E-commerce Retail and Services: Maintaining Your Customers Happy

This presentation provides insights into the benefits, design, configuration, extensions, models, categories, marketing strategies, infrastructure, opportunities, issues, payment services, customer issues, benefits, emerging technologies, and recommendations in e-commerce retail and services. It emphasizes the importance of maintaining customer satisfaction in retail business.

E-commerce retail and
services
Maintaining your customers happy

Introduction of E-commerce retail and
services
 Retail-business: It is a process of selling goods or services to the customers with
varied multiple channels of distribution to attain a profit.
 Benefits of Retail-business: It allows to reach a client base that may be carried
off by the online market.
 Inventory alternatives: it offers with more inventory alternative due to the reason
that not all merchandise is accessible on the wholesale market.
 Retail-business is a type of business in which retailers can sell a varied
assortment of products and expose to clients, which enhances the sales potential.
 E-commerce provide many services to customers, such as online payments,
delivery of products, exchange offers, returns, and many others.

Retail business and services

Retail Business Services Website:
 The commercial market has evolved to the extent where customers are more
relied on the retail outlets for their needed products (Rohani & Chua, 2018).
 It provides various services, such as EMI services from banks, email services.

Design and configuration of the E-
commerce website
 E-commerce website is
designed to permit visitors to
purchase your products and
services directly from your
website.
 It delivers clients with user-
friendly tools that will develop
their shopping experience.

Extensions used in ECommerce
 Offline Integration,
 contact us,
 Consumer Ratings,
 Affiliate Location,
 Loyalty Rewards,
 Store Financing, and
 other appropriate extensions

Retail Business and services proposal
 Retail Business proposal is
based on different things, which
makes it successful in future,
such as mission, strategy,
technology, stakeholders,
engagement, and many others
(Venkatesh, Rathi & Patwa,
2015).

Reason of start Retail business and
services
 Client spend more money
 Expending market reach
 Increasing their local Credibility
 Display of products
 Enhance sales potential
 Easy data processing
 Data analytic reports
 Responsiveness

Retail Business planning
 Including mission statement,
 Strategic Opportunities,
 Specific Resources,
 Strategic analysis,
 E-commerce presence map
(Grimmer, Miles & Grimmer,
2016).

Retail business model(s)
 There are different models are
used for retail-business, such as
Retail-as-a-service Platform
and transformative retail
business model.
 Retail-business is famous and
popular because of its different
models and benefits (Cheah,
Ho & Li, 2018).

Retail business categories
 Department Stores
 Discount Stores
 Supermarket
 Hypermarkets
 Warehouse Stores
 Specialty Stores
 Malls
 E Tailers (Griva, Bardaki, Pramatari
& Papakiriakopoulos, 2018).

Retail business marketing
 Retail Business marketing can
be done using different
methods, such as SMS,
eReceipt, Consumer Insights,
Email, Social networks, and
many others
 Retail marketing is also used
for online businesses

Retail business and services Infrastructure
 Suppliers,
 Logistics,
 Resource requirements

Parts of Retail business infrastructure
 Suppliers- It involves store
processes, out-of-stock
situation, and ERP
 Logistics: These are requires to
monitor and control different
parts of Retail business
 Resource requirement

Opportunities for suppliers
 Global presence
 Novel business opportunities
 Shorten supply chains
 Substantial cost saving
 Mass customization
 Improved competitiveness

Customers benefits from Ecommerce
retails and services
 New products and services
 Global choice (Allen, 2018).
 Substantial price reductions
 Quality of service
 Rapid response
 Personalized services
 Easy product selection

Retail business payment services
 Cash
 Bank Transfer
 Debit or Credit Card
 Cheque
 ATM card
 Other electronic payment
(PayPal, Billpoint)

Retail business and services issues
 Customer issues
 Leadership problems
 Poor sales
 Cyber security issues
 Privacy and security of data
 Other issues

Customer issues of E-commerce and
services
 Customer issues can be assortment from your principal buyer being
unhappy with the products so it id stated that preventive planning needs
to be followed.

Retail business services benefits
 Flexibility
 Cost-effective
 Easy setup
 Substance income online
 Convenience
 Faster delivery of products
 Customer loyalty
 Closer relationship
 Global accessibility
 Sales reach

Barrier of Retail business and services
 Free-in-store Wi-Fi is a function that most clients are pertaining to anticipate.
 Profits are uncertain in the international market
 Security issues are higher as compared to online market
 Old treatment, uninspired personnel, time-wasting tasks, and inefficient
procedures that needs to be removed.

E-commerce retail and services testing

Facts about e-commerce retails and services
 Retail business is a brilliant
idea to save cost and time of
customers as well as companies
 It provides high growth in less
time
 It is the best way to stabilized
business in less time

Emerging technologies IOT
 IOT: The IOT is helpful for Retail business as it provides many benefits
to customers and companies
 Retail analytics: it provides selection choice and easy marketing based
on analytical reports

Conclusions
 Retail business has become a reliable way to develop the business and
available to prospective customers.
 It provides many benefits to customers as well as companies.
 It makes many things normal and easy using traditional facilities
through offline stores.

Recommendations
 Companies should follow legal things in the business
 Customer issue is a big challenges in front of retail business. Therefore,
it is necessary to induce customers and manage salary of the employees
through retail analytics
 Provide more flexibility to uses, such as after pay.

References
 Griva, A., Bardaki, C., Pramatari, K., & Papakiriakopoulos, D. (2018). Retail business analytics: Customer visit
segmentation using market basket data. Expert Systems with Applications, 100, 1-16
 Rohani, A. M. B. M., & Chua, F. F. (2018). Location Analytics for Optimal Business Retail Site Selection.
In International Conference on Computational Science and Its Applications, 23(6), 392-405
 Cheah, S., Ho, Y. P., & Li, S. (2018). Business Model Innovation for Sustainable Performance in Retail and
Hospitality Industries. Sustainability, 10(11), 3952
 Venkatesh, V. G., Rathi, S., & Patwa, S. (2015). Analysis on supply chain risks in Indian apparel retail chains and
proposal of risk prioritization model using Interpretive structural modeling. Journal of Retailing and Consumer
Services, 26, 153-167
 Grimmer, L., Miles, M. P., & Grimmer, M. (2016). The performance advantage of business planning for small and
social retail enterprises in an economically disadvantaged region. European Journal of International
Management, 10(4), 403-421
 Allen, S. G. (2018). Retail Giant to Offer Online Degrees for Employees. Diverse Issues in Higher
Education, 35(11), 10-10

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