Investigate and design E-business

Running Head: E-Business 1
Investigate and design E-business

E-Business 2
Contents
Ans. 1: Selected Australian Retailer................................................................................................3
Ans. 2: Key features of online shops...............................................................................................3
Ans. 3: E-business model................................................................................................................4
Ans. 4: Features not liked by customers..........................................................................................4
Ans. 5: Online retail marketing methods.........................................................................................5
Ans. 6: Newer Online technologies.................................................................................................5
Ans. 7: Success of Myers.................................................................................................................6
Ans. 8: Similar retailer in Australia.................................................................................................6
References........................................................................................................................................8

E-Business 3
Ans. 1: Selected Australian Retailer
This report focuses on investigating and designing e-business solution for a retail
company operating in Australian market. For the discussion, famous retail company Myers is
selected. The company is operating for over more than 100 years in Australia and provides
fashion and lifestyle products to the customers. It is considered as the largest departmental stores
in the whole sub-continent of Australia. The company plays an important role in the life of
Australians as it provides memorable and ever changing retail experience. The company has
around 66 stores in all over the country that is accompanied by well-recognized brand and
managed by well developed mobile, digital and online platforms. This combination provides
leading Omni-channel experience to the customers so that they can become loyal for the
company. The company provides eleven categories of the products including women’s wear,
men’s wear, kid’s wear, youth apparel, electric goods, cosmetic beauty, footwear, handbags and
accessories, toys and general merchandisers (Myer Pty Ltd, 2018).
Ans. 2: Key features of online shops
The chosen key features of online shop of Myer’s website are discussed below:
Detailed product description-
The online products have detailed product description that takes the place of a sales
person. They describe the product with the appealing content that attracts the customers to buy
that particular product. With the creative description of the products features, they also include
important details and facts like size dimensions, expiration dates, manufacture dates and weight
(O'Guinn, Allen & Semenik, 2011).
Variety of payment gateways-
Based on the products, the online shops provide various options for payment methods.
Before setting the options, company understands its customers and their convenience with the
payment methods. The online shops make the transactions easy for their customers. They have
customers’ preferred payment methods so that customer can have unique shopping experience by
online shopping (Xiang & Gretzel, 2010).