E-commerce System Proposal for BTFC Company

This report proposes an e-commerce system for BTFC Company, emphasizing on E-business technologies which are labor efficient, cost-effective, error reduction, improved payment services, the flexibility of business operations and finally a system that is easy access to procurement and enhance the possibility of business re-engineerings like hardware and software upgrading.

Running head: Electronic commerce systems and technologies
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Running head: Electronic commerce systems and technologies
1.0 Executive summary
The purpose of this report is to propose an e-commerce system for BTFC Company. This
report goal is to increase the efficiency of the company that would help it to migrate from its
current inefficient business operations to a more advanced and efficient process. The e-
commerce proposal would emphasize on E-business technologies which are labor efficient,
cost-effective, error reduction, improved payment services, the flexibility of business
operations and finally a system that is easy access to procurement and enhance the possibility
of business re-engineerings like hardware and software upgrading.

Running head: Electronic commerce systems and technologies
Table of Contents
1.0 Executive summary..........................................................................................................2
2.0 Introduction..........................................................................................................................4
2.1 BTFC background............................................................................................................4
2.0 E- commerce........................................................................................................................4
2.1 E-commerce business models...........................................................................................4
2.2 B2B- business to business model.....................................................................................4
2.2 B2c – Business to Consumer models...............................................................................5
2.3 C2C- consumer to consumer model.................................................................................5
2.4 C2B- consumer to business model................................................................................5
3.0 Network and communication infrastructure-.......................................................................6
3.1 Intranet..............................................................................................................................6
3.2 Internet..............................................................................................................................6
3.3 Extranet-...........................................................................................................................6
4.0 Application requirements (Hardware and software requirements.......................................6
5.0 security issues and their solution..........................................................................................7
5.1 Solution for e-commerce issues........................................................................................7
6.0 E-marketing requirements................................................................................................8
7.0 Mode of payments system to be used..................................................................................8
8.0 Ethical and privacy issues in E-commerce...........................................................................8
10.0 Consumer service issues....................................................................................................9

Running head: Electronic commerce systems and technologies
11.0 Measurements and Evaluation of E-commerce of the proposed system............................9
12.0 Mock up proposal for E-commerce – sample E-commerce website................................10
13.0 Conclusion........................................................................................................................10
14.0 Recommendation..............................................................................................................10
15.0 References........................................................................................................................10

Running head: Electronic commerce systems and technologies
2.0 Introduction
2.1 BTFC background
Ballarat Trade Fair Consultancy is located in Victoria; it has a system based on web
operations. The company has assisted most of the Australian companies in trade fairs and
exhibitions overseas. Its main activity is to help Australian business in marketing trade fairs,
for instance, it organizes particulars of links of a display, sell visitors tickets for every trade
fair and synchronize all activities with trade fair managers in countries like Europe and
South-East Asia.
The company has a vast network of government, business-level contact and industry and it
engages in an intensive market campaign mainly through letters, flyers and phone calls which
consumes a lot of time and also it is cost ineffective, generally the current business operations
are cumbersome, and there is a need to adopt e-commerce system (Mascitelli & Chung,
2015).
2.0 E- Commerce
Electronic commerce is a concept which may be defined in many unique ways according to
perspective taken. E-commerce is defined as purchase or sale of goods or services that is
conducted over a computer network, or it can also be referred to as any transaction that is
carried out electronically (Chiu, Wang, Fang & Huang, 2014).
E-commerce has the following perspectives
 Communication perspective- it means using electronic mode of communication
payments, products, services or information.
 Business operation perspective- using electronic modes to mechanise business
transaction and business schedules.

Running head: Electronic commerce systems and technologies
 Service perspective- using electronic modes to increase quality or automate services
and reduce on cost.
 Online perspective- selling or buying products over the internet.
2.1 E-Commerce business models
According to (Veit et al.2014) there are three major categories of models that a company
should familiarise with before it initiates its e-commerce business operation. The following
are the classifications of the models:
2.2 B2B- business to business model
B2B model deals in providing products or services from business to another business.
Although many e-commerce businesses are service providers, you may find office
furniture, software companies, hosting companies and many other e-commerce
business models beneath this heading.
Some of the companies that use B2B include ExxonMobil Corporation and Chevron
Corporation. The businesses have a customize enterprise E-commerce platforms
which work hand in hand with different business within a closed environment.

