Research on E-business and Mobile Business for Desklib

Personal Research Journal 1
Date of
research
activity
Description of research
activity
Student(s)
Involved
Resources Used Time on
Activity
30th
September,
2018
Identifying the various benefits
that the business will gain from
adopting the online presence.
Secondly, to determine the
challenges that the business my
face by implementing E-
business.
Chen, L. and Wang, J. (2018). Business Strategy, Compensation
Policy and Innovation Performance: A Behavioral
Perspective. Compensation & Benefits Review, p.42.
Nicolau, C. (2010). Sources, Methods and Techniques – Tools
Used by Business Intelligence in the Present Context of the
Economy Based on Knowledge. SSRN Electronic Journal.
3 hours
1st October,
2018 Identification of different
models of E-business,
recommending a model that
will best suit the business, and
justifying the model.
Adhikari, B. (2011). Innovation: Tools to Create Competitive
Advantage for Business. SSRN Electronic Journal.
Brodzinski, J., Crable, E., Ariyachandra, T. and Frolick, M.
(2013). Mobile Business Intelligence. International Journal of
Business Intelligence Research, 4(2), pp.54-66.
5 hours
3rd October,
2018 Investigating the E-commerce
tools that the business can
employ in communicating and
connecting with the consumers.
Additionally, the research
extended to identifying the
various tools of measuring the
success of E-business.
Sahni, N., Wheeler, S. and Chintagunta, P. (2018). Personalization
in Email Marketing: The Role of Noninformative Advertising
Content. Marketing Science, 37(2), pp.236-258.
Zhao, Z. and Balagué, C. (2015). Designing branded mobile apps:
Fundamentals and recommendations. Business Horizons, 58(3),
pp.305-315.
3 hours
5th October,
2018 Investigating the benefits and
the opportunities that the
business will gain from
implementing Mobile Business.
Also, investigation of the
challenges associated with M-
Kaplan, A. (2012). If you love something, let it go mobile: Mobile
marketing and mobile social media 4x4. Business Horizons, 55(2),
pp.129-139.
5 hours