Dynamic Strategy for Fantasy Film: SWOT Analysis and Recommendations

This presentation analyzes the dynamic strategy of Fantasy Film through SWOT analysis and provides recommendations for growth and profitability. It covers the business portfolio, BCG matrix, GE McKinsey matrix, Synergy matrix, and more. The presentation also discusses the dynamic capability of the company and how it can be improved through resource mobilization, transformation, and reconfiguration.

DYNAMIC STRATEGY
FANTASY FILM

Introduction
Fantasy Film Business Portfolio
The products and services that different segments deals with are digital animal student,
software related animation, digital special effects, animated feature films as well as
services such as advertisements that are digitally animated.
• Fantaspace: This unit works in animated feature films. This unit has also got academic
award like Slippery bob in reward to making best animated feature movie.
• Advantage: They deliver advertisement services through online mediums to everyone.
Some of the major companies that take services from this firm are Amazon, Telstra and
Apple.
• Anisoft: This unit produces revenue of $200 million with the help of software that works
on digital animated platforms. DreamWorks software is a subscriber for the individuals.
• DigiFX: This business process of the firm generates effects in live action feature movies.
It has generated revenue of $150.
• This ppt will analyse Fantasy film’s business through various matrixes such as Synergy,
BCG and Mckinsey.

BCG Matrix
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30
40
50
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100
BCG Matrix
Relative Market Share
Market Growth

GE McKinsey Matrix
Matrix
Growth
Competitive strength of business unit
High Med Low
Industry
attractiveness High
Med
Low
Fantaspace
Growth
Digi FX
Harvest
Advantage
Selective Harvest
HarvestSelective
Anisoft
Selective
Yoda Knows
Growth

Synergy Matrix
Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to
portfolio
Altruists
Givers
Parasites
Takers
Advantage FantaSpace
Anisoft
Yoda
Knows

DIGIFX
Analysis
• This business unit gives lower advantage as well as also provides
higher inner advantage. This unit has lower competitive power.
• GE McKinsey Matrix best suits this business unit.
• In BCG matrix, it comes in the question mark section.
• Synergy Matrix depicts it as Takers where there is low market share
and higher growth market.
Recommendation
• For falling under STAR category this business unit requires higher
investments.
• This unit must be at third place in order to make investments.
• Effective techniques for HRM will ensure its growth.

Anisoft
Analysis
• This unit has huge inner advantages but highly lower outgoing profits
and competitive ability.
• In BCG matrix it falls under dog product.
• GE McKinsey suggests it to be low harvest product.
• According to Synergy Matrix is a misfit.
Recommendations
• Company can sell software as it does not provide any advantage to the
business.
• This unit can concentrate on other three high business growth.
• This unit can bi-furcate its skilled and efficient human capital to firm’s
other units.

Advantage
Analysis
• Higher profit margin, medium competitiveness of the business
and lesser internal benefits is provided by internal resources.
• Attractiveness is medium and lower growth rate can be noticed.
• In BCG matrix it lies in Dog category.
• It’s medium selective when it comes to GE McKinsey Matrix.
• Giver is the category as per Synergy Matrix.
Recommendation
• In terms of investment, it is their second priority.
• For enhancing productivity, this unit should focus on technology
and innovation.

Yoda Knows
Analysis
• This business unit is highly competitive and has a lower outgoing advantage
as well as higher incoming benefits.
• In BCG Matrix, it falls under question mark category.
• In gaming market, it is highly attractive and productive.
• In GE McKinsey, it falls under highly selective category.
• According to Synergy matrix, it is a Taker as well as size is also large with
extensive growth in market.
Recommendation
• For making the STAR product for the business, higher investment is needed.
• For making it STAR product, high amount of investment is required and
highest priority should be given for investment.
• Efficient and skilled workforce will add to the profitability of this unit.

Fantaspace
Analysis
• Higher feasibility ensures its growth.
• With attractive features, it shows optimum growth rate.
• As per BCG Matrix, it’s a STAR product.
• Potential to be an aggressive leader in the market.
• GE McKinsey suggests it to come under higher expansion category.
• As per Synergy, it is a FIT
Recommendation
• It should be first choice for investments.
• USP generation, technology, research capabilities, efficient workforce is
needed for its growth.
• They must focus on differentiating between growth and market capitalisation.
• For initiating activities, firm base is required to be generated.

Conclusion
• In the area of digital animated films and unique digital
advertisements and effects, this firm has advantage
over the rivals.
• It falls under the category of business cycle’s mature
phase.
• Company’s management must be conscious about
business condition.
• Digi FX and Yoda Knows are the two units whose
activities need to be improved in order to enhance the
overall performance of firm.

Introduction
Dynamic Capability of Fantasy Film
• It refers to the capabilities that any organisation has
in terms of resources. Capabilities are associated with
transformation, generation and managing of resources
for future.
• This part of the PPT will describe, evaluate and give
recommendations about firm must grow and enhance
its profitability. With the help of SWOT analysis, this
firm can note, grab and change the business
competencies.

Identify and Access opportunities
Analysis
• Fantaspace- Digital Animation Film
• Anisoft- Digital Software
• Digi FX- Features related Special live action
• Advantage- Digital animation field promotions
• Yoda Knows- Operational in gaming
community
• It lies in business cycle’s growing phase.

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Recommendations
• For resource foundation, dynamic capabilities must be
used.
• Proper employee distribution must be ensured.
• Effective use of technology should be the priority.
• Knowledge based environment must be built.
• This organisation might apply trends within the market.
• There must be utilisation process like cross functional
team.

Mobilize Resources
Analysis
• Resource management issues are creating
problems.
• Redesigning and reengineering must be
incorporated.
• It must grab the markets of the areas which has
competency in them when judged under
different matrixes.

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Recommendation
• Different innovation and technology must be
utilised for driving company’s growth in different
segments.
• Cross functional environment must be generated
with the creation of solid base.
• For initiating success, this firm must look at up-
grabbed such as unique effects, animation and
software. They must also focus on innovating.

Transform and Reconfigure
Analysis
• In order to develop competencies, the business
must initially look for re-figuration and
transformation in the internal process.
• Making of solid base.
• Reconfiguration of organisational structure is
required.
• Business culture that effectively apply innovation.

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Recommendation
• For increasing the competency level of the firm,
there must be transformation and reconfiguration
of business structure through innovative tools.
• Management process must be made effective and
must aim to generate a strong base for initiating
effective culture for business and transform it to
make it open to grab opportunities.

Conclusion
• By development of effective managerial process, this
firm can maintain its dynamic capabilities.
• This firm exchange workforce, distribute resources
as well as utilised advanced technologies.
• SWOT tool is helpful for effectively analysing its
core capabilities and dynamic capabilities enhances
opportunities and must create a growth path for the
firm utilising innovation and development.

References
• Hermano, V. and Martín-Cruz, N., 2016. The
role of top management involvement in firms
performing projects: A dynamic capabilities
approach. Journal of Business Research, 69(9),
pp.3447-3458.
• Pisano, G.P., 2017. Toward a prescriptive theory
of dynamic capabilities: connecting strategic
choice, learning, and competition. Industrial
and Corporate Change, 26(5), pp.747-762