E-commerce Strategies and Technologies

E-commerce strategies and
technologies

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO1..................................................................................................................................................3
Importance to understand, meet and address customer expectation on basis of e-commerce
strategies......................................................................................................................................3
Case study of H & M, impact of E-commerce on the company profitability..............................4
Advantage and disadvantage of E-commerce strategies..............................................................5
LO2..................................................................................................................................................6
Technologies to develop and deploy e-commerce site................................................................6
Integrated communicate in E-commerce.....................................................................................7
Database technologies in e-commerce.........................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
E-commerce is an online platform which helps the companies and business to promote
there product and services on an online portal and platform. It is referred as the Electronic
commerce, it is a business structure which let firms and other individual. It works in all major
market segment “ business to business”,“business to customer”, “consumer to consumer”,
“consumer to business”. H&M is one of the leading market fashion industry company which are
working in the major fashion trends and are a trendsetter. They started there business was
founded in 1947 and the founder of the company Erling Persson when he open the first shop in
Sweden. In this report will describe the strategies and the technologies to build and work the E-
commerce in the industry and how they can impact on the profitability of the business (Lee, I.
ed., 2016). H&M are using e-commerce from September 16,2010 and is working in a great
structure.
MAIN BODY
LO1
Importance to understand, meet and address customer expectation on basis of e-commerce
strategies
When the e-commerce is being deployed in market by companies, it helped the
companies in finding one of the best result in their firm with rapid changes in sales and service.
IT is important for companies to understand the customer expectation because the business are
running to give the services to customer and satisfy their need which need companies to
understand, address, meet etc. to customer expectation to get the best result out of everything(Le-
Nguyen,2016).
Companies are working to satisfy customer needs and wants, to get the best result it is
important for them to understand that customer is the first priority of companies and if there are
customers than only the company is working. Deploying the e-commerce in retail sector is one of
the biggest task as it require proper planning and ways to give the variety and choices to the
customer as retail is one of the biggest market in market share and customer are very choosy in
this as there are a lot of options. The companies need to look for this thing which customer wants
and needs, if company get to know about the choices of customer and the preference with
addressing them properly can help them in making the best e-commerce company and help in
attracting majority of audience in the market with better goals and objective in market share.

Strategies of e-commerce to help customer needs: -
1. Increase E-commerce search Usability: - The company need to understand the choices
and preferences customer seek and for that they need to increase their usability and
artificial intelligence to understand customer on there previous history.
2. Effective targetting: - Companies need to understand and target there market where they
want to hit the max to get best of result in their goals and helps in satisfying the customer
needs.
3. Consumer centric design: - Try to be more consumer centric as they are the main reason
the work is going on and it requires to have the best of the consumer centric ways for a
company to get better result as it attract more of the audience.
4. Service and support value proposition: - It is one of the most important point for the
customer when they seek something from companies as the services and the way the
company respond and treat to their customer is a major task and fact which they need to
consider when working.
Case study of H & M, impact of E-commerce on the company profitability
H & M is one of leading retail fast fashion company working in fashion industry and
changing the trends worldwide with their trends and fashion sense. The company was founded in
1947 and the founder of the company Erling Persson when he open the first shop in Sweden.
The company listed itself in Stockholm Stock exchange in 1974, Shortly after that they have
opened their first store in London in 1976. After that the company have started exploring the
business worldwide and developed themselves in market with good market share.
After the growth in the fast fashion industry H&M have been in a consistency of good
performance and then suddenly they stuck to a limited market which stopped their market
profitability and decline the profit among the competition. It also affected the company in no
growth. H&M tried a lot of new trends and fashion to change the market which they are lacking
but still they were not able to get more of the audience in market which cause them profitability
& low growth(Hua and et.al.,2019).
ON June 25' 2010 company published article showing that they are starting the e-
commerce of the company to increase the working and providing new services to the customers.
The process of the E-commerce have be allowed and started from 16th of September'2010. The