Dyson Vacuum Cleaner Marketing Campaign: A Practical Skills Assessment Portfolio

Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
Submitted by:
Name:
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Contents

Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
There are numerous issues that arise in the marketing of a company, and in order to
increase sales, the firm must develop marketing campaigns that assist them in
increasing product and service awareness (Altok, Başer, and Yükseltürk, 2019). This
project report includes a discussion of Adidas, which sells a variety of sports
products. This report discusses the marketing campaign for the Dyson vacuum
cleaner, which is a Singaporean multinational technology company founded by
James Dyson. The company was founded in 1991 in Malmesbury, England.
Campaign objectives
Dyson will develop a number of objectives for their vacuum cleaner marketing
campaign (Blumberg, 2019). Business objectives for the company or their marketing
campaign should be SMART. The following are some of the goals of the Dyson
Vacuum Cleaner marketing campaign:
 To raise consumer awareness of Dyson vacuum cleaners within three
months.
 Increasing the company's profit by 12% in the next six months
 In the next 5 months, build brand loyalty among customers.
 Increasing customer engagement on the company's social media platform by
15%.
 In the next two months, we plan to increase the buying conversion rate by 5%
 Increasing the company's positive brand image in the market.
Measurement of success
The following measures should be used to assess the success of Dyson's marketing
campaign for vacuum cleaners:
 Increasing the number of shares, likes, and comments on the company's
social media page
 Sales have fluctuated with increases and decreases since the creation and
posting of images and videos of Vacuum Cleaner of Dyson Brand on various
advertising platforms.

 Vacuum Cleaner of Dyson review in various newspapers and magazines.
 Customer feedback on products and campaigns used by Dyson to promote
their products, particularly shoes
 Measuring system of rage of engagement with social media platform
comments/company followers * 100.
Communication 1: Facebook
Attention: Dyson is one of the organisations that uses various technologies and
designs of electronic items, and the constant changes in design of in 10 second
videos capture the attention of users (Mitchell, and Teti, 2020). This assists the
company in attracting user interest by displaying various advanced technologies in
various styles.
Interest: To pique the interest of users in Vacuum Cleaner, the company should use
effective headlines that are used in various posts. The company is also including
links to their websites, which allows users to navigate to the company's website. This
is a quick and effective method of retaining consumer interest.
Desire: The company is using a headline that enforces Vacuum Cleaner, which suits
the style of need of the consumer, to create desire in the minds of consumers. This
allows the company's products to be targeted not only to a specific target market but
also to different personalities in the market. Dyson Vacuum Cleaner makes use of
the attractive headline.
Action: The company is also attaching a link or show now option for helping
the users get to Dyson's website. Users of Facebook can also comment, like, and
share various company posts, as well as provide positive or negative feedback about
the company's products.