E-Business Prototype Website Design and Implementation for an Online Clothing Store 'Dress Up'

PART 1: E-business website prototype 4 1.1 Challenges encountered in designing website 4 1.2 Explanation of the utilized resources 5 PART 2: Report 6 2.1 Introduction 6 2.2 Background 7 2.3 Discussion of the proposed solution 7 2.3.1 E-business models 7 2.3.2 E-business marketing 9 2.3.3 E-business infrastructure 11 2.3.4 E-business payment system 12 2.3.5 E-business legal, security, privacy and other issues 13 2.3.6 E-business benefits 14 2.4 Conclusion

Running head: E-BUSINESS PROTOTYPE REPORT
Assessment 3: E-business Prototype Website Solution
Name of the Student
Name of the University
Author’s Note

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E-BUSINESS PROTOTYPE REPORT
Executive Summary
The paper mainly reflects on the design and implementation of e-commerce website for an
online clothing store “Dress Up”. It is found that due to implementation of ecommerce
website, the organization will be able to expand the business of the organization by targeting
the customers globally. In this paper, number of e-commerce strategies as well as models are
utilized. Additionally, the paper also discusses the benefits that are associated with e-
commerce business. It is found that in spite of the advantages the e-commerce business also
faces lot of privacy and security issues. Additionally, the paper also provides number of
recommendations for mitigating the issues and challenges that are related with e-commerce
business.

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Table of Contents
PART 1: E-business website prototype......................................................................................4
1.1 Challenges encountered in designing website..................................................................4
1.2 Explanation of the utilized resources...............................................................................5
PART 2: Report..........................................................................................................................6
2.1 Introduction......................................................................................................................6
2.2 Background..................................................................................................................7
2.3 Discussion of the proposed solution................................................................................7
2.3.1 E-business models.....................................................................................................7
2.3.2 E-business marketing................................................................................................9
2.3.3 E-business infrastructure.........................................................................................11
2.3.4 E-business payment system.....................................................................................12
2.3.5 E-business legal, security, privacy and other issues...............................................13
2.3.6 E-business benefits..................................................................................................14
2.4 Conclusion and Recommendations................................................................................15
References................................................................................................................................17

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PART 1: E-business website prototype
Website Link - https://s727189.wixsite.com/dressup
1.1 Challenges encountered in designing website
The challenges or issues that are encountered during the E-business website are
elaborated below:
Navigational structure: The website designers encounter problems in providing
proper navigation facility within the website, which generally creates negative, impact on the
website usability (Turban et al. 2018). Thus, for avoiding the issues and challenges that are
related with navigation, it is quite essential for the designers to design the website with proper
facility of navigation.
Website accessibility: The website designers mainly designs website that can be
accessible by all the people in irrespective of their culture, religion caste, gender. However,
the major problem that the website designers face is in increasing the accessibility of the
website (Bilgihan et al. 2014). It is very much essential for the designers to take appropriate
steps while designing so that the people can access the website including all its functionalities
as well as features.
Compatibility with browsers: The introduction of different browsers have created
challenges for the website designers as it is quite challenging for them to design a website,
which is compatible in all the different browsers that are being introduced. Additionally, in
order to avoid any type of major challenges it is essential to undertake website testing.
Content position: The website designer encounters another major issue in keeping
the website content in proper position so that it can readable by the viewers (Bilgihan et al.

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2014). It is quite necessary for the designer to take appropriate while positioning the content
so that it will be placed in properly.
1.2 Explanation of the utilized resources
The resources that are used in order to design the e-business prototype website are
listed below:
Determine the need of the organization: For designing the e-business website, it is
quite important to determine the need of the organization (Cui and Pan 2015). If the need of
the organization can be determined then it would be quite easy for the designers to design the
website that generally integrates with the objectives of the organization.
Article review: Article review is generally conducted for collecting information
about the various e-business models as well as strategies that are very much necessary for
designing the website. It is found that utilization of proper models and strategies of e-
business is helpful in mitigating the issues that the designers generally encounters while
meeting the demands of the customers.
Information gathering from videos: Information related with the techniques of website
design can be easily collected from the online videos. Number of videos is present online that
reflects the procedure of designing website accurately as well as in a very much short time.
The ideas from the online videos can be taken in designing the website (Cui et al. 2017).
Meeting people associated with the organization: The people who are mainly
associated with the organization can be able to provide proper information about the need of
website design. They can provide important information about the requirements of the
organization so that the need of the organization in context to e-business can be easily

