E-commerce Market in Australia: Attributes Influencing Customers

Running head: E-COMMERCE MARKET IN AUSTRALIA- ATTRIBUTES INFLUENCING
CUSTOMERS
E-commerce market in Australia- Attributes Influencing Customers
Name of the Student
Name of the University

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E-COMMERCE MARKET IN AUSTRALIA- ATTRIBUTES INFLUENCING CUSTOMERS
Table of Contents
Chapter 1: Introduction....................................................................................................................4
1.1 Background.......................................................................................................................4
1.2 Rationale...........................................................................................................................6
1.3 Problem statement.............................................................................................................8
1.4 Aim, Objectives and Research questions..........................................................................8
Chapter 2: Literature Review...........................................................................................................9
2.1 Concept of E-commerce........................................................................................................9
2.2 Benefits and limitation of e-commerce..................................................................................9
2.3 Driving forces of E-Commerce...........................................................................................11
Chapter 3: Research Methodology............................................................................................13
3.1 Introduction..........................................................................................................................13
3.2 Research philosophy............................................................................................................13
3.3 Research approach...............................................................................................................14
3.4 Research design...................................................................................................................14
3.5 Data collection.....................................................................................................................15
3.6 Data analysis techniques......................................................................................................16
3.7 Population and test...............................................................................................................17
3.8 Ethical contemplations.........................................................................................................17
3.8 Research limitations.............................................................................................................18

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E-COMMERCE MARKET IN AUSTRALIA- ATTRIBUTES INFLUENCING CUSTOMERS
References......................................................................................................................................21

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E-COMMERCE MARKET IN AUSTRALIA- ATTRIBUTES INFLUENCING CUSTOMERS
Chapter 1: Introduction
1.1 Background
The advances in the internet technology has been glorifying the market in many aspects. The
population over the internet has been increasing continuously. The World Web Wide (WWW)
users have been multiplying rapidly over the internet (Rahayu and Day 2015). Various
organizations have been transferring their business over the internet. The e-commerce businesses
have been growing rapidly in many countries including Australia. The Australian e-commerce
market been capitalizing the economy of the country. The Australian economy has broken
various records in past history. This achievement of long term economic expansion has created a
strong retail environment (Ashraf et al. 2017). The expectation sand needs of the Australian
customers have been maintained by organizations over the year. The online shopping has been
prevailing in the market.

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E-COMMERCE MARKET IN AUSTRALIA- ATTRIBUTES INFLUENCING CUSTOMERS
Figure 1: Number of different types of e-commerce activities performed in the last six
months
(Source: Mathews et al. 2016)
The growth in online customers have given rise in the e-commerce industry in the country.
The development of e-commerce has been part of the world-wide phenomenon that has shown
impact on the market. Companies have been increasing pressure for adopting e-commerce for
retaining their existence over the internet. Various young generation people have been using
online services over the internet (Gregory, Ngo and Karavdic 2017). A new generation of
consumers have been reshaping the face of online shopping. In Australia, people between 18 to
36 ages demographic have been active over the internet and becoming new consumers of online
shopping system. The population of young generation have been increasing all over the
Australia. Therefore, demand of e-commerce have been increasing in the Australian market.

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E-COMMERCE MARKET IN AUSTRALIA- ATTRIBUTES INFLUENCING CUSTOMERS
However, satisfaction of customers have been major aspect for all the organization over the
internet. However, various factors have been stimulation dissatisfaction among customers in the
Australian market. These factors have been discussed in the research study (Hamad et al. 2015).
Various new companies and small and medium enterprises have not been able to satisfy their
customers over the e-commerce industry. This has been one of the factor of customer
dissatisfaction among customers.
1.2 Rationale
The Australian e-commerce market has been a growing one in recent years. The ecommerce
market has been able to generate economy for the government of the country. Australians have
spent $21.3 billion money by purchasing online goods (Gu et al. 2018). There has been growth in
the purchasing behavior of customers in the Australian market. The concept of e-commerce has
been new model in the country. Therefore, the craze of the e-commerce has been high in the
market. Customers have been purchasing clothes and other items from online. The online market
of Australia has been increasing in daily basis. However, the customer satisfaction has been a big
factor that needs to be generalized. Customer satisfaction level has been continuously changing
in the scenario (Altameem and Almakki 2017). The demands and expectations of customers
have been changing all the time. Therefore, organizations have not been able to meet
requirements of the customers.