E-commerce Strategy of eBay : Report
11 Pages2540 Words44 Views
Added on 2020-07-22
E-commerce Strategy of eBay : Report
Added on 2020-07-22
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E-commerce Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ........................................................................................................................................11.1, 3.4 Present customer interaction..........................................................................................1TASK 2............................................................................................................................................3Selling and marketing strategy....................................................................................................3TASK 3 (part 1) ...........................................................................................................................42.1 Design e-commerce strategy.................................................................................................4TASK 4 ( part 2)..............................................................................................................................4e-commerce strategy...................................................................................................................4CONCLUSION................................................................................................................................6REFERENCES ...............................................................................................................................7
INTRODUCTIONElectroniccommerceistransactionof buying and selling of goods and services online. Itdraws on technologies like electronic fund transfer, inventory management system, onlinetransaction processing, supply chain management, mobile commerce, internet marketing,electronic data interchange & automated data collection method. Modern e-commerce use worldwide web for transaction life cycle and other technologies are also used such as electronic mail.E-commerce strategies are formulated for online transactions. In the present assignment, givencompany is eBay which is a multinational electronic commerce organisation. The firm isoperated in around 30 countries (Asiabugwa and Munyoki, 2012). The report covers selling andmarketing strategies, customer interaction, development of electronic commerce strategy etc. Itincludes the journey of customers and their expectations and strategies formulated by the firm inorder to do successful transactions online. TASK 1 1.1, 3.4 Present customer interactionCustomer Journey: It is defines as the complete addition of experiences that buyers go through when theyare interacting with the firm and brand. Rather then just a transaction, customer journeydocuments complete experience of being a consumer. It is like a roadmap that describes aboutthe way to aware customer about brand and their interaction with trade name and beyond. It isabout nurturing the experience of customer. When consumer buy any product or service, theyare evaluating that a pleasurable feeling will come with the purchase. Customers enjoying ifthey feel satisfied with what they bought (Chang and Graham, 2012). So it is necessary for eBayto understand the mindset of customer and provide them good services so that they feel happy. Way by which goods and services are delivered to customers:Products and services are delivered to customers through distribution channels. eBaydeliver their goods and services through eBay courier service. They provide free shipping to theirpotential customers. eBay also offers cash on delivery services to their buyers. Target customers: Target customers are defined as the individuals who are most likely to buy products.Certain aspects need to be identified such as age, income level etc. eBay, as an electronic1
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