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determined. By gathering information, the e-business website for the organization “Dress
Up” can easily be designed.
PART 2: Report
2.1 Introduction
The paper reflects on a clothing store named “Dress Up” that engages in selling all
types of clothes including dresses, trousers, shirts, swim suits and more. The main aim of the
clothing store is to target more number of audience and for this the clothing store decided to
develop an e-business website so that they can sell clothes online and can be able to reach
more number of customers. The paper reflects on the importance of e- business marketing,
models, infrastructure as well as e-business payment system. Additionally, the paper also
illustrates the legal, security, privacy and other challenges that are associated with e-business
website.
Objective
The objectives of this report are elaborated below:
 To reflect the significance of e-business models and e-business marketing
strategies
 To deliver information about the software and hardware tools that are required for
designing the website
 To illustrate the legal, security, privacy and other challenges that are associated
with e-business website.
Scope
The following points are included within the project scope:

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 Proper illustration about e-business model
 Description about e-commerce benefits
 Illustration about e-business related infrastructure
 Description about marketing strategies that are associated e-business
2.2 Background
The clothing store “Dress Up” engages in selling different types clothes offline.
However, the due to the market competition it becomes quite difficult for the clothing store to
exist in the market. In order to overcome this problem, the head of the store wants to
transform their business online with the implementation of website. With the implementation
of website, the store can be able to target more number of customers and can be able to reach
to its clients quite easily. It is found that for implementing the website effectively, the
clothing store utilizes number of models and strategies that are related with e-business o that
they gain proper amount of benefit from the business.
2.3 Discussion of the proposed solution
2.3.1 E-business models
The different e-business models are illustrated below:
Business to customer: The e-business model f B2C helps in selling products as well
as services directly to the customers. In this type of e-business model, the e-business
generally have one identity due to which it generally assists in offering number of services as
well as products to the customers of the organization (Cherif and Grant 2014). In business to
customer model, the revenue is mainly achieved either through sales o through various types
of processing fees. The websites that uses B2C e-business models generally engages in
selling their products onsite. The customers who order for the product and can get
conformation mail about the products or services that is offered by the organization.

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Business to business: The e-business models of business-to-business mainly include
those organizations that mainly uses internet in order to undertake transactions. The Business
to business e-business model mainly accounts for about 92% of all the business that deals
with electronic commerce (Kurucz et al. 2017). It mainly involves sellers that help in
offering various types of products as well as services to the customers. B2B transactions are
mainly found to be multifaceted as it mainly involves number of transactions at each of the
stage of supply chain.
Consumer to business: C2B is found as the unique type of e-business model in
which the customers can be able to create proper demand as well as values for different types
of products. Reverse auctions are considered common in C2B model as the transactions are
mainly driven with the help of the consumers and they can be able to offer prices according
to the model of e-business (Brea‐Solís, Casadesus‐Masanell and Grifell‐Tatje 2015). The
website that uses C2B model assists in allowing the consumers to bid so that they can able to
give their own prices as per the products.
Consumer to consumer: In the consumer to consumer business models, the
consumers are given the opportunity to behave as both buyers and sellers in the online
market as it is generally facilitated by a third party. The consumer generally helps in bringing
both buyers as well sellers in order to conduct the business properly (Carayannis, Sindakis .
and Walter 2015). The website, which uses C2C mode generally, engages in selling
residential properties as well as cars. Either the consumers can be charged for their services
or not however the other consumer can be able to opt between various options in order to buy
products.

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Business to government: The governmental websites that engages in trading as well
as exchanging information mainly utilizes business to government model of e-business. It is
identified that this type of website can be properly credited with the help of the government
by providing proper medium of business for submitting the application to the government.
Government to business: The government uses Government to business model in
order to approach different business organizations. This type of website generally helps in
supporting auctions, tenders as well as functionalities of application submission.
2.3.2 E-business marketing
The e- marketing for the store “Dress-Up” can be done by utilizing steps that are
illustrated below:
Content marketing: Content marketing is one of the steps that mainly help in
producing blogs, articles, photos that should be appealed by the various audiences. The main
reason due to which content marketing is performed is for attracting large number of website
audiences (Gregory, Ngo and Karavdic 2017). Proper content strategy for marketing is quite
essential to understanding the requirement of targeting audiences and their interest.
Mailing list: The most powerful tool f marketing is e-mail marketing that is quite
useful in increasing the sales of the organization. It is quite essential to utilize proper email
marketing plan so that it can be used for promoting number of products as well as articles. It
is quite essential to use proper strategies of e-mail marketing so that it can be useful in
enhancing the sales of the clothing store “Dress Up”.
Social media: It is found that social media generally assists in creating positive
impact on the sales and therefore it very much essential to use social media for marketing
different products. The social media helps in promoting the brand of the company as well as

