E-commerce in Healthcare System

This presentation discusses the concept of ecommerce in healthcare system and the advantages of integrating ecommerce with the business of healthcare industry. The presentation outlines the different models and technologies associated with e-business and concludes the impact of e-business on organizational processes and outcomes.

E-commerce in
Health Care
System

Presentation Outline
• The presentation will cover the following topics-
Introduction
Ecommerce: The Concept
Recent Development in E-business Industry
E-Commerce in Healthcare
E-Commerce in Healthcare: Recent Development
E-Commerce in Healthcare: Future Direction
 E-Business Infrastructure
E-Commerce Infrastructure
E-business Models
Payment and Security in E-business
Impact of E-business on organizational processes and Outcomes
Conclusion

Introduction
• The purpose of this presentation is to discuss the role of
ecommerce in heath care sector (Hollis et al. 2015).
Ecommerce is found to grow in the healthcare tech sector
thus, increasing the demand of the quality healthcare
product.
• The presentation aims in articulating the recent
development in the field of e-business and its possible
future directions
• In this context, the impact of different e-business
strategies in different organizational processes and
outcomes will be evaluated.

Introduction (Cont..)
• The presentation aims in
discussing the concept and
processes of e-business
technologies that has the
capability of transforming
an organization for various
competitive advantages.
• The presentation will be
evaluating the concept of
ecommerce as well.

Ecommerce: The Concept
• The term ecommerce can
be described as a type of
internet commerce, related
to buying and selling of
goods over internet.
• E-commerce therefore
helps in executing any
sorts of transaction with
ease

Ecommerce: The Concept(cont..)
• The term Ecommerce encompasses
online retails as well as different
electronic transactions
• E-commerce relates to e-business as
it is one of the most significant
drivers of business (Akter and
Wamba 2016).
• Businesses make use of different
types of e-business system in order
to maintain the competitive
advantage

Ecommerce: The Concept(cont..)
• E-business, most
specifically, the
ecommerce has been
revolutionizing the way in
which a business is
conducted.
• E-commerce or the
concept of e-business
brings about certain
innovations in the process
of business management.

Ecommerce: The Concept(cont..)
• One such innovation is seen in the
healthcare sector.
• Ecommerce in the field of medical
became important over the years.
• This is mainly because the
ecommerce platforms provide an
unique opportunity for increasing
the communication among the
doctors and the patients.

Recent Development in E-business
Industry
• Use of ecommerce in business,
provide a number of advantage
to the business.
• With the use of ecommerce, the
paperwork associated with a
business is eliminated as it helps
an business organization in
efficiently manage the existing
systems (Ermakova, Fabian and
Babina 2015).

Recent Development in E-business
Industry (Cont..)
• These systems include the
payment gateways, management
of supply chain and customer
relationship management.
• Thus, E-business industry is
providing the business
organizations an option to
integrate all their business
processes for seamless
operations.

Recent Development in E-business
Industry (Cont..)
• In this context, the use of e-
commerce in healthcare system
is evaluated.
• E-commerce or e-business has a
large influence in the healthcare
sector.
• Thus, it can be concluded that
the rise in ecommerce is
affecting the healthcare business

E-Commerce in Healthcare
• The integration of e-commerce
with the healthcare sector is
gradually changing the
traditional healthcare delivery
system.
• Integration of e-commerce in
health care becomes a necessity
mainly due to the escalating
service costs and declining in
patients’ benefits.

E-Commerce in Healthcare
(Cont..)
• With the integration of
ecommerce with
healthcare, it is possible to
reduce to operating cost
along with the
enhancement of the
communication flow, which
were earlier not possible.

E-Commerce in Healthcare
(Cont..)
• E-commerce along with its
reengineering effort
enables the healthcare
industry to conduct
different business
transactions.
• This helps in removing all
types of physical and the
geographical boundaries
or barriers related to such
transactions.

E-Commerce in Healthcare: Recent
Development
• E-commerce is bringing changes
to the healthcare industry as
impact on different segments of
the industry is seen.
• With the introduction of
ecommerce, the process by
which the healthcare products
are being sold is changing as well
(Oliveira and Dhillon 2015).

E-Commerce in Healthcare: Recent
Development (cont..)
• In this era of technology, a larger portion of the
consumers prefer to purchase goods through online
channels, which holds true for healthcare as well
• With Ecommerce, it is possible to increase an access to
the different healthcare products, which includes,
nutritional supplements and even toothbrushes.
• It is expected that the pressure of adopting ecommerce in
healthcare is expected to increase.

E-Commerce in Healthcare: Future
Direction
• Researches prove that the healthcare industry is
seeking centralization in business management
along with strategies of directly reaching to the
customers.
• The challenges faced in this regard is expected to
be mitigated by making use of ecommerce
(Abdelhak, Grostick and Hanken 2014. ).

