to attain all organisational goals and agendas. The process involved in Strategic
management is simple where the company take stock on their present strategies and situation,
develop blue print of new strategies, implement them and then make dissects for its effectiveness
on the organisation (Ansoff and et. al., 2018). The present report is developed upon Marks &
Spencer a retail chain which is operating through United Kingdom and has its presence in the
world. The assignment involves the evaluation and analysis of performances of Marks & Spencer
for highlighting and enlightening its competitive strengths, moving along the market position of
the organisation is identified and examined too. Moreover, a strategic plan is proposed in the
next section of the report and lastly, a reflection on the whole module is presented.
PART 1
A. Critically evaluate the performance of Marks & Spencer highlighting its competitive
strengths, market position and areas where improvement across the value chain may be
required.
Marks & Spencer is a retail organisation which is flourishing its operations and business
in separate parts of the world by keeping focus on making itself accessible and available to all
the potential buyers and customers around the globe. The company deals in the retail sector
holding number of advantages and power over others which are supported and constitutes by its
strengths. Thus, the evaluation of competitive strengths and market position of Marks & Spencer
is presented below:
COMPETITIVE STRENGTH:
Marks & Spencer is a deals in retail industry offering clothings, home ware and
accessories to customers for all men, women and kids. The company offers goods in its own
brand name and stay less in contact with external suppliers. The term competitive strength refers
to the capabilities and competencies developed by the organisation over the period of time while
operating in the competitive market. The competitive edge and strength of Marks & Spencer is
its unique product offering and regularly developing innovative styles according to the fashion
industry.