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assists in targeting more number of customers (Sabuhungu et al. 2015). The clothing store
“Dress Up” must utilize proper platform of social media like Pinterest and Facebook for
marketing their products.
Advertisement: In order to target clients it is very much essential to opt for the
option of paid advertisement. Paid advertisements can be considered as the audience targeted
ads that help in giving proper information about the stores and the products (Sheikh, Shahzad
and Ishaq 2017). With the help of the proper ads, the customers can able to get proper
information about the store and its products so that the customers can reach to the
organization online and thus the sales of the store will grow.
Search engine optimization: this method is generally one of the manual methods that
generally help in optimization of e-commerce website. It is quite necessary to ensure by the
“Dress Up” that their website must be updated on a regular basis in order to provide proper
and effective user experience to the customers of the organization.
Optimizing website layout: After the website is launched, it is quite essential to
check the website layout for making sure for ensuring that the layout of the website is proper
and it will generally attract the customers for purchasing products thus helps in enhancing the
sales of the organization (Gregory, Ngo and Karavdic 2017).
Launching stores on different platform: It is quite essential to customize the user
experience of the website in order to cater various requirements as well a demands of the
audiences who generally visits the website (Soto-Acosta, Popa and Palacios-Marques 2016).
If proper effort of outreach is generally provided the it will assists in addressing prospects by
name, by sharing videos as well as pictures in order to promote brand as well as products of
the company.

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2.3.3 E-business infrastructure
The infrastructure of the e-business generally refers to the combination of servers as
well as hardware within the organization. Network is used in order to create proper linkage
between the software and hardware applications so that proper services as well as products
can easily be delivered with the help of e-business (Popa, Soto-Acosta and Loukis 2016). It
is found that the infrastructure that is related with e-business mainly includes software,
hardware as well as network. The infrastructure model of e-business mainly includes the
following:
Infrastructure: It manly includes the networks as well as external infrastructure.
Storage: The storage includes memory as well as various components of hardware.
Processing: It generally includes the logic as well as computation that is generally
provided by the computer.
Application: It is mainly considered as data that is mainly processed with the help of
application into proper effective information.
Intelligence: It is includes various types of computer-based logic that generally
assists in transforming the information into proper knowledge (Gerow et al. 2014).
It is found that that the e-business infrastructure mainly includes the following:
Hardware: Proper hardware are needed in order to design the website effectively. In
order to design the e-commerce website for the clothing store, the hardware that are required
mainly include hard disk, computer, USB keyboard, and more.
Software: The website is mainly designed in an online tool named Wix. The
technology that is associated with Wix is very much helpful in creating professional stunning

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e-commerce website without utilizing any type of code. It assists in providing proper freedom
of expression in the online business (Chaffey 2015). It is found that the unparalleled design
as well as global user base assists in creating some of the unique ecosystem.
Resource requirement: The resources that are needed for designing the website
mainly includes Site Inspire, Webflow, Landingfolio, Checkout Pages, Muzli and more. It is
found that the resources are mainly used in order to design an effective website for the
clothing store “Dress Up”.
2.3.4 E-business payment system
Qureshi, Khan and Saif (2017) stated that e payment system is mainly referred as one
of the technique that is mainly utilized in order to make numerous transactions for various
services as well as good with the help of an electronic medium without using cash. The
different type of e-payment system that are used are elaborated below:
Credit card: They are the second largest used e-business payment system within a
website. This payment system is mainly used for the consumers who spent their entire day in
shopping online up to their financial limits (Chaffey 2015). This facility is provided to the
consumers who are able to make payment for the purchased services and goods.
Debit card: It is found as the largest e-business payment system that is used
nowadays. It is very much simple and while utilizing it the consumers’ needs to provide their
card details with the date of expiry and after that, they can make payment (Damiani et al.
2017). For improving security, it is quite essential for the clothing store to focus on various
types of security related measures including card verification number in order to avoid any
type of security related challenges and issues.

