E-Business and Marketing Plan

E-Business and
Marketing Plan
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EXECUTIVE SUMMARY
For an organisation marketing plan is as important as business planning because it help
them in enhancing customer based by attracting them towards their offerings. Market planning is
the procedure of organising as well as defining marketing aim of business firm as well as
gathering strategies and tactics for accomplishing them. In simple term it can be said that solid
marketing plan consist values of company, proposition, information related to target market or
customers, promotional strategies, distribution channels, budget allocation and many more. This
report is based on Croscet Grocery which is an upcoming e-business.
Croscet Grocery will have its online application and website through which customers
can place order of their grocery online by subscription. In this, customer will get up-to 10% off
on their order along with this they will be able to get order place automatically on monthly basis
with up-to 10% off. For bringing something innovative it is important for an organisation to
target their customers before bringing innovation in market area. After targeting customers,it is
essential for an business firm to analyse industry in more effective manner. So that current target
market will analyse in effective manner which include taste, preferences of customers. Apart
from this, for bringing something innovative it is important for an organisation to design their
proper marketing strategy. So that, they will be able to attract large number of customers and
enhance their customers base as well as generating high revenue.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Product description.................................................................................................................4
Customer analysis...................................................................................................................5
Industry analysis.....................................................................................................................7
Marketing strategy................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
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INTRODUCTION
Marketing plan is comprehensive document which outlines overall marketing efforts of a
business firm. In simple term it can be said that marketing plan is blueprint which outlines how a
business firm will implement their marketing strategy as well as utilise combination to resources
for accomplishing business objective that includes sales targets and customer acquisition
(Hollensen, 2019). In addition to this, due to ever changing environment and marketing tool
which are available modern days marketing plan is relatively short in nature in comparison of
traditional time. There are several things which included within marketing plan such as
introduction and broad objectives, marketing overview, market landscape, SWOT analysis,
specific objectives, brand strategy, promotional strategy as well as actions, deadlines and
budgets. In addition to this, it is important for an organisation to design marketing plan in proper
manner because it will help them in accomplishing goals and objectives in proper manner as well
as also assist in gaining long term sustainability in business environment.
This report is based on Croscet Grocery which is an upcoming venture operating in
online mode within the confines of Australia. The entity will function in the format of e-
business, providing deliveries of grocery items to customers pertinent to Australia within 24
hours. This organisation will run via its online application and website which will offer
customers with an offer to opt for monthly subscription and get up-to 10% discount. The e-
business mode has been selected for the venture as this allows the customers to shop in
accordance with their comfort and convenience. The report will throw light upon the different
aspects linked to this e-business venture inclusive of product description, customer analysis and
industry analysis. Furthermore, marketing strategy will also be implemented for gaining
competitive advantages.
MAIN BODY
Product description
Croscet Grocery is the upcoming e-business venture dealing in grocery items. The product
portfolio of this company will include dairy products (such as ice cream, cheese, milk etc.),
fruits, vegetables, coffee, tea, candies, bakery items (cakes, bread, desserts, pie, mousse etc.),
meat (beef, pork, poultry etc.), seafood (shellfish, fish, crustaceans etc.), sandwich, readymade
food items, vitamins, herb, supplements and beverages (soft drinks, liquor, beer, wine, rum etc.).
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