Significance of Understanding, Addressing & Meeting Customer Expectations in E-commerce Strategy

E-Commerce and
Strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Discussion about significance of understanding, addressing & meeting customer expectations
at the time of deploying e-commerce strategy............................................................................3
Using organisational case study analyse how e-commerce has allowed a company to enhance
its business processes & profitability..........................................................................................5
Provide critical analysis of both the advantages and disadvantages of deploying an e-
commerce strategy......................................................................................................................6
Discuss a broad range of technologies that are required to develop and deploy a secured e-
commerce site..............................................................................................................................7
Evaluate & justify the requirements to have an integrated communication platform at the time
of deploying an e-commerce solution.........................................................................................8
Critical evaluate the role that database technology currently plays in the provision of an e-
commerce solution....................................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
E-commerce is defined as a modern business practice which is associated with buying as
well as selling products and service, transmitting funds or money by electronic network. One of
the major source of implementing e-commerce activities is internet. It is said that business
transaction supports businesses such as B2C, B2B, C2B & C2C (Luo and et. al., 2020). E-
commerce is basically a support given to business & industries which allow in operations at
global level. It also help organisation to enhance the productivity and profitability of organisation
and also save the cost of implementing activities. For the present report, ASDA is taken into
consideration. It is a British supermarket retailer which was founded in the year 1949 by Peter
and Fred Asquith. The head office of company is located in West Yorkshire, England. The
company has presence in around 630 cities and offer its products as well as services via offline
and online medium both.
The report will cover significance of understanding, addressing and meeting customer
expectation at the time of deploying e-commerce tactics. In addition to this, there is a discussion
about how e-commerce allow businesses to improve their processes and profitability level. The
advantages & disadvantages of deploying e-commerce strategy and various technologies which
are needed to develop s secure-commerce site is described in the report. Moreover, the report
will cover an understanding about requirement of integrate communication platforms at the time
of developing e-commerce solution. In the last, role that database technology plays in relation to
e-commerce solution is elaborated in a proper manner.
TASK 1
Discussion about significance of understanding, addressing & meeting customer expectations at
the time of deploying e-commerce strategy.
E-commerce is basically an act of making transaction that is selling, transferring and
buying of funds by the assistance of internet & other associated means. In addition to this, E-
commerce is mainly categorised in four major business segments that are Business to customers,
Business to business, customer to business and customer-to-customer as well (Carta and et. al.,
2019). Customer expectations is defined as the requirements as well as preferences of buyers
regarding goods and services offered by an organisation. It is significant for a business entity to
focus on meeting with the expectations of customer as it help in sustaining in market for longer-

time that has positive impact on performance and profitability of an organisation. The main
motive of every company is to fulfil the needs of its customer and potential buyers as it assist
retaining in gaining trust of customers and enhance the customer base level of company.
Therefore, customer expectations is considered as one of the ley factor that derive change within
the function as well as operations of business.
If it is talking about present industry trends, customer expectations are evaluated and
analysed by companies in order to gain insight about requirements and preferences of customer
which are flourishing at marketplace and impact on the overall social and environmental trends
as well. Therefore, it is significant for organisations to gain an understanding, addressing and
meeting with requirements of customer and potential buyers (Kawa and Maryniak, 2019). The
significance of understanding, addressing as well as meeting customer expectations is given
below: To seek knowledge about the right buyers- E-commerce is a broader concept that is
available to companies to dealing with such competitive environment and raise market
share as well. It is significant for an organisation to know what people want to serve them
as it help in retaining in market for longer time period. Therefore, at the time of
deploying e-commerce gaining insight about customers requirement renders the business
entity knowledge related to an appropriate market segment they require to target as per
the offering of goods as well as services. In addition to this, if it is talking about
addressing stage where those products were offered that individual want and purchase
that leads to meeting with expectation of customer by company in an effective manner.
Therefore, customer requirements as well as preference assist company to gain
knowledge about market trends in an appropriate way. For ensuring customer satisfaction & loyalty- Another importance of understanding as
well as addressing customer expectations is it help in gaining the trust of customers due
to which an entity is able to retain customers for longer time period. In addition to this, it
is analysed that increase in customer base level enhance the market presence and market
share of an organisation that leads to attainment of competitive advantage at marketplace.
 For effective & successful positioning in market- It is determined that understanding
about the expectations of customer help an organisation to properly position its products
as well as service at marketplace. In addition to this, successful positioning of product