This document discusses the e-commerce operations of Woolworths and Amazon, including their parent companies, current operations, and use of artificial intelligence. It also suggests conducting further research in the peer-reviewed journal articles in the e-commerce business.
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E-Business Applications 1
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Contents INTRODUCTION...........................................................................................................................3 MAIN BODY..................................................................................................................................3 Overview of Woolworths enterprise............................................................................................3 Brief overview of current operations of Woolworths..................................................................4 Woolworth’s enterprise uses Artificial Intelligence....................................................................7 Conduct further research in the peer reviewed journal articles in the E-commerce business.....9 CONCLUSION..............................................................................................................................11 RECOMMENDATION.................................................................................................................11 REFERENCES..............................................................................................................................12 INTRODUCTION...........................................................................................................................3 MAIN BODY..................................................................................................................................3 Select Amazon.com as E-commerce Business, discuss about the subsidiary and parent company which are considered the same entity..............................................................................................3 Brief overview of current operations of Amazon e-commerce store..........................................4 Amazon e-commerce business uses Artificial Intelligence.........................................................8 Conduct further research in the peer reviewed journal articles in the E-commerce business.....9 CONCLUSION..........................................................................................................................11 RECOMMENDATION.............................................................................................................11 REFERENCES..........................................................................................................................12 2
INTRODUCTION E-businessapplicationsaredefinedtheweb-basedapplicationthatcanbewillbe implementing and performedto performthe different tasksfor business. Generally, it provide some way for enterprise to interact with potential consumer through web service. Afterwards, it will identify the specific need or requirement of consumers. The report will discuss about theAmazon.com asWoolworth’se-commercebusiness, identifying its parent enterprise that may considered the similar entity. The documentation will describeaboutthecurrentoperationofamazonWoolworth’sstore.Furthermore,itwill understand theimportanceof Artificialintelligencewithinbusinesssurvivaland howe- commerce business use them. However, conducting the further research through journals in the e-commerce business. MAIN BODY Overviewof Woolworths enterprise Woolworths is based on the Australian company, has extensive retail interest through New Zealand andAustralia.It is one of second largest company inAustraliaby revenue.The organization was founded in 1924, along with Coles forms a near duopoly ofAustraliansuper markets. This online enterprise is produced the groceries items such as vegetable, fruits, meat and packaged foods. Sometimes,it may available DVDs, health and beauty items, stationery and household items. Woolworths online is mainly followed“click” and “collect”, providing the home delivery service to potential consumers in marketplace. SelectAmazon.com as E-commerce Business, discuss about the subsidiary and parent company which are considered the same entity. Amazon.com is based on the American multinational technology company based in Seattle. Washington. Amazon.com Inc.,is consider as Parent company of Amazon.It is one of most common international e-commerce business in global marketplace. AmazonWoolworth’s online businessis mainly focused on e-commerce so that they can use cloud computing, artificial intelligence and digital streaming (Bahja,2020). It is considered asbigfourtechnologycompaniesalongwithFacebook,Googleandapple.Amazon 3
