This marketing plan focuses on the new product development of Dyson, a British technology company that designs and manufactures household appliances. The plan includes an analysis of the existing brand, target market, new market trends, and a comparative analysis of competitors.

CW2 Brand Extension Report

Develop a 10-minute group presentation for a brand extension and submit a co-authored 1000-word report explaining the new brand extension.

Marketing plan for Dyson's new product development, analyzing brand, target market, trends, and competitors.

Marketing Plan for Dyson: New Product Development

This report focuses on developing a new product for Dyson by analyzing the PESTEL and Ansoff model. The report uses Kapferer’s Brand Identity Prism to analyze the market share and brand values of the product. The target market for the new product is described, along with trends and competition analysis. The report concludes with suggestions for pricing and differentiation strategies.

Leadership Management

Design and Creativity

CW2 Brand Extension Report for Dyson: Principles of Marketing

This report analyses the concept of product revamping and its importance for a company. It covers components that impact the procedure of product revamping, micro and macro factors analysis, marketing mix, and recommendations to improve the organisational reputation and brand of company's products.

Revamping Product for Marketing Management: A Case Study of Dyson

This report highlights how a business takes up one of the marketing strategy that is, revamping the existing product in a way which would guarantee engagement of new customers with the business. The company chosen for this report is Dyson, a household appliances company based in the UK. It is situated in Wiltshire, United Kingdom. The report will further discuss the macro external environment of Dyson and the SWOT analysis for same. Marketing mix of the company is also highlighted following the recommendations that are needed to be followed in order to gain maximum profits from the revamping strategy.

Finance

Marketing

Political Science

Revamping Dyson's Airdryer: A Marketing Plan

Marketing Communications CT0248426 - Assignment

This presentation explores the principles of marketing and focuses on L'Oreal's introduction of a new hair styling appliance. It covers existing brand values, target market analysis, and comparative analysis with Babyliss. The presentation also includes a PESTLE analysis and a conclusion on the roles and characteristics of managers and leaders.

Principles of Marketing: L'Oreal Hair Styling Appliance

Presentation

The following case study consists of the innovative ideas implemented in manufacturing household appliances like vacuum cleaners, handheld dryers, hair dryers, and others by James Dyson, the founder of Dyson Limited. The case study analysis report would include a brief introduction about the organization and detailed case study about the various innovative measures that Dyson Limited had implemented in order to launch various new household appliances. It would then be followed by a situation analysis that would describe the issues regarding the organization of Dyson Limited in accordance with the case study. The reasons behind the success of Dyson Limited will be then discussed to find out if the success had been based on radical innovation or incremental innovation.

Marketing Plan for Dyson: New Product Development

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