Introduction to Online Business
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Added on 2020-06-04
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E-Business INTRODUCTION 1 TASK 11 1.1 Describe the environment in which E-Business is conducted and types of business transaction. 7 2.4 Evaluate the use of intranetsandextranetswithinbusiness communication.7 TASK 38 3.1 Explain various E-Business models that can be used to generate revenue for a business. 8 3.2 Analyse each model in terms of its capacity to generate revenue.9 3.3 Report on future developments in E-Business models.
Introduction to Online Business
Added on 2020-06-04
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Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................11.1 Describe the environment in which E-Business is conducted and types of businesstransaction...................................................................................................................................11.2 Explain the benefits and barriers to businesses considering an online process....................21.3 Assess the security and legislative issues facing an online business organisation................31.4 State the modes of communication available to an E-Business and their applications.........4TASK 2............................................................................................................................................42.1 Internet technologies and its value in making an E-business successful..............................42.2 Explain the main features of HTML. ...................................................................................52.3 Analyse the functions of client servers and browsers, and the role of the search engine.....72.4 Evaluate the use of intranets and extranets within business communication........................7TASK 3............................................................................................................................................83.1 Explain various E-Business models that can be used to generate revenue for a business....83.2 Analyse each model in terms of its capacity to generate revenue.........................................93.3 Report on future developments in E-Business models.........................................................9TASK 4..........................................................................................................................................104.1 Explain the key elements of good web design structure.....................................................104.2 Describe the impact of a well designed website to an E-Business.....................................104.3 Report on the issues concerning website usability..............................................................10CONCLUSION .............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTION E-business is the new way of providing the information and using communicationtechnology. It is digital platform for conducting business. Various strategics and methods areused to produce and make it appealing to customers. It is the virtual company wherecommunication between the enterprise and its clients are made (Veit and et.al., 2014). Thepurpose of the report is guide about the virtual marketplace and successful internet business. Itsadvantages, disadvantages, legislations are website needs are evaluated. Further, currentrequirement and future scope are mentioned in the report. For better understanding ASOS.comfirm has taken. It is online fashion destination which was founded in 2000 is among the UK'sleading online website. There are more than 800 brands which are sold by the firm all over theworld. TASK 11.1 Describe the environment in which E-Business is conducted and types of businesstransaction.E-business way of performing the business operation through internet which consist offour different system. They are system of communication, information, human activity andtransaction. The main environment on which it is based are intranet, extranet and internet.Intranet is used by the company, extranet is used by suppliers and buyers and at last internet isused for virtual markets. Internet is the main source for doing the e-business (Yee-Loong Chong,and et.al., 2014). It can be defined as global interconnected system of computers networks whichhas various types of information and communication features and to connect the worldwide ituses internet protocols. Worldwide web (www) helps the uniform resource locators to identifydocuments and web resources. It is linked by hypertext links. Intranet is private, restrictednetwork which is created by using the www software. When intranet is accessed by outsideauthority, facilitating information exchange in businesses via internet. People get confuse over e-business and e-commerce which is explained below: E-businessE-commerceBusiness process are conducted.Commercial transaction are involved.It is super-set of e-commerce (IWiengarten,Bhakoo, and Gimenez, 2015). It is sub-set of e-business.Information are exchanged. Mainly containsTransaction of purchasing and selling is there. 1
details of purchasing and selling. It contains the internal process. Mostly outward facing process. Mostly it is in context with Business-to-business transaction. For example, Dell. It is Business-to-customer context. Forexample, Amazon.com. There are mainly four types of business transaction which are done in e-business. Theyare explained below: Business-to-business(B2B): Transaction which took place between the businesses. Theycan be manufacturers, retailers or wholesalers. It is mostly conducted online and the supply chainmay include different transactions (Fielt, 2014). Business-to-consumer (B2C): In such transaction model the product and services aresold directly to customer. Such activities includes selling over internet and intermediary are notrequired. Consumer-to-Business (C2B): Here product of customers are sold to the companies.Illustration of such unique business is affiliate program. Consumer-to-Consumer (C2C): Using third party, electronically transaction arefacilitated between consumers. For example, online auction where deal is made by third partyand sale is posted by individual customers. Then buyers bids for purchasing the product. The company ASOS uses the B2B and B2C services and complete process is completedonline through internet. They purchase product from the manufacturers, retailers and wholesalersand sell them to customers. They sell the products through their websites and applications. 1.2 Explain the benefits and barriers to businesses considering an online process.In the digital scenario, business must have an online presence as the number ofconsumers are increasing. Customers are mostly using the technology as it is beneficial and cost-effective to them. ASOS is also having many benefits through the web-presence. It is one of theimportant way of potential marketing. It provides the accessibility of using the services virtually24/7. Customers can spend hours in researching their products and services at any place and canorder online whenever they are interested of purchasing it (Barnes and Hunt, 2013). This way itis feasible to customers and owners. Along with this, it helps to expand the business and brandimage worldwide. The enterprise is exposed to millions of people globally in very short period oftime. More than 140000 people are joining the organisation every month. Further, the company2
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