Woolworth’sis well known established industriesthrough technological innovation and mass scale, providing the better online food services..It is the world’s largest online marketplace. In 2019, there are 981Woolworthssupermarkets and 43 different metroconvenience storeswhich mainly giving the better option of potential client. Inthis way, they can easily purchase items through online medium.The interest of consumer towards company grew after 1924,asopenedmorebranchesofonlinestorethatwereestablishedacrossAustralia. Woolworths began selling their wide range of goods, claiming the lowest price or money. Subsidiaries Amazonhasowned40differentsubsidiarieswhichmainlyincludingGoodreads, shophop, Twitch, teachstreet and zappos etc. A9.com: it is basedon the modern technology enterprise which providing the innovation and has been include subsidiary since 2003(Jelassiand Martínez-López,2020).Amazon is known for its disruption of well-established industries in term of innovation technology. It is considered as largest online marketplace, AI assistant providerand cloud computing platform. the organization was established by Jeff Bezos in Bellevue, 1995. Initially, Amazon wasstartedas online market for books but afterwards, it has rapidly expanded to sell other products such as video games, furniture, food, toy and other jewellery items. In2015, amazon has acquire the entire food market approximately$13.4 billion, established the physical stores in different countries. Amazon.com sold wide variety of books, which shipped from Jeff Bezos garage in Seattle. After few years, it has been established the strongpositionin the online marketplace. In additional, it can export and import product among sevendifferent countries, Also fulfil need and requirement of potential consumers. 4
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Amazon Maritime: this enterprise is basically hold the federal maritime commission license which operates as non-vessel owing common carrier. It enabled the organization to manage its current shipments from US and china. Audible.com: it is based on the seller and producer of spoken audio entertainment, providing the educational programming through internet. It is one of the largest producer that help for giving the downloadable audiobook services. In 2008, Amazon has announced that potential customer purchase about $300 million. It is becoming a subsidiary of amazon. Brilliance audio: It is based audiobook publisher founded in 1984 by Michael Snodgrass in Gran Haven. This organization has produced its 8 audio titles and then afterwards, amazon was purchased in 2007. Afterwards, it operates as an independently within Amazon. Goodreads: It is based on the social cataloging website founded in 2006 and launched in 2007 global marketplace(Jelassiand Martínez-López,2020). This website company allows for individual person to free use Goodreads extensive and collection of user populated database such as annotations, book and reviews. In some cases, user can register to check availability of book and reading lists. Furthermore, it is creating their own groups of book discussion as well as suggestions. Brief overview of current operations ofWoolworthsAmazon e-commercestore Woolworth’s operations have a specific set of standards, which directly affecting the different shareholders, supply chainIn 1995, Amazon.com sold wide variety of books, which shipped from Jeff Bezos garage in Seattle. It provideprovidesthe large number of books, which mainly available into their website. Afterwards, it may serve 7- different countries. In this way, it can fulfil the need and requirement of potential consumers. Amazon.com sell lot of stuff into global marketplace. Generally, this organization should be applied amazon to buyer sale approach which is not different from other online retailers. User can use online website to access, search a lot of information about the product as well as service (Tkachenko,Kuziorand Kwilinski,2019). In additional, it can be finding the supplies beauty item, sporting goods, jewellery, books, DVDs, bedding. Amazon is a giant in the details. Besides its various product range in marketplace. Amazon takes important steps to customize buyer experience. 5
Amazon.com Inc., can perform various operation and function in market. Furthermore, it also embedded with marketing techniques that amazon employs to personalize user experience which are probably the suitable example in E-commerce enterprisesiand Martínez-López,2020). It always claim to give better insight into how enterprise perform well in the retail operations againsttheir potential target and commitment. The Woolworth’s operations are known as best quality of goods as well as services. It’s all about the different location where enterprise maintain their position in global marketplace.Sometimes,theTheprimary aim ofWoolworth’s is targeting the more and more potential consumers. Afterwards, it is also increasing theto increase the production and sales inglobal marketplace. In this way, it is mainly focused on the business operations to consider innovative approach for enhancing overall business in global marketplace (Malapane,2019).For Example-company’s overall approach focus on sales and production. In this way,AmazonWoolworths canperformperform the operation ofdifferent operation such as customer tracking and monitoring. But it will be managed or controlled by implementing