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Woolworths Inc.: E-Business Strategies

   

Added on  2020-03-23

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E-BUSINESS APPLICATIONS 1Title Page E-Business Applications[Author’s Name][Institution’s Name]
Woolworths Inc.: E-Business Strategies_1

E-BUSINESS APPLICATIONS 2IntroductionThe retail organization that I have chosen as part of my individual assignment is Woolworths Inc. Woolworths is a major Australian retail company with large presence and market base throughout Australia and New Zealand. Woolworths is the second largest retail chain in New Zealand and in Australia as well, after the Perth-based firm Wesfarmers. It is also the biggest takeaway retailer of liquor in Australia and the largest hotel and poker gaming machine operator in the country. Retail business in Australia is a huge opportunity and is in an ever-evolving state. Woolworths has evolved ways to anticipate the customer demand, technological changes and market share. The company has developed ways to effectively cater to the customers demand by following the three major strategies of placing the customers at the forefront; listening to customers’ say; and creating innovative ways to draw them (Woolworths Group, 2017). Woolworths Inc. believes in that commitment to hard work and integrity is indispensable to them. The company also believes in a down-to-earth culture and has a family-friendly approach. The company is open, fair, honest and transparent in all its dealings with the public and investors(Woolworths Group, 2017).Woolworths Inc. has now made adopting the modern IT practices and fixing its’ technological aspects a priority. This is due to the reason that earlier, Woolworths had failed in its’ attempt to implement a SAP-based merchandising system. The ‘go-live’ feature of Woolworths’ subsidiaryplatform Big W made the company to lose millions in dropped sales since it was unable to supply orders to local stores. Since then, Woolworths has worked on to regulate the SAP platform and claims that no more reports of outages have occurred (Arli et al. 2013).
Woolworths Inc.: E-Business Strategies_2

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