E-Commerce in Healthcare: Future
Direction (cont..)
• It can therefore be commented that a shift from the
traditional healthcare practices to ecommerce is
expected (Laudon and Traver 2016).
• With the use of ecommerce and e-business, it is
possible to increase and enhance the accessibility of
the healthcare services.

E-Business Infrastructure
• E-business infrastructure can be
described as a process of
collection of different platforms,
networks and products that
ensures appropriate data flow
• In this context, the different
components of ecommerce
infrastructure is needed to be
evaluated

E-Commerce Infrastructure
• The hardware components of ecommerce Infrastructure are as
follows-
Servers
Proxy Servers
Load Balancers
Firewalls
Encryption Devices
Interactive Voice Response Units

E-business Models
• The main e-business models are as follows-
• Business to Business (B2B)
• Business to Consumer (B2C)
• Consumer to Consumer (C2C)
• Consumer to Business (C2B)

E-business Models: Healthcare
• The E-business or
ecommerce model that is
used for ecommerce in
healthcare includes the
business to consumer or B2C
model (Veit et al. 2014).
• Unlike B2B model, the B2C
model directly sells its
products to the consumer.

E-business Models: Healthcare
(cont..)
• The healthcare industry is
aiming to provide direct
services to the customers.
• The B2C ecommerce
model helps the healthcare
system in providing direct
services to the customer.

Payment and Security in E-
business
• In Ecommerce or e-business models, the
payments are associated with the confidentiality
and integrity (Turban et al. 2017).
• Appropriate security in ecommerce transaction
is essential as any sorts of transaction related to
ecommerce occurs over internet.

Payment and Security in E-business
(Cont..)
• Through e-commerce, the
healthcare sector aims in
providing direct services to
the consumers, which
includes patients or their
family members
• The payment model
therefore should be secure
enough to ensure safe
transactions.

Payment and Security in E-business
(Cont..)
• The healthcare industry
ensure appropriate security
in safe transaction.
• The ecommerce transaction
in healthcare follows a set
protocol that guides an user
to secure conduct an online
transaction against the
availed healthcare services.

Impact of E-business on organizational
processes and Outcomes
• The electronic business has a large impact on
the performance and profitability of an
organization.
• E-business therefore becomes an important
initiative for the companies to consider.
• The presentation will be highlighting the impact
of ecommerce in healthcare.

Impact of E-business on organizational
processes and Outcomes: Healthcare
• Effective e-business strategies
help an organizational in easier
understanding of the
organizational goals.
In context of healthcare
industry, the use of different
ecommerce model, has
significantly helped the
industry in gaining competitive
advantage

Impact of E-business on organizational
processes and Outcomes: Healthcare (cont..)
• One of the most significant
advantages of e-business in
healthcare is that it considerably
helps in strengthening the
consumer interest
• The e-business model in turn
helps the healthcare industry in
strengthening its competitive
advantages.

Impact of E-business on organizational
processes and Outcomes: Healthcare (cont..)
• Besides, helping the
organization in gaining
competitive advantages, the e-
business model helps the
healthcare sector in connecting
directly to its customers
• In short, the integration of e-
business in healthcare ensure
appropriate customer
relationship management.

Conclusion
• The presentation discussed the concept of ecommerce in
healthcare system and the advantages of integrating
ecommerce with the business of healthcare industry.
• The presentation outlines the different models and
technologies associated with e business
• The presentation concludes the impact of e-business on
organizational processes and Outcomes.

References
• Abdelhak, M., Grostick, S. and Hanken, M.A., 2014. Health Information-E-Book: Management of a Strategic Resource.
Elsevier Health Sciences.
• Akter, S. and Wamba, S.F., 2016. Big data analytics in E-commerce: a systematic review and agenda for future
research. Electronic Markets, 26(2), pp.173-194.
• Ermakova, T., Fabian, B. and Babina, E., 2015. Readability of Privacy Policies of Healthcare Websites.
In Wirtschaftsinformatik (pp. 1085-1099).
• Hollis, C., Morriss, R., Martin, J., Amani, S., Cotton, R., Denis, M. and Lewis, S., 2015. Technological innovations in
mental healthcare: harnessing the digital revolution. The British Journal of Psychiatry, 206(4), pp.263-265.
• Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
• Oliveira, T. and Dhillon, G., 2015. From adoption to routinization of B2B e-Commerce: understanding patterns across
Europe. Journal of Global Information Management (JGIM), 23(1), pp.24-43.
• Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2017. Electronic commerce 2018: a managerial
and social networks perspective. Springer.
• Veit, D., Clemons, E., Benlian, A., Buxmann, P., Hess, T., Kundisch, D., Leimeister, J.M., Loos, P. and Spann, M., 2014.
Business models. Business & Information Systems Engineering, 6(1), pp.45-53.