Running head: Electronic commerce systems and technologies
2.2 B2c-Business to Consumer models
B2B sales are the traditional model whereby a business provides goods or services to
individuals, although it is carried out online unlike in a physical store. Examples of E-
business that use B2B are Newegg.com, Overstock.com, ModCloth and Wish2.3 C2C-
consumer to consumer model
This model allow customers to craft, buy and sell items in order to get a small
commission payable to the site. Opening this kind of model needs a careful planning.

Running head: Electronic commerce systems and technologies
2.4 C2B- consumer to business model
This type of E-commerce model implicates individuals who sell products or services
to business, and is nearly equal a sole proprietor serving a big business organization.
Example of companies that applied this model are UpWork and Google AdSense.

Running head: Electronic commerce systems and technologies
3.0 Network and communication infrastructure
A global information and distribution networks are infrastructures that connect several
countries and continents. Internet, Intranet, and Extranets infrastructures are spread in
different locations; extranet utilizes this internet to communicate to all these parties. A
business organization typically have many dedicated extranets of several parties contingent
on the information needs and type of the relationship. Extranet sometimes can be seen to be
an extension of the company’s intranet (internal network) whereby external parties may come
in the fold of the company’s private system that accesses explicit regions or information.
3.1 Intranet- this is a network that is available within an organization. The intranet is
connected to an internet but in between is a firewall which helps to restrict access between
intranet and internet and permits intranet access only to members of the organization.
3.2 Internet- this is a worldwide computer network that can be accessed by anyone who
knows the IP address protocol. The IP address is a distinctive number that can be used to
trace the location of computers.
3.3 Extranet- this is an Intranet that partially allows access to accredited outsiders. The
computer server, in this case, would be a featured behind a firewall. This firewall would help
to monitor access among internet and internet enabling access to intranet only to authorized
users.
4.0 Application requirements (Hardware and software requirements)
The following are the requirements for BTFC Company if it really wants to employ a
successful e-commerce website (Wong, 2016)
I. Select appropriate Domain and Hosting – these are basic aspects to look at

Running head: Electronic commerce systems and technologies
 Domain Name- this is the name which the company would prefer
 Web Hosting- BTFC would need to service a web hosting company which
would be available 24 hours a day and throughout the year.
 Choose a shopping Cart Script – this would allow transaction to take place in
the entire website.
 Payments Gateway Integration- the company should provide the convenient
easy and fast payment methods for their clients.
II. Develop E-commerce website- BTFC should create an e-business website that
would enable the clients explore their store, have information concerning the
products, ship details and many other services.
III. Developing Amazing Store Design- for the clients to buy products from the
online store it would be crucial for BTFC to develop an E-commerce website
that has liveliness and also immaculate design enhancement. Three important
points should be adhered to when creating a design store that is Logo
Designing, Design Enhancement and Branding.
IV. Products listing and categorizing- the company should provide a list and
categorise products appropriately on the website, this would enable customers
to easily find the products they need from the store.
V. Order completion and transport channels- goods delivery to clients must be
very quick and in a best conditions. This would create a lively business store
to customers.
VI. Include some extensions, modules add-ons
There are many categories of add-ons for instance order tracking resolutions
and rantings that may be tried on shopping store. This would enable business
store to develop into a gathering pulling shopping destiny.

Running head: Electronic commerce systems and technologies
VII. Site management- the site should enable script checking, link checking. Html
validation, webserver log fie analysis and remote server analysis.
VIII. Web platform choice- the operating systems hardware and software
application server must be considered very well because it affects the
operations of E-commerce. Whatever the choice of the company hardware
scalability should be maintained so that it can upgraded or enable server
additional when necessary.
5.0 Security issues and their solution
Despite the use of E-commerce having numerous advantages it is also come with security
threats and vulnerability issues. The following are the security issues associated with the use
of e-commerce.
A. Client threats- the customers may be exposed to threats such as active content,
malicious content and server-side masquerading.
B. Communication media threats – e-commerce face threats like confidentiality, integrity
and availability threats in communication channels
C. Server threats- there server might face threats in web-server, database and password
hacking threats among others.
5.1 Solution for e-commerce issues
1 Set strong passwords- changes password regularly, the password should use combination of
uppercase and lowercase, use special characters and should be at least 10 characters long.
2 Avoid the use of public terminals- these would ensure that clients information are safe at
all times, if any case the clients uses a public terminal to make purchase he should always
remember to log out.