suitable techniques.g. It is important process which help for maintaining cookie on hard drive. User can find on receiving end of all necessary features that make better shopping experience. Amazon.comWoolworth’ssellalotofstuffintoglobalmarketplaceinAustralian marketplace.In this way,Generally, this organization should nonlineto buyer sale approach which is not different from other online retailers. User can use online website to access, search a lot of information about the product as well as service (Tkachenko,Kuziorand Kwilinski,2019). In additional, it can be finding the supplies beauty item, sporting goods, jewelbooks, DVDs, bedding. Amazon isandinghe operationsinto three different sonorth America. Thus, it offers its various product andce in marketplace. Amazon.comWoolworths ensure that its operations management effortssatisfy the potential consumers and support in the decision areas of e- commerce business(Malapane,2019). With expanding the operations, continuously adjusting its current operational management approach in context of growth and development(Jelassiand Martínez-López,2020). 6
Undertheperspectiveofoperational,varioustypeofactivitiesperformedby organization. Asresulting in improve the service quality and business for branches that are capacity, supply chain, humanresourceand other demand forecasting. Furthermore, it can be considered the differentcurrent operations of Woolworth’s Design of goods and services:It is considered as important part for design entire business output which mainly covered with strategic decision area of operation. Generally, organization can address this concern primarily through modern technology(Jelassiand Martínez-López, 2020). In this way,Woolworth’scan use advanced information and communication technique to ensure that online retailer efficient or convenient for targeting potential customers. Modern technologies are used byWoolworth’se-commerce operations to increase the efficiency. Process and capacity design: It is considered the important operation to optimise the production activities. Generally,Woolworth’swill take an effective strategic decision, which extensively applied the automation to streamline its current business processes (Tkachenko, Kuziorand Kwilinski,2019). in this way, it become easier for highlighting the importance of automation and other technologies in enhancing entire process ofbusinessin global marketplace. Job design and Human resource: HR development is the important part ofWoolworth’s business. The current operation is to maintain the combination of in-house employment process. Furthermore,italsoestablishedthecoordinationwiththirdpartyagencies.Woolworth’s recruitment and selecting process are aligned to organizational growth and development. This will help for fulfilling the specific need and requirement in corporate offices or stores. Scheduling:The operation manager can consider both short term and intermediate schedule to ensure all essential resources. In order to satisfy the need or requirement of client. Usually, Woolworth’s enterpriserelies on the involvement of supplier for online e-commerce business (Tkachenko,Kuziorand Kwilinski,2019). The supplier can access the organization website to identify certain demand level and implementation of their shipping or delivery schedule as per requirement.Businessoperations management include automated shipping schedule which involves its fulfilment centre. Therefore, it provide better shipping service to seller. Inventory Management:Woolworth’scan perform the operation to maintain optimal inventory ordering and holding. In this way, organization will consider strategic decision area 7
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through finished the good inventory by using just-in-time approach. Another way,Woolworths holds other goods and ensure that maintain optimal inventory (Tkachenko,Kuziorand Kwilinski, 2019). Moreover, warehouse staff members are well-trained to increase speed of order fulfilment with the help of modern technologies. Maintenance:it emphasizes the stability as well as reliability of business processes. Woolworth’sinvolvedthespecialisedteamsforimprovingthetechnologicalassets.In additional, different workers are regularly trained to maintain human resource capacity and also satisfy the organizational need for e-commerce business. 8
