Somstores Website Development Project

This document outlines the implementation and marketing strategy for Somstores' new e-commerce website. It details the process of setting up the website, including backend configuration and hosting, as well as employee training programs. The marketing plan focuses on leveraging social media platforms like Facebook, Twitter, Instagram, and YouTube to drive traffic and engage customers. Email marketing is also incorporated to build customer relationships and promote new products/services.

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E-Commerce
Name
Affiliate Institution

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Table of Contents
E-commerce.....................................................................................................................................3
System analysis and Planning..........................................................................................................3
Project Schedule...........................................................................................................................4
Project Budget..............................................................................................................................4
System Design.................................................................................................................................4
Site construction..............................................................................................................................5
System testing..................................................................................................................................6
System Implementation...................................................................................................................7
Marketing plan.................................................................................................................................7
Reference.........................................................................................................................................9

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E-commerce
System analysis and Planning
SomStores is a one stop shop which deals with foodstuffs, beverages, cleaning material and
clothes. Each of these products has its own store and website. The limitation with the particular
websites is that, it is just informative and lacks the functionality of online ordering and
transactions. The website just offers basic information about the specific product, contact
information and location of the store. In the recent times, the business has not been doing well
compared to earlier times. Upon doing some feasibility study on why the customers are pulling
away, the research team realize that most of the customers now want home deliveries as to
visiting the stores. The management has now decided that they want a one stop shop website that
integrates all the products and also enables online transactions and payments. Thus, the objective
of the project is to come up with a website that can enable the customers to buy and order
products online from the various stores of Somstores. (Gupta, 2008).
Therefore, it is important for the management to plan and get prepared. A project team will be
constituted that will carry out feasibility study on the requirements cost and time that the website
will take until it is up and running. Proper planning will lead to development of a system that
meets the business objectives. Therefore, the project team should consist of members of top
management, employees and if necessary a few customers so as to factor in what they would like
to see and find on the website. The management wants a solution in two months and within the
specific budget. (Stavru, 2014)

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Project Schedule
Activity Time (Days) Expected Start
date
Expected end date
System analysis and planning 14 1st Oct, 2017 15th Oct, 2017
System design 7 17th Oct, 2017 24th Oct, 2017
System construction 21 26th Oct, 2017 16th Nov, 2017
System testing 5 18th Nov, 207 23rd Nov, 2017
System implementation 4 25th Nov, 2017 29th Nov, 2017
Training 2 30th Nov, 2017 1st Dec, 2017
Marketing Continuous Continuous Continuous
Table 1: Project Schedule
Project Budget
Project Schedule
Software
$10,520.0
0
Hardware
$20,000.0
0
Networking and
communication
$16,540.0
0
Personnel labor
$30,800.0
0
Total Project Cost
$77,860.0
0

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Table 2: Project Budget
System Design
Currently the websites in place are four. All of them are non-responsive and only provide general
information about the business and the products offered. It only allows the customers to check
what is offered but does not allow them to make any order or enquiries. The ecommerce website
to be developed will be an integrated website having all the details about the four products, that
is, food, beverages, cleaning materials and clothing. The system should enable the user to view
the product’s details such as price, quality, quantity, availability and delivery time. It will also
enable the customers to add the selected product to the cart and upon checking out, if the
customer is already registered in the system s/he can login and proceed to check out by doing
payment via PayPal or their credit card number. (Lee, Park, Kim, Huh, & Sohn, 2015).
If the customer is not registered, the system should prompt him/her to register first before
checking out. Registration into the system is a one-time activity and cannot be repeated. The
system will also allow admin to add products and modify information about them. The system
will have two parts, the front end which is designed for the customer to interact with the system
and make his/her orders and the second part is the backend which is purely administrative. The
admin of the system can be able to view customer activity and receive their orders and
forwarding it to the relevant store and department. Also the website is expected to meet the user
requirement and the business objectives. (Bronzite, 2010).
Site construction
The website will be developed using PHP, JavaScript, bootstrap, CSS and HTML 5. The
development team is purely made up of personnel with the required expertise to code the system.

