E-commerce Implementation Report & Prototype Website

This report provides insights on the implementation plan, social marketing campaign, privacy in social networks, and mobile presence for Hire Car, an e-commerce platform for booking car rents. It covers the SDLC process, social media campaigning, privacy issues, and mobile commerce. The report aims to help understand the real-time e-commerce environment to prepare a successful development and marketing strategy for the website.

CIS8100 Assignment 3E-commerce Implementation Report& Prototype Website
[Document subtitle]
[DATE]
[Company name]
[Company address]

Table of Contents
Report Letter of Transmittal, Executive Summary and Introduction........................................2
Report Section 1 – Implementation Plan...................................................................................3
Report Section 2 – Social Marketing Campaign........................................................................6
Report Section 3 – Privacy in Social Networks.........................................................................8
Report Section 4 – Mobile Presence........................................................................................10
Report: Conclusions and Recommendations to the Business..................................................11
Report: Appendix 1 Journal.....................................................................................................12
References................................................................................................................................14

Report Letter of Transmittal, Executive Summary and Introduction
Letter of Transmittal
Dear UIO,
Following this letter, a report has been attached to enlighten us with the website
implementation of “Hire Car”, a car rental online store. I am optimistic the report’s sections
shall be appropriate to your needs. Kindly revert us with a feedback.
Yours sincerely,
ABC
Executive Summary
Hire Car is an e-commerce platform for booking car rents. The report shall begin by
disclosing critical details on the SDLC, social media campaigning and its development,
privacy issues and the current landscape of mobile commerce. It shall thus enable
understanding the real-time e-commerce environment to prepare a successful development
and marketing strategy for the website.
Introduction
“Hire car” ( https://hirecar.cloudaccess.host/ )provides services of car renting through an
online booking platform. “Hire car” functions within Australian boundaries and aims to be a
one-stop car rental solution provider for cars- both luxury and of humble budget. Customers
who are willing to make use of “Hire Car” services must enter the website, click the
“reservations” option and provide a
“ Pick-up” location, car booking date, location of return etc to rent a car. All users should be
over 25 years of age and must be eligible with the license for driving within the country’s
borders. In the traditional car renting market of Australia, the online car renting concept
shall create a niche for a variety of customers. It shall give clarity, convenience and a better
idea on the renting services and solutions of “ Hire Car”. This in turn can be a competitive

advantage for the organization to out-beat its rival companies. Thus, the e-commerce
platform development, its plan of implementation, its social media marketing plan, its privacy
issues an internet shall help to evaluate the digital platform and come up with a handy
solution.
Report Section 1 – Implementation Plan
Delving into the software engineering field, the Systems development lifecycle shall throw
light on the phases of development of “Hire Car” e-commerce application. SDLC chalks out
a highly comprehensive outline on how to plan, build, conduct testing, deploy and ultimately
maintain a software application. For “Hire Car” and its e-commerce website, the SDLC
process shall provide clarity to the steps of development, its functional and non-functional
requirements to make a successful application. An agile methodology has been chosen as
SDLC methodology here. The phases shall be highlighted below:
System Analysis: The key project requirements are recognized, estimated and collected
during Systems analysis phase. These requirements are always decided between the service
provider or the project team and the client organization. The key resource requirements are
decided as below:
a. Manpower: A website developer, UX designer, testing analyst as well as a system
analyst (SambhajiGawade and Bhagwan Hanchate, 2014)
b. Hardware: Desktop or even a laptop, a high level of processor speed, Wi-Fi router
Graphics card,
c. Software: CRM tool, anti-malware software, SSL as well as social media tools
d. Network: POS devices as well as broadband tools
e. Interface: windows or even Mac

f. Data storage as well as back-up: Internal storage for an example the hard drive. Some
of the external storage places are hard disk as well as also cloud storage
Design Phase: The UX designer manages to address the needs during this phase. The UX
designing elements include the process diagrams as well as the screen layouts. The designing
prospects are meant to be responsive, highly functional, user friendly and also attractive at the
same time. The customers should be able to relate with the purpose of the website as being an
online car rental booking website. Dreamweaver as well as Joomla has been used for
designing the website template. Other factors include the hues, website logo, speed of
loading, navigation etc (Gupta and Utkarsh, 2014)..
Building the site: The concerned programmer should be responsible for the back-end
development of the website. The coding is done with the customer interface part, where the
customers can register with their email id and password and become a registered member for
availing the services. The next comes the back end development which includes the database
development as well as the login for the administrator of the website. Using the login of back
office, the administrator will be able to manage the CMS or content management system
operations. The database is developed using Oracle and shall store the data of the customers
including their names, account details, address, contact numbers etc. The database is
integrated with the customer and the administrator interface, so that when the customer enters
their details and saves it, the data gets automatically stored in the database. The database is
also integrate with a CRM software which is accessed by the administrator to manage the
customers, update their details, and perform sales, marketing and promotional strategies
accordingly (based on the customer buying records) (Cunningham, D., Thach, L. and
Thompson, 2007).

