This assignment examines the e-business strategies of Woolworths Inc., a major Australian retailer. It analyzes the company's past struggles with IT implementation, its recent initiatives to strengthen its online presence through projects like 'Mercury-2' and the acquisition of Ezibuy, and the challenges it faces in effectively integrating technology into its operations. The assignment provides insights into Woolworths' efforts to adapt to the evolving retail landscape and compete in the increasingly digital marketplace.