Research Proposal on the Advancement of Technology
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Added on 2020-06-05
Research Proposal on the Advancement of Technology
Added on 2020-06-05
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RESEARCH PROJECT
Table of ContentsTASK 1............................................................................................................................................1P1 Research Proposal.............................................................................................................1Literature review....................................................................................................................2P2 Research Methodology......................................................................................................3TASK 2............................................................................................................................................6P3 Consideration of primary and secondary research............................................................6P4 Applying of appropriate research Tool.............................................................................7TASK 3..........................................................................................................................................17P5 Research outcomes..........................................................................................................17TASK 4..........................................................................................................................................17P6 Reflection on effectiveness of research methods............................................................17P7 Alternative research methodology..................................................................................17REFERENCES..............................................................................................................................19APPENDIX....................................................................................................................................22RESEARCH PROPOSAL FORM...................................................................................................1RESEARCH ETHIC FORM............................................................................................................6
TASK 1P1 Research ProposalBackgroundDigital technology has advanced the business world by enabling different simplertechniques of work. The advancement is helping organisation in dealing with the changes ofbusiness world very quickly but on the hand it can be said that the digitalisation businessoperation has increased the competition across the globe (Kurnia, Choudrie and Alzougool,2015). Like social media advertising has made marketing easier of organisation. Further it ishelping firm to target majority of population atone time. The another revolutionary updation oftechnology is electronic commerce which is assisting organisation is boosting sales byconnecting with consumers online.E Commerce is known as online buying and selling of goods which is beneficial for thecompany as well as buyers because it is the source which assist the people in saving time andbuying from worldwide market (Kim and Peterson, 2017). The preferences of modern era arechanging with technological advancement and there has been noticeable change offline businessof food business. There are a million of restaurant who lack regular sale because the consumershave started ordering food online which according to population is convenient and time savingprocess. Thus, the study is focused on analysing impact of e commerce on buying behaviour ofconsumers over food. In order to develop critical understanding over topic the scholar has chosenpenny black restaurant to support the aim and objective of research.Aim“To explore impact of e commerce on consumer buying behaviour: a case study on PennyBlack”.ObjectivesTo evaluate implication of digital technology and its tools.To assess concept of E commerce and its impact on business of Penny Black.To develop knowledge over benefits and limitation of implementing Electroniccommerce in business.QuestionsExplain the implication and different tools of digital technology?What is the concept of E Commerce and its impact on food business?1
What are the benefits and limitation of electronic commerce for Penny Black restaurant?Literature review According to the view of Tontini, da Silva and Marcon, (2015), customers buyingdecision can easily influenced due to changes in technologies and way it is adopted by firm. Atpresent there are various changes which has been taken place in the hospitality industry related tothe implementation of new technologies. It has made easier for company to sales its product inmarket and customers can easily access them from any place. Armstrong, Kotler, and Brennan,(2015) stated that ecommerce is always been consider as never-ending process for retaining thecustomers. In order to be successful and profitable company need to continuously improvecustomers experience related to online shopping. There are various factors which can influenceecommerce customers purchase decisions. Chaffey, (2015) Product information and quality is considered as one of the importantfactor that can easily influence its customers to make purchase. To be owner of the firm it isimportant for them to identify the product which are most population in different occasion,culture or regions. Through promoting selling good quality products it will become easy forcompany to influence customers buying behaviour. Zhuang, and Babin, (2015) stated that freeshipping is considered as second largest factor that can influence customers. There are manycompanies who kept high shipping charges and due to this reason customer avoid makingpurchase. It is important for company to ensure that it can easily provide free delivery option toits customers so that they can make purchase without thinking so many times. At the time ofmaking online purchase customers are quite confused related to the quality of product which themay receive in online purchase. Hence it is important for company to provide its customers easyreturn option so that customers can make purchase once with assure of easy return. According tothe view of Wang, Wang and Liu, (2016) customer review can easily affect the purchasingdecision at the time of considering online shopping. For example, if on any company websitepositive review is provided by customers, then other customers can easily make purchase andrecommend to their friends. Chiu, C.M., Wang, Fang and Huang, (2014) argued that stated thatcompanies should take review from customers and post it on websites so that customers came toknow about its product quality. Apart from this different range option provided to customers forsimilar product can influence their buying decisions. 2
To carry out investigation in an appropriate manner it is important that all methods getselected appropriately. Here below are provided various types of philosophies. Research philosophy: It help investigator to determine the appropriate sources from where thescholar can collect the information. It is of two kind that are interpretivism and positivism. Itlead to focus on the way aim and objectives of the research are developed (Toye, Williamson andLamb, 2016.). Research design: It enable to carry out research in appropriate manner. It can be classified intothree types that are exploratory, descriptive, experimental. As per the nature of research, thescholar will consider descriptive research design. Research approach: Research approach is of two type that are inductive and deductive. Theseboth methods are effective enough for conducting research in an effective manner. For thepresent research inductive approach will be consider by the scholar. Data collection: Both primary as well as secondary sources will be considered by the researcherfor the present research. Here, 20 customers of Penny Black will be selected. On the other sidesecondary information will be gathered through books and journals.Data analysis: To analyse the information researcher will use qualitative technique. In thisvarious themes will be prepared on the basis of results. P2 Research Methodology To conduct the research on exploring impact of e-commerce on consumer buying behaviour.Here below are provided methods which will be useResearch philosophyIt is comprising of the belief and values of the scholar related to the collection of information. Itis concerned with some sources of knowledge. Through considering the Suaner’s onion, researchphilosophy is placed at the uppermost layer, so it is considered as first topic in the researchmethodology. Basically, it is of four type that are positivism, interpretivism, pragmatism, andrealism (Toye, Williamson and Lamb, 2016.). The present research is based on exploring impactof e-commerce on consumer buying behaviour, therefore interpretivism philosophy will beconsider by the scholar. The rationale for selecting this philosophy is that it helps in carrying outresearch in a right direction. Along with this it assists in gaining factual information throughobserving. Therefore, this philosophy will assist in representing different aspects of thephenomenon which is being studied. 3
