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Study on E Commerce Business

   

Added on  2019-12-03

11 Pages3028 Words222 Views
E-COMMERCE

TABLE OF CONTENTSCHAPTER 1: INTRODUCTION..............................................................................................1Introduction to Royal Bank of Scotland.................................................................................1Net Market Share statistics.....................................................................................................1Rise of e-business and e-commerce & Impact on online banking/mobile banking/securityservices...................................................................................................................................2Brief description of task.........................................................................................................2CHAPTER 2: MAIN BODY/DISCUSSION CHAPTER..........................................................38 key elements use to guide an e-commerce business model................................................3Business module for Royal Scotland bank (RBS).................................................................5Implementation of 8 business models in the selected e-commerce model............................6CHAPTER 3...............................................................................................................................7Areas organisation needs to address in terms of ethical responsibilities and security of itscustomer data.........................................................................................................................7CONCLUSIONS........................................................................................................................7REFERENCES...........................................................................................................................8

LIST OF FIGURESFigure 1Account market share of UK industry..........................................................................1Figure 2B2B vs. B2C E-Commerce...........................................................................................5

CHAPTER 1: INTRODUCTIONIntroduction to Royal Bank of ScotlandFinancial services are the economic services provided by different banking industries.It is a major business including banks, credit-card companies, insurance companies,consumer-finance companies, investment funds etc. These are the major areas where theyserve their business operations. The present study is framed on the basis of Royal Bank ofScotland (RBS). It is one of the one of the retail banking subsidiaries of The Royal Bank ofScotland Group plc. RBS is a large international financial services company serves over 30million customers in UK as well as various other countries (RBS, 2015). They serve theirbusiness operations all around the globe and provide varied range of banking services to allindividuals as well as businesses. They are adopting several ways through which RBS canbecome one of the worlds most admired and stable universal banks. Net Market Share statisticsIn the past years, Royal Bank of Scotland Group PLC had revenues fall 15.79 % from23.72bn to 19.98bn. As per the given figure below it has been stated that total accountmarket share of RBS bank in UK is 18%. It is a public limited company which is having£0.734 billion net income in the year of 2014. Further, RBS group had a market capitalizationof approximately £20.4billion as of 4 March 2014. These are some of the most commonreasons of making this bank the 26th largest company on the London Stock Exchange. Figure 1Account market share of UK industryPage | 1

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