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international Business Analysis- Doc

   

Added on  2021-04-24

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RUNNING HEAD: INTERNATIONAL BUSINESS1Belch, G. E., Belch, M. A., Kerr, G. F., & Powell, I. (2014).Advertising: An integrated marketing communication perspective. McGraw-Hill Education. <http://202.74.245.22:8080/xmlui/bitstream/handle/123456789/54/Advertising%20and%20Promotion%206th%20ed.%20Belch.pdf?sequence=2 >Blakeman, R. (2015).Advertising campaign design: Just the essentials. Routledge.<https://books.google.co.in/books?id=m-1DDwAAQBAJ&printsec=frontcover&dq=Blakeman,+R.+(2015).+Advertising+campaign+design:+Just+the+essentials.+Routledge.&hl=en&sa=X&ved=0ahUKEwjzmbncrpjaAhUIQ48KHTlzDOAQ6AEIKjAB#v=onepage&q&f=false >Brown, G., Chalip, L., Jago, L., & Mules, T. (2004). Developing brand Australia: examining the role of events.Destination branding: Creating the unique destination proposition,2, 279-305. <https://www.researchgate.net/profile/David_Gertner/publication/233497710_Country_as_Brand_Product_and_Beyond_A_Place_Marketing_and_Brand_Management_Perspective/links/53d933590cf2631430c3b208/Country-as-Brand-Product-and-Beyond-A-Place-Marketing-and-Brand-Management-Perspective.pdf >Draganska, M., Hartmann, W. R., & Stanglein, G. (2014). Internet versus television advertising: A brand-building comparison.Journal of Marketing Research,51(5), 578-590.<http://journals.ama.org/doi/pdf/10.1509/jmr.13.0124 >Girls make a move (2018). (Online). Retrieved from: https://campaigns.health.gov.au/girlsmove (Accessed on: 26 March 2018)Harris, R., Griffin, T., & Williams, P. (Eds.). (2002).Sustainable tourism: a global perspective. Routledge.<https://books.google.co.in/books?id=3j-KkAp8WVgC&printsec=frontcover&dq=Sustainable+tourism:+a+global+perspective.+Routledge.&hl=en&sa=X&ved=0ahUKEwi98IDxr5jaAhXFQ48KHUd5Be4Q6AEIKzAB#v=onepage&q=Sustainable%20tourism%3A%20a%20global%20perspective.%20Routledge.&f=false >
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