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Internet Marketing for BP Global

   

Added on  2020-02-05

6 Pages1643 Words52 Views
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E commerce andMarketing1
Internet Marketing for BP Global_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3FINDINGS.......................................................................................................................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................62
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INTRODUCTIONE-commerce is considered as technique that allows business to improve their opportunities inappropriate manner by using diverse digital tools. In addition to this, e-commerce encompasses allactivities that a firm performs for selling and buying products and services using computers andcommunications technologies (Nanji, 2013). Market segmentation is considered as process in whichorganisation focuses on classification of market as per interest of different groups. In present reportthe key aspects of e-commerce will be evaluated in appropriate manner. Along with this, thesignificance of e-commerce in operations of oil and gas sector will also be analysed. Furthermore, thelearning will provide information about factors that need to be consider in internet marketsegmentation. FINDINGSAs per the view of Danaher and Rossiter (2011), internet marketing segmentation isconsidered as one of most significant aspect for BP Global. It is referred as classification of potentialcustomers by using internet tools and considering common characteristics or needs of diverse groups.It has been noticed that the company can have use of internet marketing segmentation tools byhaving segmentation on basis of traditional methods (Danaher and Rossiter, 2011). Classification oftraditional internet segmentation can be as geographic, demographic, psycho-graphic andbehavioural. It means the organisation can have better internet market base on the basis of gender,price, interest, location, income, etc. Barrett (2015). has stated that the management of BP Global need to design parameters thatcan assist in internet market segmentation. It is significant for management to have better link withtraditional segmentation methods so that key principles can be maintained in appropriate manner. Inaddition to this, company can target customers according to diverse needs. For example, the BPGlobal can target students who are using internet as key aspect in gaining knowledge about diversefactors (Barrett, 2015). Adults that uses internet to communicate with others can also be targeted bythe organisation. Business firm can also focus on mass internet marketing to have effective targetingso that goals and objectives can be accomplished in desired form. Each segment must be defined asper their behaviour on online platform so by considering it the management can easily targetpotential customers in desired form (Bandyopadhyay, 2011). One of key challenge for businessentity is that each segment has diverse needs so management must ensure that the distinguish among3
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