Marketing Management: STP Analysis, Marketing Mix, Relationship Marketing Strategy

Marketing
Management

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Analyse the STP analysis of Nest Plc..........................................................................................1
Examine the marketing mix focusing on the 4Ps of Next Plc.....................................................3
Assess the relationship marketing strategy with an emphasis on their current tactics................5
Provide recommendations on how Next Plc can develop its marketing strategy........................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing management is the organisational discipline which concentrates on the practical
application of marketing orientation, techniques and methods inside companies and business
venture and on the administration of an establishment’s marketing resources and actions. By
considering effective marketing plan of actions and strategies, the management can operate its
business in more developed manner (Martínez-López and et. al., 2020). For the completion of
this document McDonald is the form which is considered. It is an America Fast food
organisation which was incorporated in 1940 and is headquartered in California, US. The written
report will consider information about STP analysis and marketing mix strategy. Furthermore, it
will define about relationship marketing strategy and suggestion in context of marketing plan of
actions.
MAIN BODY
Analyse the STP analysis of Nest Plc
STP STRATEGY
This tool is one of the most popular strategic marketing methods that issued and executed
by businesses for effective reasons. It is an outstanding personification of the regular modify in
focus from a product centric tool to a customer focused technique that helps business enterprise
to develop recognise who they are exasperating to accomplish and how to place themselves for
success and enhancement. STP signifies as segmentation, targeting and positioning. It is a three
stage process that allows for the development of a specific and actionable marketing plan. The
key purpose behind this activity is to categories organisation’s customer, aim each segment team
according inclinations and needs and create situation alterations in establishment’s branding and
promoting plans to stay their needs and requirements (Visconti, Peñaloza and Toulouse, 2020).
This tool is effective and essential because it segregates broader markets in to small sections,
making it easier to expand specific techniques for reaching and engaging potential target
audiences instead of having to use a basic marketing plan that would not be as interesting or as
effective.
In McDonald, the administration of company utilise this plan of action in form of
development and the explanation of it is as:
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