Dynamics of Strategy - Strategic Analysis of Home Depot

This presentation provides an analysis of the internal and external business environment of Mark and Spencer, including SWOT and PEST analysis. It also evaluates the strategic fit and resources capability of the company.

Dynamics of Strategy -
Strategic Analysis of Home
Depot
(TASK 1)

Introduction
The dynamics of strategy is an important in the internal environment of Mark and
Spencer because these strategies are based on company environment, leadership and
management skills and policies. it also put their positive and negative impact on decision
making process. In other hand it is a model, which provide a structure of strategies
management.

TASK 1

Introduction about Mark
and Spencer
It is a British retail store which provides different kinds of cloth, food items, foot wear
and some technology based item. This company has approximately 500 stores in UK.
This organization is famous for their customer satisfaction, so for better positive relation
they provide 24 hour home delivery service to their customers. In their retail stores
approximately more than 65,000 people are working with them, so by this, firm reduce
unemployment In their country. Further, company recently open their website, so by using
this website customers can book their order. According to their annual report the present
situation of this organisation is, it is one of the best retail firm in all over the world and
the mission of this firm is based on to provides a good and fast services to their customers
and fulfil their need and desire on time.

Evaluation of the internal and external
business environment of Mark and Spencer
organization operates
Internal and external environment of organization shows the
strength ,weakness, opportunities and threats of company.
further, also give an information about political, social,
economical and technology environment So for better
understanding usually head managers use SWOT and PEST
analysis which are explains as follows:

SWOT analysis on Mark and
Spencer (cont..)
Weakness of M&S

SWOT analysis on Mark and
Spencer (cont..)
Opportunities of M&S

SWOT analysis on Mark and
Spencer (cont..)
Threats of M&S

PEST analysis on Mark and Spencer

PEST analysis on Mark and Spencer
(cont..)
Political factors

PEST analysis on Mark and Spencer
(cont..)
Economical factor

PEST analysis on Mark and Spencer
(cont..)
Social factor

PEST analysis on Mark and Spencer
(cont..)
Technology factor

Strategic resources' capability of Mark and
Spencer
Threshold resources

Strategic resources' capability of Mark and
Spencer
Unique resources

Strategic resources' capability of Mark and
Spencer
Threshold competency

Strategic resources' capability of Mark and
Spencer
Core competency

Evaluation of strategic fit in market and
Spencer
Strategic fit express some points which are based on organization matching the
need of customer or not. And for this, how they change their internal
environment. Mark and Spencer strategic evolution fit are based on some points
which are explains as follows:
 For better high quality company use the ST MICHAEL LOGO, it is a
quality check logo which represent that company provides a high quality
products to their customer.

CONTINUE
 In evaluation firm change their training and development method
and for this they use digital training section.
 They divide their whole work into team so by this head department
can easily manager their whole work on time.
 For better customers facilities, this firm open their online retail
stores where customer can easily buy any products.

CONTINUE
 Firm provides 24 home delivery services.
 New chairman of M&S change their decision making process and now
they can use democratic process at their workplace.
 For more positive relationship with their customers company time to time
arranged some get together section where customers share their views with
the organization.
 Company spread their business in international marker and according to
their culture, production department change their services and products.

REFERENCES
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pp.162-188.
 Mundy, J., 2010. Creating dynamic tensions through a balanced use of management control
systems. Accounting, Organizations and society. 35(5). pp.499-523.
 Herman, R. D., 2011. The Jossey-Bass handbook of nonprofit leadership and management.
John Wiley & Sons.
 Anderson, D. and Anderson, L. A., 2010. Beyond change management: How to achieve
breakthrough results through conscious change leadership. John Wiley & Sons.
 Avolio, B. J. and Yammarino, F.J., 2013. Transformational and charismatic leadership: The
road ahead. Emerald Group Publishing.
 Schaper, M., Volery, T., Weber, P. and Lewis, K., 2010. Entrepreneurship and small business.

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