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The team will be made up of system designer, programmer and lead developer to oversee the
entire process. The process will involve system design, coding and testing. This can be done
repeatedly if adaptive system development is utilized and if it is the traditional model where
everything is predetermined at the planning phase then there will be no iteration. During this
phase actual implementation of the system is done and most importantly, system requirements
should be made. After the all the pages have been created and linked, and database developed, no
the system is ready for testing. (Al-Zewairi, Biltawi, Etaiwi, & Shaout, 2017).
System testing
After the system has been develop several testing will be carried out to ascertain the functionality
of the website and if it meets the requirements and the business objectives. The types of testing
that will be done include unit testing, integration testing, system testing and acceptance testing.
For unit testing, every functional component within the system will be tested. For instance, the
login procedure, the website should allow the customer to successfully register and login in using
the details s/he provided. This particular testing is very important because it ensures that every
part of the system is functioning as expected. The cart functionality also will be tested to ensure
that the customer can be able to add products to cart before checking out. The checkout
functionality will be tested to ensure that the website can be able to add the total amount the
customer is supposed to pay and direct the customer to the payment page. (In Loper, 2015).
Integration testing will be carried out to ensure that all the units or modules can communicate
and link. For example, if the customer has finish doing shopping then s/he should be able to be
directed to the checkout page and not home page. System testing will be conducted to ensure that
the entire website is actually meeting the business objectives and functionality. This particular
testing will be carried on the system as a whole. Acceptance testing is another crucial type of

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system which should be carried out by subjecting the system to use by the particular actors who
will be using the system; this include, customer and system admin. Acceptance testing largely
relies on the simplicity of the interface and user satisfaction. When a customer makes an order
s/he expects the system to give feedback regarding the particular item and if the transaction was
successful. (Roebuck, 2012).
The particular types of testing can be represented diagrammatically as follows:
Figure 1: System testing
System Implementation
Upon successful testing and acceptance by the user, the project team now proceeds to implement
the system. The implementation process will involve buying a domain name for the website and
hosting it online. The website will be configured such that the backend part is not visible to the
customer or rather cannot be accessed by the customer. Training will be conducted for the

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employees that will be using the system so as to familiarize them on how the backend part and
addressing the various customer related issues and orders. (Rock-Evans, 2011).
Marketing plan
In this generation the most effective marketing strategy is use of social media. The business
already has social media pages that can be used to link them to the website so as to generate
more traffic and increase customers visiting the website to make their orders. Facebook is the
largest social media platform that Somstores can use to market its products. This platform
enables the business to link the page to the business site (Satzinger, Jackson, & Burd, 2015).
Twitter can be used to update the customers frequently on the major updates and new products
available. Instagram and YouTube can be used for posting short time videos about Somstore
products so as to increase the awareness of the new site and functionalities. Email services can
be used to update the customer on arrival of new products and services and frequent reminder on
how they are valuable to the business. This will entice them and will enable them to stick to
Somatores. This is all about customer relationship and how well can the business address their
issues.

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Reference
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In Loper, M. L. (2015). Modeling and simulation in the systems engineering life cycle: Core
concepts and accompanying lectures. London : Springer
Lee, J. , Park, G. , Kim, K. , Huh, W. and Sohn, K. (2015) Integrated Testing Environment of
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Maidenhead, Berkshire: Pergamon Infotech.
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Dayboro: Emereo Publishing.
Satzinger, J. W., Jackson, R. B., & Burd, S. D. (2015). Systems Analysis and Design in a
Changing World. Boston, MA: Cengage Learning.
Stavru, S. (2014) A Critical Examination of Recent Industrial Surveys on Agile Method Usage.
Journal of Systems and Software, 94, 87-97.
https://doi.org/10.1016/j.jss.2014.03.041

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