(solution) Assignment on Internet and E-Business
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Added on 2020-01-16
(solution) Assignment on Internet and E-Business
Added on 2020-01-16
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INTERNET AND E - BUSINESS
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 ...........................................................................................................................................41.1 Description of environment in which e-business is conducted and type of businesstransaction ..................................................................................................................................41.2 Benefits and barrier of business considering Online Presence.............................................41.3 Security and Legislative issues faced by the E-business organisation..................................51.4 The modes of communication in Asos..................................................................................6TASK 2............................................................................................................................................62.1 Explaining Internet Technologies and their role in making E-business successful..............62.2 Main features of HTML ......................................................................................................72.3 Analysing functions of client servers andbrowsers and the role of the search engine................................................................................82.4 Evaluate the use of intranets and extranets in business communication aspects. Focusingon how they have developed security and efficiency in business communication byusing intranet and extranet.........................................................................................................9TASK 3..........................................................................................................................................103.1 Different e-business models that can be used to generate revenue for a business..............103.2 Analysing each model in terms of its capacity to generate revenue...................................103.3 Future developments in e-business models and how they could be useful to Asos............11TASK 4 .........................................................................................................................................114.1 Key elements of good web design structure ......................................................................114.2 Impact of Good Web-site on E-business.............................................................................124.3 Issue of concerns related to Web site usability...................................................................12CONCLUSION..............................................................................................................................13REFERECES.................................................................................................................................14
INTRODUCTIONIn the today world having an online presence is very essential for any E-businessorganisation. Asos is an online fashion retailer based in UK. Internet plays an vital role in the E-commerce and the purpose report has discussed the various kinds of business environment in E-commerce, benefits and barriers for an E-commerce company, Security and Legislative issuesrelated to such organisation, modes of communication for E-business organisation(Christiansen,2011). This report also state the internet technologies, features of HTML, analysing the functionClient-Server architecture, report provide the description of Extranet and Intranet. Analysingdifferent e-business models that can be used to generate revenue for a business, making report onfuture development. Key elements and Impacts of web-design also the Issue of concerns relatedto Web site usability.TASK 11.1 Description of environment in which e-business is conducted and type of business transactionE-business has a large implication on every business unit around the world. It give aplatform to every type of business to conduct there operation without investing much. Followingare different kind of business transaction that could be conducted through e-commerce: Business to Business: In this type of business transaction, wholesalers can place a orderfrom Asos website as Asos sells product with there own brand name. B2B hold relationship withdistributors, suppliers, wholesaler and retailers. Business to Consumer: In this type of business transaction, the business directly sells itproducts to the final consumer. Asos primarily focuses on this business transaction wherecustomer can make a direct purchase from the website(Corley, Jourdan and Ingram, 2013). Thisrequire lot of investment in promotion and advertising to attract the customer. Customer-to-Customer: In this type of business transaction, the customer of onewebsite can sell goods and services or make an interaction with/to the another customer of thewebsite. Prime example of C2C is Ebay, Skype etc.Customer-to-Business: In this type, the customer of the website can make interactionwih the businesses by providing the feedback. The main assets of such organisation is the dataand feedback provided by the customers of such organisation(Fagerstrøm and Ghinea, 2010).
1.2 Benefits and barrier of business considering Online PresenceAsos is a global online retailer which has its operations in many countries. It sells products underits own name along with many other brands. It primarily focus on the B2C type of businesstransaction. There are different benefits of such model for the company for its future growth:Using this model, Asos can expand its operations in other emerging economy such asIndia, China etc. with a minimum investment. Though it ships its product to over 140countries but having a dedicated websites will increase its market share.Online presence will help the company in increasing its revenue without increasing theproduction cost(Fawzy and Dworski, 2010) The brand of the company can be enhanced with the use online platform.It makes the interaction with the customer easy which will in-turn makes customer-support simple. Following can be stated as the drawbacks of the Online presence of the business: The primary issue of online presence is that in-case of shipment outside the country theremay be some political and legislative barriers due to which expansion is not that simple. Setting up of E-commerce website is not a cheap job as it requires lot of consultation withthe experts such as web designers, data analyst etc. There is very less entry barrier which can create competition for the business easily.1.3 Security and Legislative issues faced by the E-business organisationEvery E-business organisation has to face many security and legislative issues. Followingare such issues faced by the E-business organisation like Asos:Computer virus: Ancomputer virus is program which is designed to make the computerunresponsive. Any virus can hit the server of the server of the computer. For any E-commercewebsite the data of its customer is very important but there is a constant threat that such data willbe stolen with the affect of such virus(Gangeshwer, 2013) Hacking: An unauthorised access of the critical data by any alien person is known as hacking.The website of Asos can be hacked by the any person or its competitors which may create anegative brand image for the enterprise. Physical threats: The disk and server in which all the vital information has be stored can bestolen. Which will create a huge data and financial lose to the business.
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