Digital Communication Plan for Dyson's Hair Dryer Campaign
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Added on 2023/06/14
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This report discusses the digital communication plan used by Dyson to promote their hair dryers. The report covers the campaign objectives, measurement of success, campaign plan, and communication strategies used on Facebook, Instagram, Twitter, YouTube, and the company's website.
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Table of Contents INTRODUCTION..........................................................................................................................3 Campaign objectives...................................................................................................................3 Measurement of success..............................................................................................................3 Campaign plan............................................................................................................................4 Communication:1 Facebook.......................................................................................................5 Communication: 2 Instagram......................................................................................................5 Communication: 3 Twitter.........................................................................................................5 Communication: 4 YouTube.......................................................................................................6 Communication: 5 Website.........................................................................................................6 Reflection on campaign...............................................................................................................6 CONCLUSION...............................................................................................................................6 REFERENCES................................................................................................................................7
INTRODUCTION Marketing is the unit which is concerned for promoting the products and services of an organization by covering the large customer base and ensures the higher profitability by selling more commodities to their potential customers in the market(Rishi and Bandyopadhyay, 2018). Now a days, digital marketing platform becoming very popular as the people are engage in and this can be also used for the business prospective as well to share the data and the information to theconcernedpersonorthedepartment.Thisrespectivereportwillcoverthedigital communication plan that is being used by Dyson by which they can promote the gods and services. Campaign objectives The Campaign objective of Dyson is to promote their hair dryers with the helps of digital marketing campaign-“Let us take care of your hair” Campaign objective of the company are: They will emphasis on increasing their overall sale by 20% within the 2 months Dyson also promote their hair dyer with the aim of getting huge customer base. Additionally they want to rise their profit margin by 40% in 2 months(Grasser, Loufrani- Fedida and Oiry, 2021). Measurement of success There are certain approaches which is being used by the business for the success of “Let us take care of your hair”are given: Conversion rate:It is the approach in which the Dyson is using Google analytics through this they can measure the approx. Number of conversion leads made on their website. It also helps in measuring the success of their dryers campaigns in which they also able to evaluate the leads that has been converted ans how the campaign is supporting in having more sale and revenue. Website visit:It is the approach in which the Dyson will evaluate how the advertisement has driven interest of their audience and also changing such interest to vista the company's website.
Campaign plan The company promote the benefits that can be availed by the Dyson by selling their hair dryers with the help of various platforms and can attract their customers with “Let us take care of your hair”campaign. Source:Created by self Dyson can use various digital marketing tool so that they can ensure the effective promotion of their hair dryers in different platforms and some of the digital marketing tools, platforms that is being used by Dyson for their campaign are- Facebook, YouTube, Twitter, Instagram and company's website. Under this campaign, AIDA model will be used so that they can ensures the effective marketing communication strategy are given followed. Wit the better use of this model, the company effectively emphasis on attention, interest, desire and action. Dyson will use this framework by which they can get the attention of their potential customer in the campaign in which they are promoting their diverse hair dryers range.
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Communication:1 Facebook Illustration 1: What is the AIDA model in marketing?,2021 In accordance to this campaign, Dyson will promote their dryer through Facebook in which they create the video and promote through giving add. Of their campaign. It is the medium where the company can get the attention of their users and also can get the advantages to all types of hairs by putting the attractive photos and videos of their dryers(O’Cass and Wetzels, 2018).An organisation also promote their range through advertising on Facebook that also helpful in meeting the overall desire of the audiences. Communication: 2 Instagram Dyson will use the different type of pictures and videos of their wide range of hair dryers through the Instagram in which the company will advertise their photos of their various type of dyer which is suitable for different type of hairs. Through the Instagram, Dyson will surely benefits and also able to increase brand awareness which also be used to drive interest and desire of the customers. Communication: 3 Twitter Dyson will post their image of the Hair dryer and also conduct celebrity endorsement in which they will promoting thevariety of hair dryers. Twitter will be used as the digital marketing platforms and also create blogs in which they can get the advantages will be
highlighted. It is medium by which Dyson can emphasis on the interest of the targeted customer so that thy can rightly meet the campaign objectives. Communication: 4 YouTube Dyson will use YouTube so that they can introduce the digital advertisement in order to attract the potential customers. They also promote campaigns by YouTube and they can get the intention of the customers for brand and its loyalty(Higgins and et.al., 2018).It is the medium which helpful in accessing the desire of the customer by getting variety of commodities. Communication: 5 Website Dyson will use its website for action stage of AIDA model and also share their products and its information and pictures. They also allow the customers to chose the particular products by placing order for what they want to purchase. They will share all the data of the commodities with full transparency which also leads to create the interest and also will instigate customers to take action so that campaign objectives can be rightly attained. Reflection on campaign There are various digital marketing tool such as content marketing, website design, SearchEngineOptimization(SEO),SocialMediaMarketing(SMM),emailmarketing, advertisements and others. In the above campaign, Dyson is launching the market campaign for promoting their hair dryers range. They will share images, videos and creative content and the required information related to the hair dyers. The various marketing tool used by the Dyson are - Facebook,, YouTube, Twitter, Instagram and their own website and also using AIDA model which helps them to convert the lead into sale of their goods. CONCLUSION From the above report, it is concluded that digital marketing is the platform which gives the online assistance to its users for promoting their products and services for making their higher sale. There are various driven advantages and the opportunities by which an organization can focuses on the business growth and the profits. Thus, these commination channels are important and it helps in online presence of their company and channels includes Facebook, Instagram and so on.
REFERENCES Books and Journals Higgins, J. P and et.al., 2018. Energy drinks: A contemporary issues paper.Current sports medicine reports.17(2). pp.65-72. O’Cass, A. and Wetzels, M., 2018. Contemporary issues and critical challenges on innovation in services.Journal of Product Innovation Management.35(5). pp.674-681. Grasser, B., Loufrani-Fedida, S. and Oiry, E. eds., 2021.Managing Competences: Research, Practice, and Contemporary Issues. Taylor & Francis. Rishi, B. and Bandyopadhyay, S. eds., 2018.Contemporary issues in social media marketing. Routledge. Online Digitalmarketingmetricsformeasuringsuccess,2021[Online].Availablethrough <https://freshsparks.com/digital-marketing-success/>