E-Commerce Risk Analysis : Amazon Assignment 2022

Running head: E-COMMERCE RISK ANALYSIS-AMAZON
E-Commerce Risk Analysis: AMAZON
Name of the Student
Name of the University
Author Note

E-COMMERCE RISK ANALYSIS: AMAZON1
Table of Contents
Introduction....................................................................................................................2
Company background: Amazon.....................................................................................2
Business profile..............................................................................................................2
Overview of Amazon’s e-commerce activities..............................................................4
Need of cyber security in Amazon.................................................................................5
Identified risks and potential impact..............................................................................6
Conclusion......................................................................................................................9
Reference......................................................................................................................10
Appendix......................................................................................................................12

E-COMMERCE RISK ANALYSIS: AMAZON2
Introduction
The significance of risk analysis in an organization is huge that supports the company
in analyzing their potential threat factors and risks in the operating environment. With
development of the technology and e-commerce, viability of data and cyber security needs
have increased. Hence, in order to analyze the risks associated with the company in operating
in the e-commerce field, Amazon has been considered to develop the risk assessment report.
This report focuses on briefing a company overview of Amazon and the products and
services it is dealing with and then analyze the potential risks based on their performance in
the world market.
Company background: Amazon
Amazon is an on-line e-commerce platform where number of marketers, buyers and
sellers trade products for money. The company was founded in Seattle, Washington by Jeff
Bezos in the year 1994. The industrial section it operates in are cloud computing, artificial
intelligence, e-commerce, consumer electronics and digital products (Amazon.com. 2019).
The company have secured a position in the market with innovation in technology at a mass
scale. Amazon is considered to be the world’s largest site of e-commerce, biggest player at
the artificial intelligence assistance and cloud computing aspect as per market capitalization
and revenue records (Chou, 2015).
Business profile
Amazon.com, Inc.
Headquarters: 410 Terry Ave N Seattle, Washington
Key personnel: Jeffrey P. Bezos (CEO)
Jeffrey A. Wilke (CEO-WC)
Andy Donkin (GH)
Douglas Gurr (OH)

E-COMMERCE RISK ANALYSIS: AMAZON3
Kelly Hartman (GH-AWS)
Primary business
activities:
Digital distribution
E-commerce
Cloud computing
Consumer electronics
Artificial intelligence
Locations: Worldwide
Major products &
Services:
Amazon Echo
Amazon Fire TV
Amazon Kindle
Amazon Fire
Amazon Fire OS
Amazon.com
Amazon Alexa
Amazon Prime
Prime Videos
App-store
Major competitors: Walmart
Costco Wholesale
Alibaba.com
Alphabet
Stock information: Recent price: 1943.50
52-week high: 2050.50
52-week low: 1307.00
Avg. Vol (mil): 3.91
Market value (mil): 959,866.70
EPS: 23.96
Price/Sales: 3.87
Price/Earnings: 80.59
Price/Book: 18.09
Beta: 1.59
Recent financial
performance:
Key Ratios Company Industry
Net Profit Margin 5.06 5.39