Running head: Electronic commerce systems and technologies
3 Activate firewall- the company should prevent insecurities by building and activating
firewall, this would prevent unauthorised connections.
4 Protect wireless network- review network vulnerability issues and come up with ways
6.0 E-marketing requirements
5 Authentication- the e-commerce website should be able to tell clearly authorised access of
data is guaranteed
6 Data confidentiality- the website should have encryption/description tools that protect the
confidentiality of customers.
7 Data Integrity- this would ensure that data is not tempered with by any chance, it can be
implemented through messaging digest or hashing.
8 Non-repudiation- should not be able to restrict a purchase or sell that is implemented by
the use of digital signatures.
 Plain text- readable by humans.
 Cipher text – recognize only by machine, it is used to encrypt data for security
purposes.
7.0 Mode of payments system to be used
BTFC Company should use either of the following electronic modes of payments:
Credit cards – it is a small plastic card with a magnetic strip that is attached to an account number
which can be read by card readers which determine whether the card can be used for transactions.
This is one of the standard mode of payments that most of e-commerce business use.
Debit cards- it is the same as the credit card the only difference is that the amount of money used in
the card is deducted directly from the owner’s bank account and therefore the account should have
sufficient balance for the transactions to take place.

Running head: Electronic commerce systems and technologies
Smartcard- it almost the same as the credit card only that it has a microprocessor cheap which
stores all the owner's information on the card can also store money that can be used for online
transactions, the amount get deducted after purchases.
E-Money - E-money transaction occurs in a situation where reimbursement is carried out over the
internet, and the money is transferred from one organization to another.
Electronic fund transfer- this is the transfer of cash from a bank account to another by the use of
ATM or over a computer (Turban, Outland, King, Lee, Liang & Turban, 2018).
8.0 Ethical and privacy issues in E-commerce
An organization may spend time building on things that would increase E-commerce revenue
like marketing and data analysis but most people forget about rudiments ethical and privacy
issues associated with it. The following are good practices to be used in ethical and selling in
e-commerce (Turban, Outland, King, Lee, Liang & Turban, 2018)
 Listing product accurately – A company should specify accurately how the
product look like mostly by using pictures or videos.
 Adhering to internet selling laws- it is necessary for a business organization to
comply with legal provisions.
 Selling of counterfeits products- a company should ensure that it is dealing with
authentic products.
 Web Accessibility- an organization website should be flexible in such a way that
it easy to access and gathers for the needs of all categories of people from the
illiterate to the disable.
 Online data insecurity - data beaches occur in daily basis in E-Commerce. An
organization is liable to any fraud and security issue that affects their clients in
one way or another. So there is need for the organisation to provide a platform that
is free of these challenges.

Running head: Electronic commerce systems and technologies
10.0 Consumer service issues
 Lack of quick response- customers are always delighted by a speedy response and
transactions, but if a system is slow customers will be very frustrated if response is
taking too long.
 Customers not having a 360-degree view of products- some customers need a full
view in order to have interest in buying the products.
 Inability to speak language of the customer- most of the world population are English
speakers, this help an organisation to communicate well with their clients. Despite
this, a survey shows that hire percentage of population buy from the same brand only
if post purchase care are from their own language.
 Difficult to maintain consistent client’s experience.
 Difficultly in managing clients prospects through the distribution process (Ascarza et
al, 2018).
11.0 Measurements and Evaluation of E-commerce of the proposed system
It is important to evaluate the proposed e-commerce website to determine its credibility. To
evaluate website one should view the content, attractiveness, functionality, advertisement
amongst others. The proposed BTFC e-commerce website can be evaluated in the following
ways: (Chiu, Wang, Fang & Huang, 2014).
 Ask clients, colleagues or friends to examine the website through the equivalent
criteria
About three evaluations will help the assessor to determine that is subjective and rank
it accordingly.
 Choose a criteria to evaluate the web, create a spreadsheet on computer in scale it to
one to five star
 Navigate on the website and take some minutes before finishing evaluation.

Running head: Electronic commerce systems and technologies
 Review and give as score for all the e-commerce website content. Try to answer the
following questions
I. Does the web provide all the relevant information concerning the products?
II. Does the website look unique from other existing websites?
III. Does the website explain the company’s payments and shipping options?
IV. Does the website give reviews from users concerning the products?
 Review functionality of the website
I. Evaluate the rate of ease for customers to navigate on the website- the clients
should able to allow clients to navigate freely from home to shopping carts and all
other functionality
II. Evaluate whether the customers are attracted to use the website.
III. Evaluate whether customers can performs different transactions on one click.
IV. Evaluate whether the service provided by the company on web can be view
through phone, mail, instant messaging and many more.
 Review authenticity of the website, to do this the one should try to answer the following
questions.
I. Does the website provide a secure payments options
II. Does the web answer FAQ
III. Does the company have many ratings and interactions with other companies?
 Evaluate the attractiveness of the company’s site (Li, Liu, Fan & Li, 2018).
I. Does the have an attractive image or brand?
II. Does the website look like a fun to users? An enjoyable website should have
features like videos, entertainment and music.
III. Does the users always like using the same facility or do they recommend friends.

Running head: Electronic commerce systems and technologies
12.0 mock-up proposal for E-business system

Running head: Electronic commerce systems and technologies
13.0 Conclusion
E-commerce has been widely considered to be buying and selling of goods or services over
the internet; also any transaction that is carried out and completed through electronic means is
deemed to be e-commerce. Technology now days is evolving day by day, and there is a need
for an organization to adapt to these changes, specifically the emergence of E-commerce play
a crucial role in our day to day activities and facilitate e-marketing which would help an
organization to market their goods and services globally. The use of e-commerce would
enable security enhancement in an organization such as the unauthorized modification of
data, destruction or alteration. It would ensure that there is protection against authorized data
disclosures. Generally, e-commerce is the best medium nowadays that businesses and
consumers should use to argument goods and services.
14.0 Recommendation
I strongly recommend BTFC Company to adopt e-commerce to facilitate its business
Operations. The e-commerce would enable the company to develop an e-commerce website
which would empower the company to increase its market reach, gain more marketing
breaks and to improve the company’s scalability. The company would also gain more

Running head: Electronic commerce systems and technologies
competitive advantages.

Running head: Electronic commerce systems and technologies
15.0 References
Ascarza, E., Neslin, S. A., Netzer, O., Anderson, Z., Fader, P. S., Gupta, S., ... & Provost, F.
(2018). In Pursuit of Enhanced Customer Retention Management: Review, Key
Issues, and Future Directions. Customer Needs and Solutions, 5(1-2), 65-81.
Chiu, C. M., Wang, E. T., Fang, Y. H., & Huang, H. Y. (2014). Understanding customers'
repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic
value and perceived risk. Information Systems Journal, 24(1), 85-114.
Li, X., Liu, Y., Fan, Z., & Li, W. (2018). A Quantitative Approach in Heuristic Evaluation of
E-commerce Websites. arXiv preprint arXiv:1801.04829.
Mascitelli, B., & Chung, M. (2015). TRADE PROMOTION AND EXPORT ASSISTANCE:
DILEMMAS, TRENDS AND FUTURES. READINGS BOOK, 417.
Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). Electronic
commerce payment systems. In Electronic Commerce 2018 (pp. 457-499). Springer,
Cham.
Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). E-
Commerce: Regulatory, Ethical, and Social Environments. In Electronic Commerce
2018 (pp. 573-612). Springer, Cham.
Wong, M. L. (2016). Developing a Hotel Mobile Website Performance Evaluation Model
with Application to Hotels in Hong Kong (Doctoral dissertation, School of Hotel and
Tourism Management, The Hong Kong Polytechnic University).
Veit, D., Clemons, E., Benlian, A., Buxmann, P., Hess, T., Kundisch, D., ... & Spann, M.
(2014). Business models. Business & Information Systems Engineering, 6(1), 45-53.

Running head: Electronic commerce systems and technologies