Amazon.com will be performed the different operationsNorth America segment: this segment is mainly includes earning from retail sales of client products in thisway,large number of population subscription through website.: Design of goods and services:It is considered as important part for design entire businesss on the large poatinoutput which mainly coveredwith strategic decision area of operation. Generally, organization can address this concern primarily through modern technology(Jelassi andMartínez-López,2020).Inthisway,Amazoncanuseadvancedinformationand communication technique to ensure that online retailer efficient or convenient for targeting potential customers. Modern technologies are used by Amazon e-commerce operations to increase the efficiency. Process and capacity design: It is considered the important operation to optimise the productionactivities.Generally,Amazonwilltakeaneffectivestrategicdecision,which extensively applied the automation to streamline its current business processes (Tkachenko, Kuziorand Kwilinski,2019). in this way, itbecome easier for highlighting the importance of automation and other technologies in enhancing entire process of amazon in global marketplace. AWS segment:It is one of the most profitable segment, which mainly based on the Amazon business to business strategy. Through Job design and Human resource: HR development is the important part of Amazon e- commercebusiness.Thecurrentoperationistomaintainthecombinationofin-house employment process. Furthermore, it also established the coordination with third party agencies. Amazon’srecruitmentandselectingprocessarealignedtoorganizationalgrowthand development. This will help for fulfilling the specific need and requirement in corporate offices or stores. Scheduling:The operation managerof azmainly conscan consider both short term and intermediate schedule to ensure all essential resources. In order to satisfy the need or requirement of client.Amazon innovation and emerging market Usually, amazon relies on the involvement of supplier for online e-commerce business. The supplier can access the organization website to identify certain demand level and implementation of their shipping or delivery schedule as per requirement. Amazon operations management 9
includeautomatedshippingschedulewhichinvolvesitsfulfilmentcentre.Therefore,it provideprovidesbetter shipping service to seller. Inventory Management:Amazon can perform the operation to maintain optimal inventory ordering and holding. In this way, organization will consider strategic decision area through finished the good inventory by using just-in-time approach. Another way, Amazon holds other goods and ensure that maintain optimal inventory (Tkachenko,Kuziorand Kwilinski,2019). Moreover, warehouse staff members are well-trained to increase speed oforderfulfilmenting thr Sometimes,with the help of modern technologies. Maintenance:it emphasizes thestability as well asandreliability of business processes. Amazon.cominvolvedthespecialisedteamsforimprovingthetechnologicalassets.In additional, different workers are regularly trained to maintain human resourceness operation and functiocapacity and also satisfy the organizational need for e-commerce business. WhyistheArtificialIntelligenceimportantforAmazon.com(E-commerce)Woolworth’s companysurvival.survival? Artificial intelligenceAIcan beis a term that mainlydefineedas simulation of human intelligence in machine that are programmed to think like mimic and humans. It is considered as important term that may applied to any machine that exhibits traits associated with human thinking capabilities in term of learning and problem-solving(Tkachenko,Kuziorand Kwilinski, 2019). Artificial intelligence is becoming trends in current competitive marketplace. AI offers smart business solution to small aswell as large enterprises. Usually, AI technology has helped e-commerce to reach their greater heights.Another words,Moreover, AI has been revolution in context of mobile applications. it has become revolution within mobile application world. Artificial intelligenceplays important role withinWoolworth’sbusiness, which isis completely transformingthe business modelentire structure into new format. In order to establish strong position in marketplace.of different brand such as Amazon.com.Woolworth’sThe e- commercecan be used the modern technological advancement, which are being innovatedin the online industries (Jelassiand Martínez-López,2020). The integration of AI in e-commerce business which will be increasing marketing standards in marketplace. It became useful for 10
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creating more personalized experience by performing analysis of large data sets. Moreover, identifying the suitable pattern of consumer behavior. The artificial intelligence is important for e-commerce business for transforming the user experience towards online shopping. This will help for predicting the shopping pattern based on the product as well as service. In additional, AL enabled the digital assistant such as Google duplex platform(Jelassiand Martínez-López,2020). It helps for developing the capabilities and abilities of e-commerce business. Another way, AI also considered as important term in which the personalization in e-commerce. Through this,WoolworthsAmazoncan be gathered or collected large amount of data from each onlineusersuser. AI and machine learning applicable in e-commerce, which is deriving the important user insights from generated customer information or data(Tkachenko,Kuziorand Kwilinski,2019). For instance, AI enabled tool or platform where consideration of Boomtrain is able to analyse consumer data from various touch points such as websites, mobile applications, and emailcampaigns.Theseareconsideredtheimportantaspectsforperformingtheonline interactions. Sometimes, it enabled