Achieving Sustainable E-Commerce through Positive Trade-Offs

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How can an organization achieve sustainable E-Commerce in Environmental, Economic,
and social dimension through the use of positive trade-offs?
Research Methodology
This study provides methodologies aimed at answering the research question, how an
organization can achieve sustainable E-Commerce in Environmental, Economic, and social
dimension through the use of positive trade-offs? I detailed research is conducted to understand
the basis of the question. The outcomes of the research are elaborated through various and
studies. Thus, the results of this research will assist the manager of e-commerce companies in
identifying better sustainable activities which aid in the positive economic outcome.
The research report also gathers information from peer review articles, journals, research
papers, research reports, and conference papers to identify positive trade-offs and sustainable e-
commerce activities. The resulting outcome helps to analyze the three dimension of
sustainability in e-commerce sectors. Thus bring an overall result of a pure research paper.
Research Report on Sustainable E-commerce strategies
Abstract
The current internal revolution has facilitated the development of online business all
around the globe. However, studies show that environmental, economic, and social aspects are
essential to any e-commerce sector to both retailers and customers. Thus, the sustainability of e-
commerce depends on three dimensions. According to studies, a sustainable E-commerce system
enables the consumers to do their shopping online, at any place and any hour of the day through
safe payment systems. Therefore, this study is intended to ensure that a sustainable e-commerce
system in the three dimensions in Amazon online business.

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The study develops questions such as how the three sustainable dimensions can be
integrated to ensure sustainable E-commerce system in today's and future generation
(Mangiaracina at el.,2015, p.566). Thus, to answer this question, collaboration with other
stakeholders is essential. Various methodologies are adopted in this report to examines the
concept of sustainability in the three dimensions. A case study involving the company is
conducted to develop empirical data. According to the study, integration is crucial in the three
dimensions of sustainability. Secondly, companies should take the tradeoff in various dimension
to ensure sustainable e-commerce. Therefore, the study concludes that the three dimensions
should be considered as a social element to achieve sustainable e-commerce.
Introduction
Current studies show that most people around the globe are taking advantage of an e-
commerce business (Laudon & Traver, 2016). However, there has customer has are now
inquiring for a sustainable e-commerce shopping system which has been attributed to the
availability of a wide range of products available and the need to make a comparison of prices.
The e-commerce system has enabled the business to establish a business brand. Moreover, e-
commerce system has allowed the company to maintain stronger relationships with their
potential customers. Also, it has enables retailers and consumer to develop a different
perspective of doing business. Additionally, It has enabled most people from every corner of the
world to buy products at their homes, offices, and anywhere else through the internet.
Also, the E-Business system has enabled buyers to compare prices and product from
various websites before making the ultimate decision on the desired outcome (Oliveira &
Martins, 2010, 1338). However, the success of E-Business has been attributed to various
sustainability strategies. Thus, the trade-off is very crucial, since they ensure that the positive

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impacts exceed that negative impacts. However, many companies around the globe are involved
in e-commerce; thus, important strategies should be adopted to ensure that e-commerce activities
should not affect world sustainability. All, e-commerce companies and organization should take
a role action to preserve the environment. Lack of sustainable developments in E-commerce
leads to depletion of eco-system. Thus, companies should adopt environmental friendly feature
which does not affect the well-being of humankind.
According to studies, the growth of e-commerce in the world has to lead to an increase in
the total number of orders delivered, leading to high traffic congestions in various cities and high
emission of CO2 (Einav, at el., 2014, p.490). These are attributed by vehicles which are used in
the transportation of those orders from one place to another all around the globe. Studies show
that the e-commerce activities which are involved in the delivery of business to consumer goods
(B2C) are about 61% e-commerce shipments. The shipment has highly contributed to health
pollution through the emission of harmful gases such as CO2 in the environment. The pollution
profoundly affects the general environment and human beings leading to global warming and
breathing problems.
Therefore, the e-commerce sector should enhance sustainable environmental strategies
which aid at advancing the logistic service providers to use alternative methods of distribution,
which is environmentally friendly (Pt, 2015). Retailers aim at generating profits and revenues;
thus, they should utilize trade-offs in the environment, society, and economy, which can
contribute to more economic gain. Therefore, the reports aim investigation of how different
companies can integrate the three dimension, thus benefitting the consumers, retailers, and the
general environment. Thus, the report will try to answer these questions in the context of results,
and recommendations: