Feasibility of E-Business Strategy for Gardening Beauty

This paper evaluates the relevance of implementing an e-business strategy for Gardening Beauty, a local flower supplier. It discusses the advantages and challenges of using e-commerce, research methodology, and main changes expected in the organization. The feasibility of the outlined plan is also examined.

Running head: E-BUSINESS
E-BUSINESS
Name of the Student:
Name of the University:
Author Note:

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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................3
Research methodology...........................................................................................................3
Challenges in the business:....................................................................................................5
Feasibility of outlined plan:...................................................................................................7
Main changes expected in the organization to implement the strategy:................................8
Achievement through the implementation plan.....................................................................9
Achievement for the change;.................................................................................................9
Benefits of the ecommerce system:......................................................................................10
Challenges............................................................................................................................11
Conclusion............................................................................................................................11
References................................................................................................................................13

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Introduction
The digitization of the business will help to increase the flexibility of the business.
The digitization of the business can be done through the implementation of the e-commerce
in the organization (Hasselbring & Steinacker, 2017). It has been seen that there are certain
advantages of using the e-commerce website for the business. The market segmentation can
be done in a proper way through the use of the e-commerce system.
In this context, it can be said that the use of digitization can turn the small business
farm to expand the business. One of such firm is a flower supplier farm in London run by a
group of local people. The activities and the business functionalities of this organization is
limited to the locality (Hoogveld & Koster, 2016). The name of the organization is Gardening
Beauty. The services provided by this organization includes parcelling the flowers according
to the orders. Sometime the organization also provides personalized and customized message
cards on the basis of the requirements of the client.
Gardening Beauty is thinking to expand the business outside the locality. The
organization is a well-known shop in the locality for providing good service. This reputation
will be able expand the business of the organization. However, it has been seen that for the
expansion of the business certain measures are needed to be taken (Gonçalves et al., 2016).
The organization, in this context, chose to adopt the e-commerce business technology for the
expansion of the business (Subramanian et al., 2017). It has been seen that the organization
does not have the existing e-commerce system. In this case certain technical and non-
technical modifications are needed to be made for the Gardening Beauty.
The main objective of this paper is to evaluate the relevance of the e-business strategy
for the Gardening Beauty. In this context, the main changes those are needed to be expected

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in this context can be discussed in a proper way. Apart from that the planning of the
implementation is needed to be done so that it can be indicate the feasibility of the planning.
Moreover the benefits can be implemented through the use of the e-commerce business
system for Gardening Beauty.
Discussion
Gardening Beauty is a local flower supplier that supplies the customized flower to the
consumers. Apart from that the organization also provides customized messages along with
the flowers on the basis of the requirements of the client. There is no existing e-business
scheme in the organization (Kumar et al., 2016). However, for the implementation of the e-
commerce website for the organization, there is a need for certain implementations and
changes.
In this context, the main question regarding this implementation is regarding the advantages
and challenges of using the e-commerce system in Gardening Beauty (Zeng et al., 2017).
Apart from that there is a need to find out the relevance of using the e-commerce system in
this organization.
Research methodology
The research methodology will define the significance of the implemented system in
the organization. It has been seen that the implemented system in the organization is needed
to be relevant in the basis of the requirements of the organization (Wang, Wang &
Liu,2016). In order to do this the advantages and the disadvantages of the e-commerce system
in the business aspects for the Gardening Beauty.
The research methodology in this case is exploratory in nature. Justification for
choosing the exploratory research methodology is that it will be helpful to research in depth
of the research topic.

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At first the relevance of implementing e-commerce in the organization is needed to be
evaluated. Some of the advantages of using the e-commerce system for Gardening Beauty
are-
 Expansion of the business: It has been seen that the expansion of the business can
happen through the use of e-commerce system. Gardening Beauty is now doing the
business in the locality (Kabango & Asa, 2015). However, through the
implementation of the system this organization can showcase their products to the
consumers outside the society. It can be said that through the implementation of the e-
commerce system the organization can get much more exposed to the consumers.
Apart from that finding the greater exposer to the consumers in the organization, will
help the business organization to get much benefits in terms of profit and revenue.
 Flexibility in the business: With the implementation of the e-commerce in the
business, Gardening Beauty can bring the flexibility in the business processing
system. Through this system the organization can make present the products to the
large base of the consumer. Apart from that the online products can be seen by the
consumers at any time of the day (Turban et al., 2017). Apart from that the clients can
order the product at any time of the day. Apart from that the payment can be done for
both online and offline mode. All these system brings the flexibility in maintaining
the business.
 Maintaining the overhead cost: The proper maintaining of the overhead cost can be
done through the implementation of the e-commerce system. Through the
implementation of the system, the organization does not have to arrange the products
in the shop (Sila, 2015). The image of the product can be shown to the e-commerce
website. This will help the organization to mitigate the overhead cost for running the

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business. Apart from that the customer care service can be improved through this
implementation.
 Maintaining the manageability: It has been seen that with the expansion of the
business, the data and information for the organization are needed to be managed in a
proper way. After the implementation of the e-commerce system in the organization
the data and information regarding the consumers can be managed in a proper way.
Apart from that the manageability of the data and information will be helpful for the
proper analysis of the business statistics and business growth in the organization
(Vysotska, Chyrun & Chyrun, 2016). Apart from that the transactions details van also
be managed through the implementation of the system.
 Improvement of the customer service: The improvement of the customer service can
be done through the implementation for the e-commerce system in the organization. It
has been seen that consumers can buy the products from the Gardening Beauty
making the payment in both online and offline mode (Valmohammadi and Dashti
2016). Apart from that the online payment method is needed to be secured so that the
transaction can be done through the organized process.
 Proper marketing: With the implementation of the e-commerce system in the
organization, there is a chance of using the digital marketing for the Gardening
Beauty. Through the digital marketing system, Gardening Beauty can showcase their
products through different digital media platform and the social media platform
(DeLone, & McLean, 2016). This will help the organization to showcase the products
to the large number of consumers from the different parts of the country in a small
time span. Maintaining the digital marketing along with the traditional marketing will
help the organization to achieve the target market.

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Challenges in the business:
While there are different advantages of doing the business through the
implementation of the e-commerce and the expansion of the business can be done through
this system, there are some issues and challenges associated with the adaptation of the e-
commerce system in the organization (Koutrouli & Tsalgatidou, 2016). Some of the
challenges regarding the implementation of the e-commerce system in the organization are-
 Security challenges: While the implementation of the e-commerce in the organization,
there is a chance that the system may be vulnerable to certain kinds of security threats.
In most of the cases, those threats can be of external threats (Ahmadi, Nilashi &
Ibrahim, 2015). The threats can be the attacks of ransom ware and other malwares in
the cyber space. Moreover, through the security vulnerability the intruders can breach
the data from payment transaction gateway (Kasemsap, 2016). Apart from that in the
e-commerce system the data are stored in a proper way those are related to the
organization as well as the consumers of this company. In this case the breaching of
the data can become a threat for both the Gardening Beauty and its consumers.
 Lack of technical experts: Another problem that can be faced by the organization
while the implementation for the e-commerce for the expansion of the business is that
the lack of technical experts in the organization. It has been seen that there is no
existing e-commerce system in the organization. In this case, it can be assumed that
the organization may not have the technical experts as there is no use of technology in
the current business process (Ljungholm, 2016). In this situation, it may become
problematic for the organization to implement a technology driven system for the
implementation of the business. Apart from that it has been seen that in order to
implement the e-business, the organization has to recruit the technical experts for
managing of the e-business process of the organization.

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 Maintenance problem: It has been seen with the implementation of the e-commerce
system, there is a chance that the maintenance of the e-commerce website may not be
done in a proper way. Apart from that there will be unavailability of the services in
the organization (Saleem et al., 2019). In this case, the lack of server availability may
become a problem for the availability of the resources through website. In this
situation it can be said that there is a need for maintaining the both internal and
external resources of the organization.
 Dependency on the internet connectivity: Another challenge regarding the doing
business through the e-commerce website is that the service is much dependent on the
internet connectivity. It can be said that if there is no internet connectivity, the
resources of the website may not be accessed and that will eventually interrupt the
service.
Feasibility of outlined plan:
The feasibility of the outlined plan indicates that there are need of certain
modifications and improvisation for the development of the e-commerce system in the
organization. The advantages and the possible problems associated with the e-commerce
implementation for the Gardening beauty has been described in a proper way (Akter &
Wamba, 2016). From this it can be said that there is a need for following the certain steps for
the proper implementation of the e-business for the Gardening Beauty. Through this it can be
said that the system will become feasible and will deliver the proper outcome for the
organization. Those steps are-
 Analysis of the requirements: Before the implementation of the overall system, there
is a need for the analysis of the requirements regarding the implementation of the e-
commerce system in the organization. In this context, the analysis of the requirements
will be based on the required functionality of the e-business system at Gardening

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Beauty. The analysis and the documentation for the requirements will be helpful for
the proper development of e-business system for this organization.
 Analysis of the market: In order to understand the market condition and determining
the position of this business organization the analysis of the market is important. In
this context the internal and external analysis of the organization can be done. The
analysis of the requirements can be done on the basis of the result gained from the
external analysis.
Main changes expected in the organization to implement the strategy:
There are some changes needed to be implemented for the development of the e-
commerce strategy. It has been seen that technical infrastructure is needed to be implemented
in a proper way for the delivery of the proper e-commerce system. In this case, it has been
seen the implementation of the e-commerce system needs advanced technology. Some of the
advancement those are needed to be made in this context are-
 Development of the cloud storage: The development of the cloud storage can be done
for the implementation of the e-commerce system. In this case, the storage in the
cloud will develop the flexibility in the organization. Apart from that the security of
the overall system will be enhanced automatically (Sin et al., 2016). There are certain
advantages of using the cloud system as it will mitigate the overhead cost of the
organization. In this case, the revenue of the organization can be increased
significantly.
 Maintain the server of the system: For the implementation of the e-commerce system,
there is a need for the setting up the servers in a proper way. Apart from that
maintaining the server is important for the development of the e-commerce system.
The maintenance of the server will indicate that all the resources are available to the
users of the organization.

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 Giving proper training to the employees: The proper training to the employees in the
organization is needed to be done so that the employees in the organization can handle
the system in a proper way. It has been seen that the employees in the Gardening
Beauty are not aware about doing business through the implementation of the e-
commerce system in the organization. On this context, the employees are needed to be
trained by the professional appointed by the company so that the handling of the
system can be dine in a proper way.
 Change in the business process: The changes in the business process is needed to be
done as the business though the e-commerce system will be different from the
conventional way of treading. In the traditional way for the development of the
business, the buying and the selling process is direct between the consumers and the
Gardening Beauty. Apart from that, there buying process is done through the cash
payment. However in the e-commerce system, the payment can be made through
both online and offline mode. It is the responsibility of the organization to make the
secured payment gateway for the online transaction of the money.
Achievement through the implementation plan
The achievement of the implementation plan can be done through the proper
planning. In this situation, it can be said that , proper planning will be helpful for the
development of the project and will deliver the right outcome (Cui & Pan, 2015). In order to
achieve the right platform for the e-commerce system, the selection of the right technology is
needed to be selected by the project manager. Apart from that the communication between
the members of the project team is needed to be done in a proper way.
During the planning of the implementation, it is important to maintain proper
communication plan so that the chances of the scope creep can be mitigated in the project.

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Mitigation of the scope creep in the project will be helpful to maintain the budget and the cost
for the implementation.
Achievement for the change;
The changes through the e-commerce system is possible through the changes in the
business process. In the traditional buying and the selling process, the consumers aware about
the Gardening Beauty can go to the shop for buying the flowers. The payment in this case is
done through the cash payment (Aulkemeier et al., 2016). On the other hand, in the e-
commerce system, the consumers are made aware about the products manufactured by
Gardening Beauty through the digital platform. In this case, the organization is exposed to the
large number of consumer base. The interested consumers can see the products through the
online buying portal of the company. They can select and choose the items and can make
payment through the online transaction. The product will deliver to the consumers by the
organization. In this case, it can be said in the e-commerce business it is the responsibility of
the organization to deliver the products to the consumers.
Benefits of the ecommerce system:
After the achievement of the e-commerce system, Gardening Beauty can showcase
their products to the large number of the consumers. Apart from that the organization can
expand the business on the basis of the consumer’s feedback. In the proposed e-commerce
system by the organization, there will be a functionality that will make the consumers to give
the feedback about the quality of the product (Wang et al., 2016). Apart from that the
consumers can give the ideas regarding the improvement of the overall process. This will
help the Gardening Beauty to improve the service and brig the innovation in the service.
Apart from the improvement of the service, marketing for this organization can be
improved through the implementation of the e-commerce organization. The company can

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include the digital marketing techniques. Apart from that the security of overall business
process can be enhanced through this system.
The type of the e-commerce business, Gardening Beauty is going to adopt is the
business to consumer type of the e-commerce system. In this model, the business
organization is directly selling the products to the consumers through the e-commerce
environment (Keyes,2016). This will help the organization to mitigate the cost for
maintaining and running the business of the organization. Apart from that the e-commerce
system will help to increase the consumer satisfaction as the consumers can get the feedback
regarding the services and the products of the organization.
Challenges
There are certain challenges regarding the use of the e-commerce for the Gardening
Beauty. It has been seen that with the implementation of the e-commerce system, there can be
security threat for the overall system. The possible threats for the proposed e-commerce
system are threats from the external sources and the threats from the internal sources. The
threats from the external resources are attacks by ransomeware or the attacks through the
DDOS. In order to prevent these types of attacks, there are certain steps those can be taken.
Gardening Beauty needs t implement the system with then proper anti-virus software. Apart
from that, the security protocol is needed to be maintained while the implementation for the
e-commerce system. The data will be stored in the cloud, in this case, the safety and the
security of the cloud storage is needed to be done in a proper way.
Conclusion
The discussion is regarding the justification of using the e-commerce system in the
Gardening Beauty. It has been seen that there is no existing e-commerce system in the
organization. In this case, there are certain things those are needed to be considered like the

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security implementations and the processing of the system in a proper way. In order to do this
the proper implementation plan is needed to be maintained. Before the execution and the
planning of the project the challenges and the advantages of using the e-commerce system in
this organization is evaluated. The mitigation plan is needed to be done in order to mitigate
the security threats of the system. Apart from that the indulgent of the technical experts are
needed to be recruited by the organization so that the maintenance and the implementation of
the system is done in a proper way.

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