E-Commerce Strategies for P&G Wells Ltd

E-Commerce Strategies
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Discussion of types of strategies for E-Commerce solution which would satisfy company...3
2. Analysis and evaluation of resources which would be required with suggested solution for
organisational E-Commerce strategy ..........................................................................................5
3. Providing detailed step by step plan of necessary actions to implement solutions for
organisational E-Commerce strategy...........................................................................................5
4. Undertaking SWOT Analysis for outlined E-Commerce strategy..........................................7
5. Discussion, differentiation and evaluation of different types of payment systems which are
integral for E-Commerce Success................................................................................................8
6. Providing critical appraisal of overall e-commerce solution that is outlined..........................9
7. Evaluation of what will be considered the success of e-commerce implementation...............9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
E-commerce can be said to an activity of electronically purchasing together with selling on
online services through Internet. It is a platform that assist businesses to market their offerings
and selling them on online portal (Chaisit, Pansuwan and Isaranontakul, 2020). At same time,
strategy is a term that summarises the ways an organisation is planning objective attainment
addition to improving position or brand image in market. E-commerce strategy is an action plan
for ambition and principle for realise maximum sales on online platform. When a business
operates as an online store that sell products, they might be interested in seeking helpful advices
related to the ways to reach wider audience through E-commerce strategy. It requires a
sophisticated management system addition to strategy which combines various separate
elements. For the assignment, P&G Wells Ltd is considered organisation which is local
independent bookshop located in Winchester, UK. It is oldest shop that offers variants of books
in city as well as longest surviving bookshop in the country. It is planning to become e-
commerce entity that offers books online.
The assessment covers kinds of strategies that can be used to drive an e-commerce
solution. It further designs an e-commerce solution according to specified requirements of
strategy. At last, an E-Commerce solution is implemented as per specified requirement or
strategy.
MAIN BODY
1. Discussion of types of strategies for E-Commerce solution which would satisfy company
E-Commerce solution can be described to the commodities or services which aids an
organisation to conduct business activities electronically. In present world, range of available e-
commerce solution is wide, comprising those which permits traditional companies to design,
create together with operate online sites. In context to P&G Wells Ltd, it is an entity that sells its
books in an effort for allocating huge resources for actual trade transactions than other
applications. There are multiple establishments that feels tiredness or frustrated to not have
information about which platform or strategies to select for maximising business idea and
driving e-commerce solution. Some of the types of strategies that managers of P&G Wells Ltd
could use for the purpose of driving an E-commerce solution are as discussed:
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Discounting strategy: Everyone likes and wishes for getting a deal. This is the reason it
seems like maximum stores are constantly running sales together with promotions (Chen and
Chen, 2019). The stores are making efforts to get customers in the door as well as to checkout
counter which can be done in same manner by P&G Wells Ltd with their e-commerce stores.
Offering discounts and free shipping is one of strategy that can be adopted by administrators of
P&G Wells Ltd for driving an e-commerce solution and encouraging more audiences to purchase
of books. As per a study, it is analysed that around 93% of online buyers are motivated to
purchase products when free shipping and discounts are offered. At same time, referral programs
are also part of discounting strategy that brings more sales addition to assist in building larger
customer base. When organisations provide customers with great and special discounts then they
makes huge sales along with discovers potential customers also.
Live chat strategy: E-commerce solution is appealing towards various shoppers as it is
easy together with convenient. However, when these shoppers run into any issue or problem or
dealing with audiences or customer service online is something but easy. It is the reason many e-
commerce businesses are turning into live chats in order to assist turn disgruntled shoppers into
satisfied and happy customers. There are around 90% customers that perceives live chat helpful.
In respect to P&G Wells Ltd, live chat strategy can be used for answering questions of customers
fastly without leaving the website. Moreover, through ensuring positive experiences to customers
with organisational e-commerce solution, managers build trust among target customer base. It
makes customers more likely to return back and drive sales for the company.
E-mail marketing strategy: There are cases when an organisation have beautifully
designed and perfect set-up of e-commerce store. However, when no one are aware about it then
how they will drive e-commerce solution or make any sales. Companies are required to promote
their business and one of effective strategy to do is email marketing. It is an act to send well
planned commercial message to group to target population by using email. All the email send to
customers is seen as email marketing (Choshin and Ghaffari, 2017). The strategy including usage
of email for sending request business, advertisement or soliciting e-commerce solution.
Marketing department of P&G Wells Ltd can use email marketing strategy for driving e-
commerce solution. At the time when managers write an email for sending it to prospect list then
it is important to stress urgency. It is because the more urgency they create the wider audience
feels pressurise to frame purchase decision. The strategy will assist managers of P&G Wells Ltd
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