logo

E-Commerce Strategies INTRODUCTION 1

   

Added on  2020-06-03

20 Pages6961 Words420 Views
E-commerce Strategies

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................11.1 Expectations of internet customers...................................................................................11.2 Potential impact of common applications on an e-commerce business..........................3TASK 2............................................................................................................................................42.1 E-Commerce implementation strategy............................................................................4TASK 3............................................................................................................................................63.1 Risks of linking the business systems to the internet......................................................63.2 Importance of protecting the intellectual properties........................................................83.3 Security measures to protect an e-Commerce solution...................................................93.4 Current e-Commerce developments and assess their integration...................................11CONCLUSION .............................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTIONE-commerce can be simply defined as purchasing and selling products and services ortransferring funds or information oven an electronic network called internet. E-commercestrategy is not only for internet businesses (Jha, Guillen and Westland, 2012). It is important toany of the enterprise which conducts its business over the internet. It explains both the short aswell as long term goals of e-business and also involves careful and skilled planning. Thesestrategies are also a part of the corporate strategy and business planning. It also interlinks withvarious other schemes consisting of marketing, organisational and strategical schemes related toIT. The present report is based on the e-commerce strategy of making Lions Cricket groundticket booking system / website. In this project, the expectation of internet users are explained.The potential impact of common applications on an e-commerce business is also described here.TASK 1 1.1 Expectations of internet customersAccording to Ledbury (2015),Internet customers expects something more in comparisonto normal consumers of organisation. Some of the main expectation of internet customers arelisted below:Preferred payment methods :Adam (2011) states that consumers as purchasing tickets fromthe official websites of Lion cricket ground are expecting various payment methods in order topay the money for that effectively without facing any types of problem. Corporation can take useof different online payment applications like PayPal. On the other hand, Azad and et. al. (2012)says that users expects such a easy methods of payment where they do not want to move here andthere. For this, they choose online. Here they do not have to waste their costly time in standing ina queue for purchasing a single ticket of cricket. Special offers : As per the view point of Spieth and et. al. (2013),people also thinks for betteroffers like discount in the price, additional gifts along with services or products, etc. from anonline shopping. So, organisation should provide them special offers by minimising the price forpurchasing of more than two tickets. They should also includes additional passes or gifts for thelucky winners by arranging a contest. On the contrary, Leão (2012) says that organisation maysuffer from loss if they offer extra things along with the product at minimum cost.A personalways wants some special discount if they are purchasing products online. If company is1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
(Solved) E-Commerce Strategy - PDF
|9
|2627
|452

Use of Internet in Revenue Generation
|8
|529
|454

E-commerce Strategy of eBay : Report
|11
|2540
|44

Ecommerce Strategies
|11
|473
|63

Retail Marketing and E-Commerce
|13
|3083
|362

Benefits of Online Malls to Vendors and Shoppers
|11
|3293
|58