e-commerce business such asAmazonWoolworth’sto make appropriate product recommendations. However, itprovideprovidesthe consistency in user experience across all hardware devices. Artificial intelligence is also suitable for effective inventory management for maintaining high level of inventory process. It alwayssupportsupportsfor fulfilling the market demand with addingtoidlestock.That’swhy,Woolworth’senterprisehasfocusedontheinventory management that wasSometimes, inventory management wasrestricted intermcontextof stock levels, AI help for enabling the inventory management and able torecord data or information. Apart from that AI enabled smart solution in term ofe-commerceWoolworth’sbusiness. Woolworth’sIt is baseduses as AI technologies for increasing the visibility of different product as well as service in global marketplace.Differenton the modern technology so thatonline shoppersto wide range of itemcan attract towards goods and service through online mediumbut they did not even know about existence of current position in marketplace. For instance, AI based technology will support for e-commerce to increase the demand in marketplace. in this 11
way, large number of potentialcustomers are attracted towards better product as well as service. AI help for maintaining the performance and efficiency of business operations. Amazon e-commerceWoolworth’s enterprisebusinessuses Artificial Intelligence. AmazonWoolworth’scan use AI-drive technology around e-commerce business, the world-wide operations team has constantly refining its process and leveraging technology to determine, in real time where some order should be picked at same time. The primary vision ofteam membersWoolworth’sis to implementare considered computer vision system, which help for easily identifying the activities of potential consumers that analyse image to securely track or monitor the different activities. By using AI, Amazonhas transformed into fully automated shipping warehouse in current decade (Tkachenko,Kuziorand Kwilinski,2019). Basically, Woolworth’s business can use AI to detect underlying pattern on the basis of potential consumer behavior from specific products.It could be regular purchase of food item from e-commerceWoolworth’ssupermarket. Onthe other hand, it can easily track purchase of individual products with the help of inventory and sales database system. Machine learning also support for predicting the regular habit of customer towards store. ). In this way, amazon operates more than 175 centre, which was founded in 2003 as subsidiary ofamazon.com.it can be possible through automation which are applied the modern technologies within e-commerce business such as autonomous mobile robots, sophisticated control platform, language perception, machine learning, recognition and semantic. AmazonWoolworth’scanbeutilisedthe AI in order to identify various good and service. it anticipates potential client to purchase which then factors into where product available in stocked. Artificial intelligence and machine-learning technology are not confined with single enterprise segment(A Great Change in eCommerce, 2019). It applicable at everywhere, utilising across the overall business process through skilled teams.The new innovation of Amazon by using AI technology such as Alexa suite. It is based on the voice activated devices, available on the Amazon go stores.Moreover, ithas beenrecommendationsuggested to considerengine that cause “frequently bought together”. 12
However, Artificial intelligence technology is one of most critical element of its current business.Through this, it canWoolworth’scan use AI in term of delivery service for providing easily deliveredhave deliveredthe betterquality of good and service butitAIis fully dependent on fluid warehouse enterprise operations. Woolworth’scan use AI in term of. In context ofdecision engine and logicswhereas they can identify the, AI technologyusesaccurate data or informationin ordertoreduce distance the pods and also travel at specific time interval (Tkachenko,Kuziorand Kwilinski,2019).In this way, it will be increasing the entire performance and efficiency of enterprise that can possible throughAI,itcanbeestablishedinteractionbetweendifferentteammemberwhichare constantly monitorlogisticsoperationsSometime, the important decisions are constantly taken by team membersandalsorecord large amount of information. in additional,By using AI,AlWoolworth’swill support forhas alreadybuild thebuilding thestrong prediction on how they likelya pod may need to be accessed in futureto control or reduce waste while increasing speed. Eventually, employee will take specific item from pre- identified station. TheAI Technology provide thee-commerceWoolworth’sas competitive edge, helping and availableto fix the size, budget.Organizationcan use AI intoVariousdifferentshoppersare thatrapidlyare rapidlywaving good bye to impulse control on the software platform.it canIn order todrive e-commerce website for creating the innovation visual searchcapabilities and abilitiesfor consumers(Tkachenko,Kuziorand Kwilinski,2019).This can possible through AI when AmazonWthsuse them to examine theinterest or need of client.AI will help for shopper to identify complementary products whether size, brand, shape and fabric. It also maintaining the visual capabilities of such modern software are performed in better manner. When it is retargeting potential consumers but at least 33% of marketing leads are not followedbysalesteam.Atthattime,ithasbeenoverloadedwithunmanagedthe consumersconsumer’sdata, when it can be used AI to enhance a customer shopping experience. Well,WoolworthsAmazonis now using facial recognition to capture interest of client towards physical store. It means that identify customer spend a lot of time to particular product (Tkachenko,Kuziorand Kwilinski,2019). 13
