Opportunities and Threats for Dyson Hair Dryer: A Target Market Analysis

Running head: INTRODUCTION TO MARKETING
Introduction to marketing
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1INTRODUCTION TO MARKETING
Opportunity and Threat
Opportunity
It is identified in this report that one of the major opportunities for Dyson hair dryer will
be the demand for innovation in the market. Currently, customers prefer more innovative and
utility products over cost effectiveness. This trend can be effectively tapped by Dyson with their
premium yet innovative hair dryer. In addition, the powerful motor for Dyson hair dryer will
enable the customers to consume less time. Thus, with the reduction of free time for the
customers, demand for Dyson hair dryer will get increased. It should also be noted average
earnings of the global customers are increasing and this will increase the purchasing power of the
customers in the long term. Thus, the more will be the purchasing power of the customers, the
more will be the potentiality of Dyson hair dryer to get sold.
Threat
On the other hand, this report also identified a few threats for Dyson with one of the
major is entrant of new and cost effective product in the market. This product may get more
updated features in less cost. Furthermore, economical factors may affect the affordability of the
customers and will affect the demand for Dyson hair dryer. In addition, introduction of disruptive
innovation in the market in the form of new product will also pose threat for Dyson. Customers
will prefer the more innovative products over Dyson.
Target market analysis
From the above analysis, it is identified that the target audience of Dyson hair dryer is
mainly the corporate females. This is due to the reason that working females are having the need