Research approachResearch approach encompasses of the plan which is required to be undertaken for thepresent study. It is considered as approach which is of two types that are inductive and deductive.In deductive approach research focus on collecting information from general to specific. It isknown as top down approach as because generalised theory is to be made more specific. On theother side in inductive approach researcher focus on collecting specific information then focuson generalising it (Cooper, Desjardins and Croll, 2016). For the present research, scholar hasadopted inductive approach in specific observation will be made that assist in deducting patternsand procedure. Therefore, with the help of this researcher can easily generalist summary could bedetermined. Research approach is divided into two types that are data collection and data analysing.In order to collect data qualitative approach will be consider while for analysing purposeinductive will be undertaken by the scholar. Reason to select this both approach is that toanalysing the qualitative data inductive approach is required. Along with this it is important tohave consistency between the methods. Research designResearch design provide information related to the strategy which is adopted by thescholar for logical and coherent integration for different components of the study. It is dividedinto three types that are exploratory, descriptive, explanatory. Descriptive research design isconsidered as one of the effective technique in which researcher focus on describing thepopulation which is covered in the study (Tight, 2016). For the present research, descriptivedesign has been selected by the scholar in which help in developing depth understanding relatedto the e-commerce and its impact on buying behaviour of customers. Along with this, researchcan easily come to better solution on the basis of collected information. Rationale for selectingthis design, is that it help in depicting participants in appropriate manner. Data collectionData collection is related to the method through which important information can becollected for accomplishing the objectives (Edson, Henning and Sankaran, 2016). It is importantfor scholar to gather information and data from different sources as because it lead help inarisings valid outcome. Data collection method is of two types that are primary and secondary. Inprimary information which is considered is new and assist in gaining specific information related4
to the selected topic (Kerr, Eckert and Wandwabwa, 2016.). On the other side secondaryinformation is known as books, journals and internet. This information is that which is publishedby scholar in their books or articles. Through collecting secondary information researcher caneasily support its primary findings which make research stronger For the present research bothprimary as well as secondary information is collected by the scholar to make research moreeffective. Primary information is collected from through survey in which question will be askedfrom potential customers of Penny Black On the other side secondary information is collectedfrom books and company websites (Creswell and Poth, 2017). Reason for choosing primarymethod is to gather specific information related to E-commerce and its impact on buyer’sbehaviours. Along with this, it also assist in developing depth knowledge related to the selectedtopic SamplingSampling is required to be done in order to collect sample size from large number ofpopulation. It is considered of two types probabilistic and non-probabilistic method. For primaryresearch 20 customers are selected from random sampling method. This method is effectiveenough in order to reduce the chances of biasness and to provide equal chances to customers forbeing selected. Along with this reason for selected customers is that they can easily provideinformation related to way they make purchase (Mebius, Kennedy and Howick, 2016). Data analysisAfter collecting the information, it is important to analyse it in proper manner so thatmeaningful information can be gather for the aim and objectives of the research. Two techniquesof data analysis are qualitative and quantitative which can be considered by the scholar.Quantitative technique is considered as effective when analysis is required to be done innumerical form. It can be carried out with the help of various statistical tools and techniques suchas T-test, Chi-square test etc (Bailly and Comino, 2017). For the present research qualitativetechnique is selected by the scholar which is based on non-numeric form. In this all the analysistechniques considered in details. To evaluate the results, thematic analysis is carried out in whichdifferent themes are prepared by the investigator on the basis of gathered information fromprimary research. It is considered as effective technique as because researcher can easilyinterpret the results on the basis of themes and come up with valid conclusion. 5
TASK 2P3 Consideration of primary and secondary researchEthical issues At the time of carry out research it is important for undertake ethics for avoiding the researchfrom becoming less reliableThe following ethical issues were considered while carrying out the present study:•Informed assent: One of the moral contemplations while completing the examination is totake earlier authorization from the members by illuminating them for the current investigation.Rebelliousness with the same could have prompted moral issues (Edson, Henning and Sankaran,2016).. In this manner, while leading the present investigation on Penny Black, the memberswere educated about the reason for the examination and educated assent was acquired fromthem.•Confidentiality: One of the other moral issue as identified with secrecy of the data gaveby the members. It was additionally basic that the namelessness of the members is looked after.So as to address this issue, the scientist guaranteed the members that their personality would bekept unknown. Additional, it is important to guaranteed about the privacy of data gave by them.For this, the analyst embraced legitimate capacity of information. Additionally, unapprovedentree to the information was crisscross (Mebius, Kennedy and Howick, 2016).Cost considerations: The research study need to carry out with different process which canincrease the cost of the research. Cost can be occurred while data collection, analysis and forcollecting secondary information. However, there is less fund available due to which it is noteasy to carry out highly detailed investigation. In order to reduce the cost issues there was notresearch assistants was appointed by the scholar.Access issuesThere are access issues can be faced by the researcher at the time of collecting primaryand secondary information. While collecting information from any firm prior permission isrequired to be taken (Bailly and Comino, 2017).. Along with this, there are some cites which arerestricted and create barrier in collecting secondary information. Therefore, permission isrequired to be obtained to access the full article. P4 Applying of appropriate research ToolQuestionnaire6
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