E - Commerce Strategies Assignment

E - Commerce
Strategies

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1.1 Critically discuss the expectations of internet................................................................1
P1.2 Critically assess the potential impact of common applications on an e - commerce
business...................................................................................................................................4
TASK 2............................................................................................................................................6
P2.1-Plan an e-Commerce implementation strategy for an e - commerce business..............6
Covered in PPT.......................................................................................................................6
TASK 3............................................................................................................................................6
P3.1 Critically assesses the risks of linking the business systems to the internet..................6
P3.2 Explain the importance of protecting the intellectual properties of an organisation.....8
P3.3 Critically discuss security measures to protect an e-Commerce solution......................9
P3.4 Critically evaluate current e-Commerce developments and assess their incorporation into
an e-Commerce strategy organisation..................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
E – commerce can be defined as the commercialized transaction which means purchasing
or selling of products and services gets conducted electronically over Internet. In present
scenario, it has been analysed that most of organisations are trying to make themselves
digitalised in order to start their business on the internet (Abou-Shouk, Megicks and Lim, 2013).
This is majorly being done because, customer's expectations are increasing rapidly because of the
technology that they are using in daily life. This ultimately pushed organisations to sell there
products and services over computer network because it saves time of buyer and seller. Along
with this, business organisation which is being chosen in present context i.e. Carlton Travel
Working in collaboration with other professionals in the medical field, Carlton Travel which
transforms ideas into finished textile products, bringing them to market in the shortest possible
time. Now, business organisation has decided to do business through using online media tools
(E-commerce). Apart from this, report will be enclosed with expectations of customers that are
using internet in their daily life. Assignment will also focus over impact of common applications
over e – commerce, a plan is to be made of e-Commerce implementation strategy. It is also going
to cover a number of things like risks of linking the business systems to the internet and
importance of protecting the intellectual properties of company. Lastly, current e-Commerce
developments and measure of incorporation into a strategy of organisation that will help in
meeting expectations of customers.
TASK 1
P1.1 Critically discuss the expectations of internet
Customer expectations reflect the experience and expectations of customers towards a
particular product or service. According to McGovern, (2016), the customer's expectations on
internet are increasing but the response firm is receiving is much slower than their expectations.
Continuous meeting up of all the anticipations of consumers may lead firm to face number of
losses in terms of finance, reputation and competitiveness. Here, statement which was given by
the author was somewhat correct because, most of customers focusing over getting a quicker
response from company along with much effective service. In order to do so, internet has been
one of the best tool which helped companies to reach to customers directly with ease and aid
them in providing right service in much quicker way. Apart from this, it has also been found that
1