Dynamic. strategy and. Disruptive Innovation. Introduct

DYNAMIC
STRATEGY AND
DISRUPTIVE
INNOVATION

INTRODUCTION
 Fantasy Film is a business process that has different business segments
like digital special effects, digital animal studio, animated feature films;
software related digital animation and lastly digital animated
advertisement for live action films. Below mentioned are the additional
sections of the Fantasy Films.
 Fantaspace: This segment creates digital animated feature films. This
team has also received an academic award like Slippery Bob for
providing best animated feature film in the environment.
 Advantage: This process provides advertisement services online to the
people. Apple, Tesla and Amazon are some of the customers of
Fantaspace.
 Anisoft: This segment generates revenue of $200 million through digital
animated software. DreamWorks software is a subscriber for the people.
 DigiFX: This business unit of the company create effects in live action
feature films. The revenue earned through this activity is $150 million.
 The paper will evaluate the businesses of the company through different
matrixes like BCG, Mckinsey and Synergy.
 Yoda Knows: It is expansion in space odyssey and gaming community

BCG MATRIX
?
Relative Market Share
Market Growth Rate
Anisoft
Fantaspac
e
Digi FX
Advantag
e
Yoda
Knows

GE-MCKINSEY MATRIX
Growth
Competitive strength of business unit
High Med Low
Industry
attractiveness High
Med
Low
Fantaspace
Growth
Digi FX
Harvest
Advantage
Selective Harvest
HarvestSelective
Anisoft
Selective
Yoda Knows
Growth

SYNERGY MATRIX
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
Advantage Fantaspac
e
Digi FX
Anisoft
Yoda
Knows

BUSINESS
CATEGORIZATION
BCG Matrix GE McKinsey Synergy
Matrix
Fantaspace Star High Growth Fits
Anisoft Dog Low Harvest Misfit
Advantage Cash Cow Medium
Selective
Giver
Digi FX Question Mark High Selective Taker
Yoda Knows Question Mark High-medium
selective Takers

DIGIFX
 This segment provides low benefit and extremely
high inner advantages. Also this business is low
competitive in the market.
 It is a question mark product according to BCG Matrix
 It is high selective according to GE McKinsey Matrix
 Takers according to Synergy Matrix with high growth
market and low market share.
 Recommendations
 This segment should be given high investment in
order to come under the STAR category.
 This segment should be given third priority for
investment
 Effective HRM techniques will do the best trick to
grow.

ANISOFT
 This segment has high inner advantages but very
low competitiveness and outgoing profits as well.
 It is a dog product according to BCG Matrix
 It is a low harvest product according to GE McKinsey
 It is a misfit according to Synergy Matrix
 Recommendations
 Software can be sold by the company because it is
not providing any benefit to the business
 The group should focus only on other three high
business growth
 This segment can divide its efficient and skilled
human resource to other departments of the
company.

ADVANTAGE
 Internal resource provides less internal advantages,
however profit margin is high and competitiveness of the
business is medium.
 Findings explain that level of attractiveness is medium
while growth rate is low in this industry
 According to BCG Matrix, it is a dog as the business is on
the mature phase in the cycle
 According to GE McKinsey Matrix, it is medium selective
 According to Synergy Matrix, it is Giver
 Recommendation
 The company is put it on second priority in case of
investment
 Innovation and technology is should be the major focus
of this segment as it can help them to increase the
productivity.

YODA KNOWS
 This segment of the business is a highly competitive brand that
has very low outgoing benefits along with high incoming
advantage as well.
 This is a Question Mark product according to the BCG Matrix
 It has high level of productivity and attractiveness in the gaming
market
 It comes under the category of High Selective, according to GE
McKinsey
 It is a Taker under the category of Synergy and has high size
with extensive market growth as well.
 Recommendation
 High investment is needed under this segment so as to make it
a STAR product for the business
 Highest priority should be given to this segment for the purpose
of investment.
 Skilled and efficient human resource will add profitability to this
segment.

FANTASPACE
 The company Fantaspace has high feasibility that helps
them in growing
 Findings
 This segment shows optimum growth rate with attractive
features
 It is a STAR according to BCG Matrix
 Can be an aggressive market leader
 High expansion according to GE McKinsey
 Fit according to Synergy Matrix
 Recommendation
 This segment should be given priority for investment
 R&D, technology, skilled human resource, creation of USP
 The business should aim to differentiate between market
capitalization and growth.
 A firm base should be created to initiate the activities.

CONCLUSION
 Fantasy Film Business Portfolio
Thus, it should be noted that Fantasy Film business has
gained an upper hand in the field of digital animated
films, unique digital effects and advertisements as
well. Based on the performance of different segments
of the business (Advantage, Yoda Knows, Fantaspace
and DigiFX) this business comes under the mature
phase of the business cycle. It should also be noted
that the management of the company should be
conscious about the conditions of the business. Adding
on to it, the business should increase the activities of
their two segments that are Yoda Knows and Digi FX
with an aim to improve the overall performance.

INTRODUCTION
Fantasy Film Dynamic Capability
 The dynamic capability refers to the capability of
the business to gain insights about the
foundation of the business and its resources. The
capability of the business is linked with the
transformation, determinedly and creation of
foundation of the resources.
 The paper will explain analyse and recommend
about how the business Fantasy Films can grow
and increase its level of profits in the business
environment. Fantasy Films can observe, clutch
and transform the competencies of the business
and complete the main objects making effective
use of SWOT evaluation tool.

IDENTIFY AND ASSESS
OPPORTUNITIES
 Analysis
 The business units of the Fantasy Films
company are discussed below:
 Fantaspace- Digital Animation Film
 Anisoft- Digital Software
 Digi FX- Special live action features
 Advantage- promotions in digital animation
field
 Yoda Knows- working in gaming community
 The company is currently present in the
growing phase of business cycle

IDENTIFY AND ASSESS
OPPORTUNITIES
 Recommendation
 The company can easily distribute the
shifts of their employees and effectively
make use of technology and knowledge
provided with them. Dynamic
capabilities should be used for resource
foundation.
 The business can apply trends present
in the market for growth
 Cross function team process can be
used

MOBILISE RESOURCES
 Analysis
 The business is facing issues due to the
problem in managing resources
 Reengineering and redesigning of
business should be implemented
 The business should grab the markets of
those fields that have competency in
them according to various matrixes

CONT.
 Recommendation
 Various technology and innovation
should be used to drive the growth of
different segmens of the company.
 Cross functional environment should be
created with the development of solid
foundation
 Animation, software and unique effect
are the un-captured areas where the
business should look and aim to
innovate so as to initiate success.

TRANSFORM AND
RECONFIGURE
 Analysis
 For the purpose of developing
competency for the business Fantasy
Films, the business should initially aim
for transformation as well as re-figuration
in the internal process.
 Creation of solid foundations
 Organizational structure is to be changed
 Positive business culture to effectively
apply innovation in the business
environment.

CONT.
 Recommendation
 The business makes use of innovative
tools to transforming and reconfigures
the business structure to increase the
level of competency for the business.
 Management process should be made
effective and they should also aim to
create a strong foundation so as to
initiate effective business culture and
make it open to adopt opportunities.

CONCLUSION
 Fantasy Film Dynamic Capability
 It should be noted that the business Fantasy Films
can maintain their dynamic capabilities by
development of effective managerial process in
the business. They distribute resources,
interchange human resource, and make use of
advantage technology as well.
 The strength of the company is demonstrated by
the using the SWOT assessment to effectively
make use of the core capabilities of the company.
 The use of dynamic capabilities can also increase
the opportunities and build a path of growth for the
company using innovation and development.

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