Building of site is imperative, because it makes sure of integration of myriad components for
processing of payments along with mode and catalogue of product. The phase for website
development ensures every website should be able to function accordingly.
Phase of Testing: The testing phase comprises of the below:
1. Unit Testing: Here, every segment or unit of the website undergoes rigorous testing to
identify whether or not they are correctly working without errors.
2. System Testing: The components of software as well as hardware is tested separately
here to check whether they have any bugs or errors
3. Integration Testing: It is implemented for understanding if the different website
components are properly integrated
4. Acceptance Testing: It is the testing phase which validates the website’s efficiency
standards with a feedback for more improvements in the future.
5. Feature Testing: It is a kind of testing to check the standards of performance of
myriad features of the website.
6. Functional Testing: It is done for understanding the various capabilities of functioning
of the different components of website.
Maintenance: During this phase, a regular testing of the e-commerce “ hire Car” website is
regularly tested. Based on the testing, some of the improvements needed to work on future
are identified. The software as well as the hardware systems are updated from time to time.
This is done to make sure of an advanced as well as a robust security to this website. The
maintenance phase also identifies certain loopholes in the software as well as some urgent
upgrades needed using some latest tools of anti-malware.
Report Section 2 – Social Marketing Campaign
A variety of activities are practiced in a typical social media campaign. For the e-commerce
website- “Hire Car”, some of these operations are as below:

a. Fan Acquisition: In a Fan acquisition strategy, the prospective leads and customers
are targeted from myriad social networking sites like the Twitter and Instagram. To
begin with this, a social media account of “Hire Car” should be created on all
platforms like Instagram, twitter as well as Facebook. During fan acquisition phase, it
is highly important to consider the strategy for fan acquisition is different for every
social networking site (Gupta and Utkarsh, 2014).. The first step to fan acquisition is
sectioning the targeted audience based on their Psychography, behaviour, geography
and demography. The geographic segmentation ensures that the focus is for customers
within the Australian borders. The demographic segmentation includes all genders,
above 25+ years and below to average income or higher (Ma, 2013). Based on
Psychographic segmentation, customers must be targeted based on their use of a
specific social media channel, their preferences, likes in cars and related. A
behavioural segmentation suggests their affinity towards renting items more than
buying them and websites searched etc. Hence, identification of the customers shall
be the most important task in a fan acquisition strategy. Next, to draw these
customers and appeal their interests towards the brand, it is important to create an
organic strategy of traffic with some meaningful contents on these social media
platforms.
b. Engagement: In a social media campaign, the engagement of the users is estimated
with the help of comments, likes as well as views. The more, the better. For any
social media platforms, be it twitter or Facebook, the engagement strategy includes
uploading new posts regularly on discounts available from the brand, on special
services, on special car brands for renting. The posts should be able to generate an
interest among the customers. The posts might include videos or images for attracting
customers. Video contents on social media platforms like Instagram, twitter an

facebook can be efficient ways to attract the live users on social media with special
coupons, booking discounts etc. Reply to customer queries on the posts and also
posting for seasonal greetings create a good brand credibility and trust in customers
(Homsud, S. and Chaveesuk, 2014)..
c. Amplification: The concept of amplification on social media is considering a positive
action like a positive review or even a purchase as well as sharing it far across
different networks. Content amplification thus helps the content to reach across a
wider audience. Thus, having the content’s signal amplified is strongly used in
content marketing (Han, 2004). For “Hire-car”, the content amplification strategy
should first include amplifying the best content, leveraging the influencer marketing
power, sending influencer brief emails, engaging social media influencers or people
who already have a large fan following on social media (Gupta and Utkarsh, 2014)..
Making use of “ super marketing” techniques can be used to get the most from the
targeted audience. Also, by involving in some niche online community sites as well as
developing brand authority, an effective Content amalgamation technique in this
social media campaign can be established. There are several tools of content
amplification which can be used like Buzz Sumo, Facebook Opportunity Calculator,
Buffer, BuzzStream and Little Bird etc. Some of the other amplification strategies are
sponsored stories of facebook which captures as well as extends the positive action
lifetime. Embedded Tweets are strategies of extending the tweets lifetime from just a
nanosecond to a long time (HubPages, 2016).
d. Community Development: the development of community is done from the visitors
of the website who have availed the services already from this brand. Thus, their
feedback with the positive and negative responses must enable helping the brand to
have the services improved. It shall enable helping the brand to understand some key

