Summarising Comparison And Global Ebusiness

Running Head: E-BUSINESS 0
Global E-Business
Student Details:

E-BUSINESS 1
Contents
Introduction................................................................................................................................1
Evaluation and Comparison of Amazon and Alibaba................................................................1
Alibaba...................................................................................................................................2
Amazon..................................................................................................................................2
Summarising comparison.......................................................................................................4
Recommendations......................................................................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6

E-BUSINESS 2
Introduction
In today’s increasing use of technology, e-commerce is taking pace also called as online
business or e-business where companies processes its conduct on the Internet including
buying and selling of goods and services along with sharing any commercial information or
transaction. It consists of providing services to customers, production control management,
processing payments, collaboration with business partners, to run automated services of
employee, and recruiting as well. There is increasing growth of e-business nowadays where
websites such Amazon and Alibaba are building their position. These websites used models
of customer journey to analyse, investigate and evaluate the process and features of customer
experience and decision phase through these sites (Stenitzer, 2016). Such models include
easy-to-convince model, before-and-after model, circular model, and consistency model.
Amazon created a model for better customer experiences to provide digital services by setting
standards in e-commerce (Jongen, 2018). However, Alibaba used the model of aiming at
online commerce dominance along with making transactions to make better customer
experience seamless. This report will compare and contrast both these websites to know the
effectiveness of e-business within retail sector. The report will also focus on inside and
outside activities by using customer journey models.
Evaluation and Comparison of Amazon and Alibaba
In e-business or e-commerce, B2C is business to commerce where customer buys products
from seller through transacting online within shopping sites such as Amazon and Alibaba.
Across the globe, these online websites are creating investment opportunities and competitive
advantage with expansion of customers based on modern trends. There are different payment
methods available for the customers such as wallets, net banking, debit and credit cards, and
UPI for ensuring better and trustworthy payment processing as per the recent times. Also,
these renowned companies provide satisfied products delivery with proper packaging and
protection for maintaining customers’ attraction towards such sites and increasing market
expansion. Amazon and Alibaba are the two great disruptors within retail sector of traditional
bricks and mortar (Hong, 2015). Both companies focus on new models creation to serve best
to its customers with their rising expectations and making their experience better.