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On a large scale, Woolworths can use AI technique for analysis thebehaviourof millions potential consumers.Itenabled the online supermarket to predict that how manyAustralian families use e-commerce website.In this way, it automatically optimising stock of food items. MoreoverIn additional,AI helpWoolworthscan use AIforanticipatingproviding the best deals, offers in term of goods and services.special offers on customers. New AIArtificial intelligencecanimplementwithinarmsE-commercewebsitetointeractwithpotential consumers.Inorder to record interest of particularproducts. But sometimes,it is quite enterprise with intelligence required to resolvechallengingsituationof business in context of lead generation. This will helpAt that time, AI will be used byWoolworth’sin prediction of marketing process and identifying the better way to represent or analysis data in proper manner.for predictivethemarketingbusinessandprovidethebettersolutionforsales,CRMand marketing.Woolworth’scan use AI to improveAI has beenprocess of datagenerated the new lead bycapturingthe accurate dataand provideaccurateorinformation(Tkachenko,Kuziorand Kwilinski,2019).Furthermore, it also used in theThepractical sales intelligence, which help for e can bedelivered efficientdat certainlevel of potential clientoutput. Without AI, it is difficult for controlling entire business activities. Artificial intelligence is one of primary driver ofWoolworth’s online enterprise that Amazon.comrise to their revenue into global marketplace. For Example: AWS is based on the cloud standard for organization to access similar kind of AI and other machine learning. It always supportsupportsfor offering the better services such as Alexa, Amazon Go. Conduct further research in the peer reviewed journal articles in the E-commerce business. According toJelassiand Martínez-López(2020)E-commerce refer to process of selling and buying the product or service through internet. Online shopping is one of most popular innovative in term of business growth and development. Generally, it can be performed the different activities such as selling.It will be directed at potential clients and other enterprise. JelassiandMartínez-López(2020)recently,e-commercebusinesscanbeArtificial intelligence in term of advanced visual search engine.It is considered as one of stimulating trends that help for user to discovernew product and service.Business to consumer (B2C) 14
involved the online sales of product or service.The primary vision is to directly establish the coordinationincrease the visibility of e-commerce site within online marketplacewith clients.in this way, it can develop asBusiness toBusinesscustomer, where client can directly access website to check availability of different through internet.(B2B) refer to online selling of wide range of product and service between different organizations. Canhotoand Clear(2020)said) saidthat Artificial intelligence to predict the large number of consumer willing to buy a new product and service.Amazon’sAI capabilities are designed to provide better customized recommendation to potential client. Generally,Amazon Woolworth’srecommendation engine can be driving 36% of its total sales and production. One of the most important areas whereAmazon.comWoolworth’s enterpriseapplied the continuous AI which is better way to understand need and requirement of customer. Sometimes, AI can help for resolving the queries regarding product andservice. The e-commerce company want tomake relevant recommendationuse AI technologies that always support for business in term of growth and development. It is becoming consider as important part for identifying the strength within online marketplacefor potential consumers. It is not considered as critical thing but always support for identifying specific demand of client. In recently said byWirtzand Müller(2019)AmazonWoolworthscanusebe usedAI and machine learning to analyse customer search queries. The system has been aimed to augment quality of search ononlineAmazon.complatform, which intended towards enhancing better shopping experience. Furthermore,WoolworthsAmazonused their conceptwill be implementing the conceptof artificial intelligencewithin business operations and functions. In order to increase the performance and efficiency.Byusing AI,to identify the best matches. Therefore,itis becoming helpful for analyzer toeeasier forpredictspredictthe activitiessuch asrelated the runningqueries offrom customercustomerqueries.. Ruanand et.al. (2019) argue that AI useful in e-commerce industry for reducing large number of returned product purchase through internet. For instance,Amazononline retaileris deploying AI capabilities to recommend right apparel size, shape along with their effective style. It can help for e-commerceAmazonbrand to minimize its return product policy and also improved repeat purchase process. AI-enabled the marketing that provide information about the 15