features which “Hire car” will be able to make use of for enticing the targeted
segments of customers for booking rented cars from the website. The users of
Facebook and twitter can create a community with their reviews on the brand, which
can help to improve the brand’s credibility.
e. Sales: The process of sales in the campaign of social media marketing can be
implemented in the following ways:
i. Having the website’s landing page linked with social media company profile page
of “ hire car” (Homsud, S. and Chaveesuk, 2014). .
ii. Giving direct shopping options as well as purchasing service options from the
page o social media of “ Hire car” website. This shall be helpful specially for the
customer segment who engage in activities of social media substantially.
Report Section 3 – Privacy in Social Networks
Identity Theft: Generally, the identity theft issues occur when the adversaries attempt to
acquire highly sensitive data from different social networking sites. Using highly
sophisticated techniques, they try to hack the emails, despite the security controls of the
emails. Taking into consideration, the older practice to have the password retrieved with
clicking options like “ forgot password”, these unscrupulous identity thieves often tend to
extract data from the email. After the identity thief gets an access to email, they are able to
access all the sensitive as well as personal data of the customers (Cunningham, D., Thach, L.
and Thompson, 2007). Hence, it is important for all the users of social media to make use of
stringent password hardening techniques. This will cause difficulty for the hackers to hack
the passwords easily. The status updates should be considered to be followed on a regular
basis also the location must not at all be shared under any situation. There has been situations,

where the social security numbers has been deciphered easily by just having guesses on DoB
or date or birth, user’s phone number as well as other sensitive data (Chung, 2016).
Cyber stalking: There includes a number of people in different sites of social networking who
keep up a huge list of friends, of them many who are personally unknown to them. Many a
times Cyber-stalkers use this as a scope and a privilege for fulfilling their ill intentions. There
includes a few users of social media who regularly post and have their information shared on
their lives which might be both sensitive and personal. This makes their stalking activities
more convenient as they can unveil highly personalized information on their victim through
this. Cyber Stalking as a result might have some dangerous impacts and consequences like
spear Phishing and phishing which also adds to these threats. Some of the stalkers may be
able to stalk for harassing them and as well for getting some kind of sadistic pleasure from
this.
Unintentional fame: This is a potentially severe problem which may defame the personal,
both professionally as well as personally. Professionally, it can destroy some of thee most
imperative opportunities for employment and personally it can destroy close relationships. An
un-intentional fame is an outcome, when a specific information of a person, in his or her past
is recorded, retrieved and shared in public (Han, 2004). The victim might need to seek for
legal solutions like file a suit for defamation case against the person who has done this act. In
the recent times, a new technique has evolved, wherein some information on a person may be
removed and the specific individual may stay as “forgotten”. Some of these practices are
prevalent in European Unions, Argentina, USA, specifically after the case of Melvin V Reid.
Concerns pertaining to privacy are more notable among celebrities, who often need to
confront a significant level of embarrassment with some memes and trolls on the personal
lives of the celebrities. After some of these posts or videos go viral, their damage becomes
uncontrollable to manage.

Employment: In recent times, there has emerged a problem involving a process of screening
for recruitment based on the employee reputation from their social networking site accounts.
Many a times, the employers may judge the employees based on the fame or popularity of
these individuals on these social media sites (Han, 2004). Many a times the employees are
judged by the employers by screening the social media profiles. They do an account
screening of these candidates from their social media behaviour and infact they are also
rejected or accepted based on the fame in such sites. The reason that triggers their rejection
include habits like drinking and smoking. Based on the survey which was done by a head
hunting resource called Career builder, one of the pivotal rejection causes include negative
employee reviews, purely based from the social networking sites (Gupta and Utkarsh, 2014)..
However, morally and legally this is unacceptable based on workforce.com and the employee
has every right to seek legal support in this. Charges can be filed against the company based
on discrimination grounds in employment. “ Hire Car” should be able to address these issues
of privacy prominently with an effective social media campaign planning.
Report Section 4 – Mobile Presence
There are various ways, by which a mobile presence can be established with system
functionalities are as below:
a. Mobile Website: Here a segregated version of the site is created to demonstrate it to
the concerned mobile visitors. Hence, as a result, the mobile version always has lesser
content than the desktop version website. However, it gives better navigation with its
mobile browsing facilities. Some of its pros include flexibility and analytics. In terms
of flexibility, the mobile users can expect any kinds of content like the location of
business, operation hours etc. With a separate site of mobile, it is convenient for
making web pages specifically designed for the users of mobile for filling them with

