E-Commerce Strategies and Technologies

E-Commerce Strategies and
Technologies

Table of Contents
INTRODUCTION...........................................................................................................................3
1. Importance of understanding, addressing and meeting customer expectations when seeking
to deploy an e-commerce strategy. .............................................................................................3
2. E-commerce has allowed Next to improve its business processes and profitability. .............5
3. Advantage and Disadvantage of deploying an e-commerce strategy......................................6
4. Broad range of technologies that are required to develop and deploying a secure e-
commerce site..............................................................................................................................7
5. The need to have an integrated communications platform when developing an e-commerce
solution. .......................................................................................................................................9
6. Role that database technology currently plays in the provision of an e-commerce solution.10
CONCLUSION .............................................................................................................................11
REFERENECES............................................................................................................................12
.......................................................................................................................................................13

INTRODUCTION
E-commerce is the act of technological purchasing and merchandising of trade good or
assistance over the cyberspace. It is also popularly known as internet commerce. It helped
businesses establish a wider market presence by supply inexpensive and more cost-efficient
distribution channels for their products and services. E-commerce scheme is just the operation of
agreeable a web development agency or creative agency to build a website that allows them to
interact with customer over the internet. Next is a British multinational which is serving
footwear, home products and clothing. It has it headquarters in Enderby, England, UK and was
founded by Joseph Hepworth. It is the largest clothing retailer by sales in UK and also listed on
London Stock Exchange. In the further report light will be put upon the scheme engaged and
consequence of e-commerce on business organization. Also analysis on the hardware,
software,web-based and database technologies involved in setting up a unafraid e-commerce site.
1. Importance of understanding, addressing and meeting customer expectations when seeking to
deploy an e-commerce strategy.
A well-planned e-commerce strategy for the online business is vital to its ongoing
success. Understanding, addressing and meeting customer experience plays a vital role when
seeking to deploy an e-commerce strategy. The following are some e-commerce strategies:
increasing the e-commerce search usability, using high-quality photographs and good
commodity set forth, modify home page, focus on consistent and incomparable content, building
e-mail list, improving social media strategy, creating landing page etc..
These days finding great products to sell on the e-commerce website and using SEO and PPC ads
to drive traffic is not enough. To stand out among other competitors, Next focus on their
customer expectations. To understand and meet customer expectations Next tries to find out
customer experience. Customer experience involves how a customer interacts with Next's e-
commerce website. The goal of being hyper-focused on the shopping experience is to build
brand loyalty.

Understanding the customer expectations and providing the customers a good experience
can enhance the referral business of Next.
Understanding customer expectation helps the e-commerce website or business to
personalize their home page and ad campaigns.
Understanding, addressing and meeting customer expectation helps the e-commerce
website to offer subscriptions as it benefits both the customers and also e-commerce business. As
Next is a fashion website so it can offer a monthly accessories box as the per taste and preference
of the customers.
If Next understand their customer expectations then it helps them in improving their
social media strategy. As posting, promotions and offers will be provided keeping in mind the
customer expectations.
Through understanding and addressing the customer expectation, Next could focus on
consistent and unique content which will enhance the customer experience will ultimately lead to
increased the website sales.
The business is at a well-defined discriminate without a good perceptive of difficulty that
users intimate within their piece of land. It is indefensible to require creator to produce superior
work if they do not realize how their masses think and will in reality activity their piece of
ground for. Cognition of users behavioural variation can be a leading factor in flourishing
website carrying out.
Site creator need to realize needs and preference of the customers as they creating by
mental acts the pattern of the message to be delivered.
Key aspect which the web developers or site developers process should include usability
testing.
If developers understand and address the customer expectations then they will be able to
make users act at the internet site and make their searching gratifying, cultivable and as
easygoing as manageable.
If the business before deploying their e-commerce strategy understands, employs and
meets customers expectations then it will be able to meet customers service expectations which
adds in the success of their e-commerce strategy. Without understanding customer service, Next
cannot attract the people whom they want to buy their products and services.