E-Commerce Presence: Building, Strategies, and Marketing

Running head: Portfolio management
E-Portfolio
Name of student
Name of the University
Author note

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PORTFOLIO MANAGEMENT
Table of Contents
Topic 1: Building an E-Commerce Presence.............................................................................2
Topic 2: E-Commerce Security and Payment Systems..............................................................4
Topic 3: E-Commerce Business Strategies................................................................................5
Topic 4: E-Commerce Marketing and Advertising....................................................................6
Topic 5: Social, Mobile, and Local Marketing..........................................................................7
Topic 6: E-Commerce Retailing and Services...........................................................................8
Reference..................................................................................................................................10

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Topic 1: Building an E-Commerce Presence
Explaining the concept of e-commerce in one nutshell, it is the process of selling as
well as buying different products by the help of electronic means such as by the internet and
different mobile application. Ecommerce encompasses both the electronic transaction and the
online retail. In past few decades, this process of marketing has changed dramatically (Hajli
2015). Moreover, it allows the business as well as the customers to be a part of the global
sale, by providing 24*7 services. However, for the effective marketing mix as well as
conversion rate, conversion rate, it is necessary for the particular venture to have an impactful
physical presence, which is globally identified as a click mortar store.
Prior to the beginning of one Ecommerce presence, it is vital to have a clear vision of
the accomplishment and its process. Apart from including the mission, effective identification
of the market place, target audience, strategic analysis, along with the development timeline
and internet marketing matrix is necessary. After the development of the mission statement,
designing of effective revenue model to identify the money gathering source is essential
(McCarthy et al. 2014). In addition to that, some of the basic business models that are
necessary in building the Ecommerce business presence are, portal, content provider,
Transaction broker, market creator, service provider and community provider. Conducting an
effective SWOT analysis will become helpful to understand the business in a better way.
However, the following steps will helpful for building the Ecommerce presence;
Step 1: Signup to the Ecommerce platform
Step2: Signup to the merchant account for collecting the online payment
Step 3: Setting the online marketing tactic
Step 4: Adoption of web based sales system

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Step 5: Designing integrated bookkeeping
In order to build an Ecommerce presence, it is vital to develop a map, which will
comprises with the following (Alotaibi 2013);
Types of presence Platform Activity
Website Traditional
Mobile
Tablet
Search
Display
Sponsorship
E-mail Purchased list
Internet list
Updates
Sales
Newsletters
Social Media Twitter
Blog
Facebook
Sharing
Advertising
Engagement
Conversation
Offline media TV and radio
Print
Branding
Exposure
Education
(Table 1: Ecommerce presence map)