product as well as service to potential consumers. Various email marketing platform which make an AI user analysis based on their response.In order to aligned with demand of individual consumers.Furthermore, AI always supports for enabling the supply chain automation process to maintain E-commerce platforms. Itprovideprovidesthe better benefits, advantage such as enabling enterprise decision in context of market requirements, delivery schedules and vendors. Moreover,In additional,AmazonWoolworthsiswill beapplied the AIbasedanalytical tool or platform for E-commerce that provide the better benefits such as customer profits. Online sale analysis and business intelligence. 16
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CONCLUSION From above discussion, it has summarised about the concept of AI, uses as modern technology for improving entirebusiness capabilitiesand abilities.E-businessapplication referrefersto web-based technique that always support implementing in the business operation and function. In this report, it has described about theAmazon.comWoolworths, consider as e- commerce business. It can be identified the current operation ofamazonstore. Furthermore, it can be understanding the significance of Artificial intelligence for business survival. However, it is also conducting the further research through journals in the e-commerce business and use of AI. RECOMMENDATION Asperanalysis,ithasrecommendrecommendedtoimplementconceptofArtificial intelligence within E-commerce business. By using AI, it can be monitored or tracked the activities of customer when they can useAmazon websiteonline website of Woolworth brand in toorder toaccess, search product information. It has recommend thatWoolworth’suseMoreover, thesearch engineanalyses optimization concept for increasing the visibility among potential consumers.withAI help foridentifiidentifying theesuser’s preferencerelatedin context of goods and services.to the brands .Themoderntechnologyisnowgrowing,itmakemakesbettershopping experience.AI offers potential consumer more interactive as well as pleasant solution. It is very important for considered the Voice assistance for providing the impressive user experience in real time. Furthermore, it has been suggested to implement Machine learning, which hasbecomeconsider asimportanttechnologyfor increasingtheperformanceand efficiency of e-commerce. It allows for organization to predict what items will most likely to interest potential consumers. it also estimated thatperformance.Amazon recommendation to use engine drives of 30% of total sales. Moreover, AI enabled the applications with maintain smart 17
capabilities, which are attempting to resolve real world problem or issue.By using AI, E- commerce industry can be resolved the complex problem regarding potential consumer queriescommercert for increasing the search processes. Inorder to track or monitor activitiesaccordingly.ThesearchengineanalysisbyusingAI,identifiesuser’s preference related to the product as well as services. .It also supporting AI which offers a consistent personalized experience to the other users. 18
REFERENCES Book and Journals Bahja,M.,2020.NaturalLanguageProcessingApplicationsinBusiness.InE-Business. IntechOpen. Canhoto, A.I. and Clear, F., 2020. Artificial intelligence and machine learning as business tools: Aframeworkfordiagnosingvaluedestructionpotential.BusinessHorizons.63(2). pp.183-193. Jelassi, T. and Martínez-López, F.J., 2020. Strategic Trends for e-Business. InStrategies for e- Business(pp. 501-533). Springer.,Cham. Malapane, T.A., 2019, April. The Impact of Artificial Intelligence and Internet of Things in the Transformation of E-Business Sector. In2019 Systems and Information Engineering Design Symposium (SIEDS)(pp. 1-5). IEEE. Ruan, J. and et.al., 2019. An IoT-based E-business model of intelligent vegetable greenhouses and its key operations management issues.Neural Computing and Applications.,pp.1- 16. Tkachenko, V., Kuzior, A. and Kwilinski, A., 2019. Introduction of artificial intelligence tools into the training methods of entrepreneurship activities.Journal of Entrepreneurship Education.22(6). pp.1-10. Wirtz, B.W. and Müller, W.M., 2019. An integrated artificial intelligence framework for public management.Public Management Review.21(7). pp.1076-1100. Online AGreatChangeineCommerce,2019.[online]Availablethrough:< https://towardsdatascience.com/how-does-ai-is-bringing-a-great-change-in-ecommerce- aafcdb7425cf?gi=5dc51e847b2b> 19