B2C Fashion Ecommerce Model - Desklib

Running Head: B2C FASHION ECOMMERCE MODEL
B2C FASHION ECOMMERCE MODEL
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B2C FASHION ECOMMERCE MODEL
Introduction
There are three types of e-commerce models. They include: (B2C), (B2B) and (P2P). Today
ecommerce is leading in business worldwide (Wong and Ma, 2013). The different models are
being used. P2P involves business between one person and another person. In this case
consumers can sell goods and services to each other. This model lacks insurance. B2B involves
business selling goods and services to another business. The trade involves business among
enterprises. B2B has developed but it’s not so popular globally. B2B has involves three ways to
be successful. They include: purchases, teamwork and service. Finally, B2C is ecommerce
involving a business to customer. This is the major business model global. Most companies tend
to sell products and services to final clients directly.
A.
Business to Consumer model is the most used ecommerce model. Today most people are using
B2C model. The world has more than three billion people connected to the internet. This mean
that more sales are done online by business directly to the customers (Homsud and Chaveesuk,
2014). B2C will always address consumer need directly.Focusing on fashion industry. Most
business tend to sell their fashion product online directly to consumers. There is a number of
fashion online stores. Customers visit the sites and look for dress, bags, shoes, socks, sarees,
bottom wear, accessories and many more products. There is quite a number of website where
consumers can buy products. For example, BNKR, Greats, Zalando and many more.
For our discussion, we are going to consider BNKR and Greats. Both are USA based fashion
store. They use B2C model in the ecommerce. BNKR is among the leading fashion stores in
delivering fashion products in USA (Us.fashionbunker.com, 2018). BNKR is also an online
retailer in Australia. Due to ecommerce, BNKR is now a global company. It offers shipping to
50 states in USA. BNKR, also makes a premium Australian fashion accessible to the US and
hundreds of locations worldwide. The BNKR homepage URL is https://us.fashionbunker.com.
Below is screenshot for the homepage.

B2C FASHION ECOMMERCE MODEL
Greats is the other fashion online store based in Brooklyn in USA. The company specializes with
men and women footwear (Greats, 2018). It provides high quality footwear to direct consumers
at a great price. The company sells most footwear brands within 90 days. The website URL is:
https://www.greats.com. Below is a screen shot for the home page.
B.
BNKR applies business to consumer (B2C) model due to some visible factors. The company
provides the fashion products directly to the consumers. Any potential consumer visits the site
and searches for a product he/she may like. There are a variety of products in offered on the
website. The products include: clothing, accessories, labels, shoes and many more items. The
website belong to the B2C model due to some characteristics (Rahman and Mannan, 2018). First,

B2C FASHION ECOMMERCE MODEL
there is a shorter decision-making process. Potential customers can easily desire most of the
products from the website. This may result to customers instantly buying the products. Also the
website tends to target a large number of customers. Secondly, the website has shorter
relationship with the customers. This is because, there are buyer who do not return to the online
store to buy more goods.
Great online store also belong to the B2C model due to some factors considered. First, the
company owners declares that the business in mainly to provide the footwear directly to
consumers. Secondly, the business is product driven. Greats also tends to maximize on the value
of the transaction (Tian, Liu and Chen, 2015). The marketing transactions ate shorter. Also, the
need to capture any consumer’s interest via the social media platforms is immediate. The
campaigns ma also include special deals, discounts from time to time and customers may also get
vouchers. Thirdly, Greats is more concerned on the brand identity which is created through
imagery. The above characteristics makes both websites fit the Business to Consumer Model
(Murphy, 2018).
C.
There are a number of principle business goals for both websites (https://us.fashionbunker.com
and https://www.greats.com). They include: increasing the website traffic, search engine
optimization, content marketing and up-sell. Increasing the website traffic is the ultimate goal for
every business. Large website traffic leads to numerous number of potential customers accessing
the website. This may increase the number of sales made from the website (Katre, 2018).
Google analytics a great tool that show about the website traffic. It gives vast information which
includes, the dates, the location of the visitors, the landing page, the devices used, the session
and the bounce rate. Google analytics also should the source the visitors used to land the website.
The tools is used to make great decision such as where to advertise more, where to put up a new
branch among other decision (Zhou et al., 2013). When the website traffic in high, there are
chances of increasing the sales thus more profit in the businesses. Another business goal of the
website is the SEO. Both websites have optimized the SEO for Google, Yahoo and Bing (Nagar
and Gandotra, 2016). Search engine optimization bring in a number of benefits to a company.
First, it helps in brand building. Brand building enables customers to identify the company logo,
colors and the name of the company with a positive reputation. The brand building tends to