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Net banking: It is the most popular method that must be present within the website of
the clothing store so that the customers of the store can get the opportunity of doing payment
quite easily without facing any type of challenges (Dahlberg, Guo and Ondrus 2015). It is
considered as one of the simplest methodology as compared to the utilization of debit card. It
does not require card every time the user is making payment but they can generally log into
the account with the facility of net banking quite easily.
E-wallet: It is considered as the prepaid amount, which helps the consumers to store
number of credit and debit card securely (Benitez et al. 2017). The website of “Dress Up”
must have this functionality for the consumers in order to avoid the need of information
during payment. As the entire registration process gets finished by the customers, they can be
able to make payment quite easily with the help of the e-wallet without facing any type of
issues and challenges.
Smart card: smart card is thee plastic card that is incorporated within a
microprocessor in order to store the personal details of the consumers which is generally
loaded with appropriate amount of funds for making the online transactions much more
easier. It is found that the amount of money that is mainly loaded minimizes after it is used.
2.3.5 E-business legal, security, privacy and other issues
The different types of challenges and issues that are mainly relate with e-business are
elaborated below:
Legal issues: The legal issues mainly affect E-commerce business. The different
types of legal issues and challenges that the business organizations are facing include
trademark related security problem, copyright protection problems as well as the challenges
that are related with transaction (Whitmore, Agarwal and Da Xu 2015). Additionally, the
business of e-commerce faces lot of issues that are associated with intellectual copyright

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including infringement of copyright, chances of trademark on social media. The e-commerce
business supports lot of online regulations and rules during the procedure of transaction
however if the rules and regulations are not followed then it generally can cause number of
challenges including recording retention obligations, exchange of various regulations,
exporting regulation and more.
Security issues: The e-commerce faces lot of security issues as well as challenges
that generally prevent the e-commerce business from authorizing the access. The security
challenges that occurs within the business includes authenticity, non-repudiation,
confidentiality as well as privacy. Additionally, the process of transaction within the e-
commerce website also creates number of security challenges and issue due to data and
information misuse (Kokolakis 2017).
Privacy issues: Number of jurisdiction as well as laws are present that helps in
protecting the citizens but the organizations who are mainly taking part within yje internet
business are generally violating the laws as they faces difficulty in keeping the details of the
client securely (Hammouri, Abu-Shanab and Manasrah 2016). It is found that due to sales
processing as well as shipping of various products, one requires to collect location, names as
well as details of the credit card. For marketing, the organizations needs to keep their records
as well as information on client inclinations. However, it is quite essential for fulfilling most
of the laws by advising the clients about the data that is recorded by keeping what is
generally needs in the business by successfully securing it.
2.3.6 E-business benefits
The e-business benefits are listed below:
Cost effective marketing: The main goal of the clothing store is to target audience.
With the utilization of website, they can be able to drive the traffic of customers easily. It is

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found that the utilization of various types of tactics of marketing including social media, e-
newsletter as well as social media are quite helpful in targeting customers. It is found that
most of the practices of online marketing are used in a quite effective way (Rahayu and Day
2015).
Eliminating geographic boundaries: The reach of the customers are generally
broadened with the help of the customers. It is found that by utilizing online business, the
organization will be able to reach its customers globally. As long as the facility of internet is
possible then the organization is able to sell their products and services to the customers quite
effectively (Wang, Wang and Liu 2016).
Flexible hours of business: The e-business generally helps in breaking down the time
barrier into number of location based business. As facility of internet is available 24 hours a
day, the e-business can provide services 24x12 and thus it assists in making huge amount of
money.
Reduced cost of transaction: It is found that the online business generally helps in
reducing the transaction cost as it mainly includes less number of labour for completing the
online transaction. Once the entire website starts selling survives as well as business, the store
generally will not require any salesperson (Kurnia et al. 2015). Additionally, the payment is
undertaken online with the help of the software system thus it generally replaces the needs of
a store clerk.
Low overhead costs: The cost on activities can be cut due to running e-business. It is
found that e-business is quite helpful in minimizing the cost that is associated with the salary
of the employees who are associated with the organizational business operations.
2.4 Conclusion and Recommendations

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It can be concluded from this assignment that designing of e-commerce system will
be very much beneficial for the clothing store for engaging within the online business. It is
identified that with the help of the e-commerce business, the organization will be able to
drive the traffic of the customers towards their clothing store for increasing their sales. The
paper generally reflects on the implementation of the website by focusing on number of e-
commerce business strategies as well as models. Despite of the advantages, it is found that
the e-commerce website creates number of security as well as privacy issues that needs to be
resolved by taking appropriate steps. It is identified for resolving the issues and challenges,
some recommendations are elaborated below:
Stronger passwords: Stronger passwords are quite useful in updating as well as
securing the website from various types of privacy as well as security issues.
Software update: The software must be kept up to date for avoiding security
challenges and issues.
Firewall utilization: Utilization of firewall assists in giving security and privacy to
the information that are associated by the organization by minimizing the chances of hacking.

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