A Case Study of Amazon in Australia

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Business Research
A Case Study of Amazon in Australia

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Table of Contents
1. Introduction...................................................................................................................... 2
2. Project Objective...............................................................................................................2
3. Project Scope.................................................................................................................... 2
4. Literature Review..............................................................................................................3
5. Conclusion.........................................................................................................................7
6. References........................................................................................................................ 8
7. Appendix......................................................................................................................... 10

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1. Introduction
Due to the popularity of the internet, the market for e-commerce websites is rapidly
growing. People prefer to shop online since it saves their time, and they did not have to visit
the stores physically. Online retailers are also able to offer a wider and diverse range of
products for its customers that enable them to choose the ones which they like and find
new ones which fulfil their needs. With the introduction of one day and the same day
delivery features, the market for online shopping is gaining popularity, especially in urban
areas. Amazon has become the industry leader in the e-commerce industry, and it gained a
lead across the globe by offering a wide range of products and effective services. Amazon
has launched its services in Australia in December 2017 which resulted in increasing the
market share of Amazon in the e-commerce industry (Nicholson, 2017). Australia is a major
market for Amazon; however, the enterprise faces a number of issues while offering its
products due to the governmental regulations and perception of customers regarding
Amazon’s services. In this report, the case study of Amazon in Australia will be evaluated to
understand the challenges faced by the company in Australia. This report will also analyse
the key factors which create new business opportunities for Amazon in Australia. Various
recommendations will be given to Amazon as well which can assist the company in
expanding its operations in Australia.
2. Project Objective
The primary objective of this report is to evaluate the operations of Amazon in Australia
along with the challenges faced by the enterprise relating to the legal framework and social
factors. The secondary objective of this report is to analyse the business opportunities for
Amazon in Australia and providing recommendations for the company to expand its
operations.
3. Project Scope
The scope of this report is wide which include evaluation of various studies conducted on
Amazon and Australian markets to understand the key factors which influence the business
of Amazon. This report will review various articles to understand the opportunities and
challenges face by Amazon in Australia.

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