different kinds of information than one shall expect to have them on a non-mobile
site. In terms of analytics, the mobile traffic fits as a segregated funnel for sales
(Cunningham, D., Thach, L. and Thompson, 2007).
b. Responsive web design: Here a website is created with a special design technique
which can enable the website to fit its layout based on the size of the digital devices.
Hence, unlike a website, where it can open in a full layout, a mobile shall show a
small layout and will remove the need of un-necessary scrolling. The two most key
advantages of a responsive website design is its easy implementation as well as its
maintenance. Also, it is more cost effective than a separate mobile website.
c. Mobile application: Mobile apps can take the engagement of mobile users to a whole
new different level. They are by far the user-friendliest solutions for mobile based
web marketing purposes. Infact, a mobile application has the highest rate of success in
comparison to the above solutions. Thus, it is important for “ Hire car”, to consider
the solution of developing a mobile app for online car rent service booking in the
future. The main pros of the mobile app are its usability as well as its branding
(Homsud, S. and Chaveesuk, 2014).
In order to develop a mobile app, experts as mobile app developers should be appointed.
Strategically, the mobile app must function on both the Android or Google platform as well
as iOS platforms.
Some of the key advantages of a mobile commerce, are given as below:
Global reach: Mobile presence enables brands for entering the markets which are often niche
and not been entered before. Also, it is estimated nearly 2/3rd of adults owns their own smart
phone devices. This, by itself gives more prospective sales leads for specific brands.
Better data: Mobile presence must ensure brands with better data on consumers, as it shall be
a part of the overall process of purchase. In a conventional setting of retail, the consumer

generally enters the store, goes for a purchase and soon leaves after that. A lesser insights is
given as what is the reason for their purchase. With mobile commerce and its presence, a
brand like “ Hire car” will be able to connect with these consumers right from their time of
discovery till purchasing the service. This shall help “ Hire car” to improve its services on
car renting accordingly based on special occasions like wedding or airport transport or for
travelling for holiday (Gupta and Utkarsh, 2014).
Rapid extension: Mobile presence shall help “ Hire car” to also avoid issues pertaining to
market saturation by transitioning the focus for differentiating themselves from different
competitors. With the emergence and discovery of new markets, they can ensure extensive
opportunities of sales to brands (HubPages, 2016).
Targeted timing: Mobile presence of “ Hire car” shall help it to reach to the customers at the
exact right time, whether or not they are doing an item browsing. Programmatic advertising
and geotracking technology ensures connecting with such consumers in those moments prior
to a decision of purchase. This thus helps to upsurge the purchase has been completed.
Scalability: Using mobile commerce, the brands can scale all things be it inventory or even
marketing. For an instance, they will be able to upsurge the activities of mobile app
marketing, after the interest of the consumer spikes or downscale after the interest wanes.
Thus, in future “ Hire car” can consider it a prudent decision to invest in mobile commerce
with a mobile application development. This shall help more and more customers to rent cars
from the brand while the customers are moving and need a transport to travel.
Report: Conclusions and Recommendations to the Business
For establishing a popular name in the car renting industry with better customer service and
competitive advantage, the e-commerce solution is indeed an very efficient strategy for
investment. However, for the strategy to be successful the systems development lifecycle and

the phases in it must be addressed properly. The e-commerce website development should
also have an effective social media campaign strategy which will comprise of fan acquisition,
engagement, community development and sales. Privacy concerns in social networks like
identity thefts, cyber-stalking, wrong employment strategies must be kept in mind. Lastly, in
future “ Hire car”, can consider implementing a mobile application to attract more customers.
Recommendations:
a. A highly secured website development
b. Privacy policy page integration (SambhajiGawade and Bhagwan Hanchate, 2014)
c. A blog page integration for customer attraction and engagement
d. Social media engagement with video content strategies
e. Ensuring time to time update of the website with better features and elements
The above strategies shall thus ensure the website of “ Hire car” to be more successful for
future.
Report: Appendix 1 Journal
Date of research &
project activity
Full description of activity / discussion Time duration of
the activity in
days

18.01.2019
SDLC phase
To do this segment, I did a thorough
research on the different kinds of phases on
a SDLC. Here these phases included coding,
designing, testing and requirements
specification phase.
1
19.01.2019
Social media
campaign
In this segment, I did a extremely detailed
research on social media campaigns. I have
researched several articles on fan
acquisition, engagement strategies etc.
2
21.01.2019
Information privacy I have research on identity theft issues,
cyber stalking issues and employment issues
where private profiles on social media are
intruded for causing harm to individuals and
tracking them down.
1

21.01.2019
Mobile presence
I have researched on mobile presence
strategies like mobile apps, mobile
commerce and thee advantages of mobile
presence.
1
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